How should the cabinet enterprise investment work be carried out?

A family is poor and rich, it depends on whether the kitchen decoration is well arranged; the kitchen decoration is not good, the key point is whether the cabinet is healthy, practical and environmentally friendly. According to the analysis of professionals in the industry, most families now choose the whole cabinet. Compared with the old brick oven and carpenter cupboard, the whole cabinet of the new era is more popular among the families.

Whole cabinet

As the sunrise branch of the cabinet industry, the whole cabinet enterprise will certainly promote the continuous occurrence of new things. The development of the cabinet market is the key to the sustainable development of each cabinet company. At present, the cabinet industry is still in a period of brand disputes, which is a key period for major companies to establish brand reputation. Therefore, the main way for the cabinet industry to develop channels is to attract investment, and some enterprises will carry out large-scale cabinet investment.

Obviously, China Merchants can expand its corporate reputation nationwide, and it can carry out a series of fund withdrawals, bringing a lot of working capital to the company, but it is inevitable that there are many management loopholes in the late stage of the cabinet investment. The development of the cabinet enterprises themselves is seriously delayed. Therefore, the quality supervision of the investment promotion work of all cabinet enterprises must be in place, otherwise the investment will not be a drag-and-drop enterprise.

Many small and medium-sized cabinet companies do not fully understand the development trends and trends of new markets between the development of new markets. The blind investment may lead to deviations, which may affect the overall development of the entire cabinet industry. Therefore, the following small and medium-sized cabinet companies must avoid the following points during the investment promotion process.

1, not the bigger the cake, the more you eat

The large sales volume of cabinet demand market is bigger. This is the fact that many cabinet companies are looking at such a large demand market and develop according to such rules. Even if the market is developed later, the competitiveness of enterprise products is not Strong, market share is not large, resulting in a decline in market sales, it is difficult to reach a desired effect, so that operators have lost confidence, miserable. The reason is that the development of the pre-market foundation is not well done, resulting in consumers' low awareness of the company's products, it is difficult for consumers to have repeated purchases or driving consumption; and the financial and energy dispersal into the market. It is difficult to achieve the effect of market propaganda, resulting in half the results of the work, laying a hidden danger for the continued development of the market in the later period.

2, should not spread the network to carry out investment promotion work

National regional investment can be better to start the cabinet brand is affirmative, but if the early market is not done well, it takes a lot of financial and material resources to even hinder the development of a company to conduct investment, this is not advisable; cabinet enterprises should be based on The actual situation of human, financial and material resources of the self-employed enterprise selects a market that is relatively equal to the conditions of its own enterprise, attracts investment, and plans and develops this core market through the concentration of human resources, financial resources and material resources, and establishes a stable market. Basically, after the core market is stable, it will gradually expand, and the core market will be used as a model to develop a new market.

Therefore, cabinet enterprises should first select a suitable market for the core market to develop, rather than seeing a big market, they feel that they must do it, and they will rush to attack before they do a good job in market research, which will instead be "damaged." Therefore, the fundamentals of the overall cabinet enterprise investment are: look at the market, take the initiative to attack, do not be rash!

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