Have you ever thought about making a classic tragedy movie like "Westward Journey" and "Titanic" a different ending? I used to sigh in the Pansi Cave, and now I am playing in the bathroom. I used to live in the iceberg, and now I am so sweet on the sofa. Recently, Red Star Macalline in the 27th Anniversary of the promotion of creative ideas, let the former sad male and female protagonists finally come together. Family cards, love cards become "handcuffs" It is understood that Red Star Macalline has selected five classic tragedy movies, placing the characters in the movie in the ordinary people's home environment, letting them live a happy and happy life, and the images that the general public has imagined countless times. It became a reality and made a clever emotional marketing. The so-called emotional marketing is to regard the consumer's personal emotional differences and needs as the core of emotional marketing of corporate brand marketing strategy. Through the use of emotional packaging, emotional promotion, emotional advertising, emotional word of mouth, emotional design and other strategies to achieve business objectives. In the past two years, the home market is in the midst of a cold winter. In the case of uncertainties in the big environment, the traditional marketing of the home furnishing industry has presented an aesthetic fatigue phenomenon. Many consumers have already expressed the words “shopping celebration†and “price reduction promotionâ€. No wonder, even numbness. Emotional marketing is quietly prevailing in the home industry. As early as last year, Red Star Macalline tested the emotional marketing. Looking back on 2012, Red Star Macalline launched the first home-themed micro-movie "Time Gate" directed by Taiwan's famous director Chen Yuxian and Hong Kong TVB actor Luo Jialiang. It is understood that "Time Gate" is the first micro-movie to reveal the meaning of "life-loving with time", using a surreal approach to tell a story of tension, suspense, and warmth. Through the emotional stories in the micro-movies, awakening people's innermost soft places, causing many netizens to think and reflect on their own love behavior. Fu Cheng, marketing manager of Red Star Macalline, told reporters that in his eyes, this kind of emotional marketing is more like a window of endorsement of enterprises, which can better deepen the emotional communication with consumers and convey the cultural concept of the company. Cater to younger consumers He Weidong, a member of the China Furniture Sellers Association, said that home furnishing companies have taken emotional routes through microfilms, and through consumers’ deep insights into their humanity, their touching plots have triggered strong emotional and spiritual resonance among consumers, thus conquering consumers and reaching consumers. Viral "self-propagating purposes. "Warmness, affection, and love are more likely to resonate with consumers, and they are safer in the image of the brand," he said. It is understood that in addition to the Red Star Macalline, the industry's peak decoration has launched a micro-movie "Mother's Letter" on Mother's Day, which impressed the customers with the characterization of the family: the decoration of the luxurious house, providing A comfortable life is no substitute for the care of children around their parents. He Weidong believes that the traditional "Wang Po sells melons, sells and boast" marketing has caused consumers to experience aesthetic fatigue. Now this kind of humanistic marketing can usually bring the product image to a new height and naturally melt the consumers. Instinct against marketing instinct. Red Star Macalline's tragic change to comedy humorous marketing can also make boring products lively and interesting, increasing consumer acceptance. Fu Cheng told reporters that emotional marketing such as posters and micro-movies is intended to be spread through the channels of Weibo. These themes and movies are directed at the target group of young people. They are our purchasing group. “Only by finding the brand content and themes that young people are interested in can the audience be actively and widely forwarded and disseminated.†Fu Cheng explained the importance of the young consumer group: we have been studying the lifestyle of consumers after the 80s and 90s, and they have now become the main consumer groups. In the process of emotional marketing, the symbolic elements associated with them are found, and these are like the brand of his feelings. Attention or difficult to convert to order rate Although compared to the traditional marketing methods of heavy gold paving, the spread of micro-movie-style emotional marketing is more flexible, and in the process of making full use of consumer initiative, the communication effect can also get twice the result with half the effort, but He Weidong also used this kind of emotional marketing. Expressed concern. He believes that emotional marketing has become the new favorite of corporate marketing, and some companies have already regarded it as the marketing focus of the second half of the year. In the future, more and more companies will use the emotional marketing of micro-movies. This also needs to solve the two problems of low brand awareness and difficulty in converting attention to the order rate. The reporter noticed that in the commentary sections of the major video websites and social networking sites, it was found that almost all the comments on the micro-movies launched by the home enterprises were carried out around the plot of the movie, and few were aimed at enterprises and products. Most netizens have only a vague impression of the corporate brand in microfilm. He Weidong said that no matter what kind of marketing method, in the final analysis, it is to increase sales. How emotional marketing translates users' attention to micro-movies and emotions into purchasing rates is a key point to test the marketing capabilities of enterprises. “Emotional marketing can't solve all problems, and enterprises still need to carry out all-round three-dimensional marketing. In this respect, traditional marketing has its advantages.†He Weidong emphasized that traditional marketing audiences are fixed and purchasing power is strong. Enterprises are exploring new marketing methods at the same time. Do not give up the original marketing method. Desk screen,modesty panel,wall panel Feat Top International(China) CO.,LTD , https://www.nbfeattop.com