The mattress market is savvy and purchases, "three look and one lay"

When reporters visited the store recently, they found that although the concept mattresses have been repeatedly beaten, the current mattress market is still a "concept" flying: some of the main technology cards, claiming "cool stereo 3D", "high-tech sleep"; others Mainly hand-made cards, claiming that imported from abroad, hand-built; some of the main health care cards, claiming to be "health health", "detoxification and beauty"; individual brands even "washable" as a selling point. A variety of conceptual mattresses, how many components are reliable, how high is the proportion of unreliable, and then we will reveal the secrets for everyone.

Not long ago, the news that the Beijing Consumers Association issued a “failure rate of 50% of the mattress market sampling” continued to ferment, which caused widespread public concern. In fact, with the rise of the mattress market, domestic and foreign mattress brands have been smashed in the market, not only creating a large amount of GDP, but also spawning many "concepts" of health care, technology, crafts, washing and so on. In the opinion of experts, most of these concept mattresses are just marketing gimmicks. Consumers should pay more attention to the “sleeping experience” when purchasing mattresses.

Market chaos

Health care concept jade health care has no scientific basis

At present, the mattresses that focus on the concept of health care are mainly based on community stores. Most of these mattresses are used as gimmicks to attract middle-aged and elderly consumers with “bionic geomagnetism”, “jade health care”, “warm treatment” and “far infrared therapy”. After inviting middle-aged and elderly people to experience it for free, and the salespersons brainwashed these middle-aged and old-age consumers, a mattress costing several hundred yuan can be sold for tens of thousands to tens of thousands of yuan.

Do these health care mattresses really have health care functions? For the so-called magnetic therapy mattresses on the market, Professor Zhou Wansong of the Beijing Military Region General Hospital has publicly pointed out that although the magnetic field can indeed improve blood circulation, the degree of improvement depends on the level of magnetic therapy products and magnetic field strength. But the human body's magnetic field is a biological magnetic field, and the earth's magnetic field is the magnetic field generated by the earth. It is a completely different concept. As for the “Jade” health mattresses currently on the market, Bao Deqing, an associate professor at the Jewelry College of China University of Geosciences, pointed out that the so-called “jade” is essentially different from stone, so there is no special health care effect. For the jade claimed by the merchants, it can reduce the oxygen consumption in the blood, strengthen the body's metabolism, and can emit far-infrared electromagnetic waves absorbed by the human body. It can even supplement the stomach, strengthen the yang, nourish the yin and nourish blood, and there is no scientific basis.

Technology concept 3D is just a new type of material, not the advantage of unique breathability resilience

I have slept for a few decades, and there is even a saying of "scientific sleep"... In the face of the technology brand in the mattress market, many consumers feel clouded. In some high-end home stores in Guangzhou, you can see the "Technology Sleep" billboard. The reporter randomly asked a salesman who sold 3D mattresses and learned that the so-called 3D mattress has nothing to do with the 3D technology of film and television, but only uses a material called 3D net. The 3D mesh material is composed of a double-sided mesh and an intermediate connecting wire, and the intermediate connecting wire is a polyester monofilament of 0.18 m thick.

A senior mattress designer who asked not to be named told reporters that the so-called 3D is actually a new type of mattress material, not a brand new high-tech. No matter how the business is said, the so-called technology content in the mattress is mainly based on the use of ergonomics and material innovation, and it is impossible to have the high-tech content of science fiction. Compared to ordinary mattresses, 3D mattresses have certain advantages in terms of breathability and resilience, but this advantage is not unique.

Whether the manual concept is difficult to be hand-crafted, the mattress produced by the machine is more stable.

According to the reporter's understanding, there are at least three imported handmade mattress brands in the Guangzhou market. Most of these handmade mattresses are more than 20,000 yuan, and the price of individual mattresses is as high as 80,000 yuan. Compared with the mainstream price of about 10,000 yuan for mattresses, it is a veritable "noble mattress."

“Manual craftsmanship, high labor costs, plus the top environmentally friendly materials we use, so the price is more expensive.” Although the guides repeatedly emphasized the pure craftsmanship, the reporter noticed that as a large item, the mattress is The craftsmanship of the craft is hard to see. Like the average consumer, what makes the reporter wonder is that the handmade mattress is really superior to the quality of the mattress produced by the machine?

Although many high-end handmade mattresses are very particular about the materials used, the high price is mainly from manual. In this regard, the former mattress designer explained that in fact, before the industrial production, the mattresses were hand-built, but from the current mattress market, almost no mattress can be truly hand-made, both To take advantage of certain mechanical operations. Because the size of the 1.8 m mattress, the car flower can not be completed by a manual one-on-one, certainly need equipment assistance. In addition, the reason why the machine produces mattresses has gradually replaced the handmade mattresses. A large part of the reason is that the mattresses produced by the machinery are more stable. The merchants advocate the manuals mostly to increase the added value of the mattresses.

Washing concept Washing mattress is not too practical

A few days ago, a mattress brand launched a so-called "the only washable mattress in the country." “Water can easily pass through the mattress to prevent dust and mites from breeding, especially for sensitive people.” The salesperson is confident when introducing this washable mattress, but how to solve the various practical problems when washing. Difficulties, but it is to avoid heavy weight.

According to the mattress designer mentioned in the previous article, in addition to the pure 3D mattress that can be washed on the market, a few mattresses with plastic cores can be achieved. However, the washable mattress is not very operability. On the one hand, due to the large volume of the mattress, it is difficult for the average family to have a large space to wash the mattress. In addition, the weight of the mattress is relatively large, and it is more difficult to flip, not to mention washing. For physically sensitive people, it is possible to solve the problem of mites breeding with anti-mite mattress covers and tamper-proof bedding. It does not need to be washed to achieve anti-mite.

Shopping strategy

Choose a mattress to "three look" and try to lie down

Nowadays, the pace of life is getting faster and faster, and insomnia has become a problem that plagues many urbanites. If a person's sleep time is calculated in 8 hours, one third of his life is spent in bed, so choosing a high-quality mattress is essential for a healthy and comfortable sleep every night. Yuan Tao, general manager of Simmons South China Branch, told reporters that consumers should choose a high-quality mattress to "see and lie down."

Three look

A look at anti-interference performance. According to scientific research, people average 40-60 times during sleep every night. Interference with sleep usually involves two kinds of swaying and being disturbed by the partner. When you sleep, your weight will exert pressure on all parts of your body. If the mattress does not support the body ideally, the body will be stressed or numb, and the situation will increase and the sleep will be interrupted. At present, many mattress brands, including Simmons, use independent pocket spring technology to achieve true independence between springs, which can effectively block and reduce the shock transmission interference caused by the twist in the sleep process.

Second, look at uniform support. Sleeping on an inappropriate mattress for a long time will affect the health of the spine. Many people have back pain because they do not choose the mattress. The soft or hard mattress will destroy the natural physiological curvature of the spine. Too soft will make the body's weight not balanced support and leave symptoms such as bending over the hunchback; too hard will not only oppress the back nerves of the human body, but also affect the normal blood circulation, long time will cause back pain and sciatica. High-quality mattresses must have a perfect spring compression ratio and a high-quality material that can support every part of the body in accordance with the curve and weight of the human body.

Third, look at the health and environmental certification. The fabric and cushion of the mattress will fit the human body every night. If the mattress contains inferior materials, it will release harmful gases. Prolonged contact with the human body may cause skin irritation and other discomfort. At present, in addition to the national standard for the quality certification of mattresses, some imported brands can also refer to whether they have obtained the EU “safe choice” certification.

Lying down

"One lay" means "try to lie". In Yuan Tao's view, for consumers, the most important thing to buy a good mattress is this "lie down." Because each person's specific conditions are different, such as height, fat and thin, personal living habits, preferences, etc., people should choose the mattress according to their specific conditions, local climate and personal economic income conditions. No mattress is for everyone.

The most basic requirement for lying down is to maintain the lumbar lordosis when lying supine, and the body curve is normal; when the side is lying, it is better not to bend the lumbar vertebrae or to bend the side. Yuan Tao specifically reminded that it is recommended to try a mattress for at least 15 minutes. Specifically, you can refer to the following criteria to check whether this mattress is suitable for you: lie flat, hand to the neck, waist and hips to the thigh between the three obvious bends to stretch inward, see if there is any gap Turn over to one side and use the same method to try to see if there is any gap between the concave part of the body curve and the mattress. A good mattress should keep the spine level when the person is lying on the side, balance the weight of the whole body, and fit the curve of the human body. When lying down, the back and back can be attached to the mattress, so that the whole body can relax. If the waist can't be attached to the mattress and form a certain gap, it means that there is no support force at the waist, which makes people sleep more and more tired.

Age, height, and weight should also be taken into account

He Sijun, senior technical director of Suibao Group, specially reminded that in addition to trying to lie on the mattress, special consideration should be given to the age of the user.

“We generally divide the mattress into five stages: infancy, juvenile, adolescent, middle-aged and old-age. The requirements for mattress design and hardness are different at different stages. Generally, adolescence and In the middle age, comfort is the main consideration factor, but in the old age and the juvenile period, the support should be taken as the main consideration. Generally speaking, the hardness of the mattress for each age group is as follows: old age > children's juvenile > Youth, middle-aged demand for hardness is more scattered (including the needs of children, teenagers and some young people). Smaller infants and adolescents sleep in a mattress with medium hardness, if the mattress is too hard, maybe Lead to skeletal dysplasia, and may even leave a hidden danger of scoliosis."

In addition to age, height and weight should also be considered. People who are lighter have to sleep softer, and people who are heavier are harder to sleep. In fact, soft and hard are also relative. Too hard mattresses can not support all parts of the body, and the support points will only concentrate on the heavier parts of the body, such as the shoulders and hips.

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