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Anti-counterfeiting packaging refers to techniques and methods for preventing artificially and consciously stealing and counterfeiting goods in the process of circulation and transfer by means of packaging. Anti-counterfeiting packaging not only prevents goods from being stolen and counterfeited, but also protects the interests of enterprises and consumers. It is also an advanced packaging culture and has a certain promotion effect.
A brief history of the development of anti-counterfeiting technology After more than 1,000 years of development (from the concept of anti-counterfeiting in China), the anti-counterfeiting products on the market are now divided into four generations from the perspective of technical characteristics and functional evolution:
Generation products: products represented by laser anti-counterfeiting, consumers do not have the ability to identify the true and false labels, labels are also easy to forge, in the absence of comparable, 60% of counterfeits and 100% authentic products are difficult to confirm; secondly; It is a temperature-changing label that is easy to identify but easy to forge. At the same time, there are also nuclear track anti-counterfeiting and so on.
The second generation of products: Query-type digital anti-counterfeit labels, consumers can check the authenticity of digital labels by telephone, SMS, Internet, but because the anti-counterfeiting digital is only printed on the surface of the paper, it is easy to be forged.
The third generation product: texture anti-counterfeiting label, texture anti-counterfeiting is an anti-counterfeiting technology that the marking mark inherent in the packaging material itself is an anti-counterfeiting identification mark. The markings of nature are always different. The textures such as fingerprints, wood grain, stone grain, zebra pattern, ice pattern, and dry ground are all random, unique, and impossible to have two identical. Using this principle, anti-counterfeit labels are made from clear-textured packaging materials, and the marking marks of each label material are photographed, numbered, filed, and stored in an anti-counterfeiting database. Consumers can check the file and identify the authenticity through the Internet, fax, and telephone. Stochastically improved the difficulty of forgery.
The fourth generation of products: security line anti-counterfeiting paper technology and its application products, including anti-counterfeiting specifications and certification of various products, anti-counterfeit bottle stickers, anti-counterfeit labels. Consumers can easily identify authenticity by identifying whether the security thread is embedded in the middle of the paper. The imitation threshold of such anti-counterfeiting technology products is extremely high, and it cannot be forged by printing. It is truly easy to identify and difficult to forge. Therefore, it is an effective anti-counterfeiting technology product for a long period of time now and in the future.
The fifth generation of products: texture anti-counterfeiting, security line anti-counterfeiting paper technology moved to the Internet technology, based on the random principle of texture anti-counterfeiting or security line anti-counterfeiting, for the modern new communication technology such as smart phones, using two-dimensional code as the identification method Therefore, the consumer can directly use the mobile phone to swipe, and the information corresponding to the anti-counterfeiting product can be obtained, thereby reducing the difficulty of the inquiry and the difficulty of identification. It realizes the anti-counterfeiting effect that is extremely difficult to copy and recognize at a glance. It will soon become the mainstream anti-counterfeiting means, and will become an effective anti-counterfeiting technology solution for a long time in the future.
PPzhan Xiaobian introduces several simple anti-counterfeiting methods.
The barcode security barcode is a commodity code, which is a set of regularly arranged bars, blanks and corresponding characters to indicate certain information. It does not have anti-counterfeiting functions by itself, but if the barcode technology can be used reasonably, the barcode of the product can be made to have anti-counterfeiting function. Barcodes have become the basic anti-counterfeiting method for almost all goods, large and small, and will not be discussed here.
The printed anti-counterfeiting string is printed on both sides of the anti-illegal opening line, and the printing action is performed after the packaging is completed. It is the latter process. After the opening, the strings are respectively located in the package body and the destructive packaging part, and then the two are desired. It is extremely unlikely that half of the strings will be aligned, so it is impossible to make a fake by printing the pre-packaging. The key to this anti-counterfeiting technology is to block the use of new imitation packaging and new label fraud.
Laser holographic anti-counterfeiting technology Laser holographic anti-counterfeiting technology can be regarded as a special anti-counterfeiting printing technology, which can reproduce three-dimensional images on a two-dimensional carrier. Laser holographic printing anti-counterfeiting technology is very different from ordinary printing technology anti-counterfeiting technology. It is a technology for obtaining holographic anti-counterfeiting products through holographic technology, holographic original and molded version, molding replication and post-processing. The holographic anti-counterfeiting technology and special equipment are used to make the holographic image at a specific position of the banknote. This technology is costly but easy to identify, which greatly improves the anti-counterfeiting degree of the product. As shown in the following figure, the one-time laser holographic marking technology is used, which produces alternating colors of different colors with different viewing angles, and has a certain three-dimensional layering.
The anti-counterfeit code anti-counterfeiting code is generally a scratch-off coating with 22 digital security codes. It can be queried via SMS, network, toll-free or calling payphone, and can be queried within 3 hours. The product is affixed with a code anti-counterfeit label, which can be queried by phone, and the codes in the first two pictures are affixed to the opening of the box. Once the box is opened, the code will be torn and the code will be glued. It will remain on the box, which not only prevents the reuse of the code, but also prevents the box from being reused.
Three-dimensional hot stamping three-dimensional hot stamping is a composite technology combining hot stamping technology and embossing technology. As shown in the two figures below, the graphic has a distinct three-dimensional effect, which is highlighted on the surface of the printed matter. The picture has many small raised patterns. The second picture also hides the corporate logo and “Niulan Mountainâ€. "Three words. This technology can not only add decorative art effects, improve product quality, and increase the added value of goods; and its fine concave and convex shape is difficult to imitate, and has quite good anti-counterfeiting function.
Since the product formed by this process is a three-dimensional pattern in the form of a relief, it cannot be printed on it, so the process of "printing first and then ironing" is adopted. The hot stamping anti-counterfeiting technology has low cost and can be widely used in anti-counterfeiting packaging and printing of tobacco, alcohol, food, medicine, cosmetics, etc., not only can increase the anti-counterfeiting function of the packaging, but also can improve the decorative effect of the packaging.
The combination of various anti-counterfeiting techniques is because a single anti-counterfeiting technology is not enough. In the anti-counterfeiting design and packaging, we should do a good job of "anti-old, anti-new, anti-large" three-proof, and carry out an effective combination, packaging can more effectively prevent counterfeiting. Therefore, the good positioning of packaging anti-counterfeiting is the combination of investment anti-counterfeiting packaging and destructive anti-counterfeiting packaging. Only by complementing each other will we play a greater role in anti-counterfeiting packaging.
Anti-counterfeiting packaging technology helps the development of the packaging industry
[ppzhan Abstract] There is a special kind of packaging in the packaging industry called anti-counterfeiting packaging, which is derived from the prevailing status of various counterfeit and shoddy products on the market. While anti-counterfeiting technology is becoming more comprehensive, it will develop at a faster speed, and the use of integrated anti-counterfeiting technology will become the only way for anti-counterfeiting products.