People-oriented green packaging

Conceptually, commercial packaging design means to wrap items and decorate them. The humanization of commercial packaging design and green commercial packaging materials are based on people and are complementary and indispensable.

First, the humanization of commercial packaging design

Modern commercial packaging design is also based on the principle of people-oriented. The future packaging design is the continuation and intensification of modern packaging design, and it is also developed on the basis of modern packaging. Therefore, they are inseparable. The humanization of commercial packaging design is an important embodiment of the principle of people-oriented. The application in practice is mainly reflected in the sealing design, storage design, visibility design, pattern design, and structural design of the product.

1. Seal design is reflected in convenient opening and closing, such as zipper bags, plus mouth bags. Daily detergent powders and detergents are all powdery or liquid. They are easily exposed to moisture or spilled when they are exposed. After opening, they are required to be sealed again. Therefore, this type of flexible packaging bag is designed as a zipper bag or a mouthpiece, which can be repeated. Subsequent use will not be affected and will be greatly appreciated.

2. The rationalization of storage design is reflected in the convenience of storage. Standing bags and composite hose packaging will become the mainstream. Currently shampoo, liquid soap, laundry liquid and other liquid daily chemicals have gradually adopted this kind of packaging.

3. Visibility design refers to consumers' favorite transparent packaging. Transparent packaging gives consumers a great sense of security and credibility is greatly improved.

4. The design of patterns should be continuously innovative and promote personalization and human culture. According to different consumer groups, different forms of design can be adopted. Children should be lively and lively; old people should be calm and peaceful; middle-aged and young people should be full of vitality.

5. Structural design promotes simple packaging. According to the content requirements, the structural design is carried out to meet the most basic requirements, so as to reduce packaging costs, reduce unnecessary waste, and provide minimum consumption.

The humanization of commercial packaging is also reflected in meeting the needs of special people, such as packaging for couples' consumption, wedding spending and wedding commemorative themes, packaging for birthday celebration themes, and packaging of the same products in the face of different consumer markets. Positioning should also be different.

“Design is an activity for others.” To design products that make consumers more satisfied, on the one hand, designers communicate with consumers and feedback on consumer information. On the other hand, designers themselves are consumers who strive to consume. From the psychological perspective of the person to guide design thinking, to achieve the coordination of design objects and consumer objects.

Second, the greenization of commercial packaging materials

Future commercial packaging materials are more concerned with the protection of the environment and the reuse of resources, that is, more applications of green packaging materials. What should be the application of green packaging materials?

1. Green commercial packaging materials and classification

Green commercial packaging materials are packaging materials that we manufacture, manufacture, use, and recycle, are harmless to human health, have good protection for the ecological environment, and are recyclable.

(1) Green packaging materials According to the requirements of environmental protection and the ownership of materials after use, they can be roughly divided into three categories: 1 Materials that can be recycled and recycled. Including paper, cardboard materials, molded pulp materials, metal materials, glass materials, usually linear polymer materials, also includes degradable polymer materials. 2 Naturally weathered materials that return to nature. Including: paper product materials (paper, cardboard, molded pulp), biodegradable materials and biosynthetic materials, grass, wheat straw filling, shell filling, natural fiber filling materials, edible materials. 3 Quasi-green packaging materials. Recyclable incinerators, materials that do not pollute the atmosphere and may be recycled. Including some of the linear polymer, mesh polymer material and some composite materials that can not be recycled.

(2) From the aspects of materials, there are generally the following: 1 Degradable plastics: At present, the internationally popular "degradable new plastics" have the good qualities of self-decomposing and disappearing after being discarded, and do not pollute the environment. 2 Paper: Since paper products can be recycled after use, a small amount of waste can be naturally decomposed in natural environments and have no adverse impact on the natural environment. Therefore, the world recognized that paper, paperboard and paper products are green products that are compatible with environmental protection. Requirement to play a positive role in replacing the white pollution caused by plastics. 3 Glass: If you do not contain metals, ceramics, and other substances, the glass can be recycled almost completely. Because glass packaging has strong visibility and is easy to recycle and reuse, it has become the main container for traditional packaging of beverages and other products. 4 Bamboo: Bamboo packaging is non-toxic, non-polluting, and easy to recycle. Bamboo packaging refers to: bamboo plastic box, silk bundle box and so on. China is a country lacking timber in the world. However, China's total bamboo area and bamboo resources rank first and second in the world respectively. China's bamboo packaging with rich traditional culture has been favored by countries in Europe, America and Japan.

(3) From reusable, renewable, edible, biodegradable aspects can be divided into: 1 repeated use and regeneration: repeated use of packaging such as the implementation of beer, beverages, soy sauce, vinegar and other packaging using glass bottles, repeated use. 2 Edible: The glutinous rice paper used for candy packaging and corn baking and packaging cups for packaging ice cream are well-known edible packaging for decades. 3 Degradable: Degradable material refers to a plastic whose chemical structure changes under a specific environment at a specific time. Degradable plastic packaging materials not only have the functions and characteristics of traditional plastics, but also can be decomposed and reduced in the natural environment through the action of ultraviolet light in the sunlight or microorganisms in the soil and water after the service life is completed. Re-enter the ecological environment. 4 paper materials: At present, many companies have considered the use of medium-sized, heavy corrugated boxes or white boxes to pack, and use a variety of moisture-proof fresh paper instead of plastic film for packaging.

2. Development of green commercial packaging materials

(1) Green commercial packaging printing paper. Among the four types of packaging materials, paper, plastic, metal, and glass, paper products have seen the fastest growth. Paper packaging materials are not only rich in resources, easy to recycle, but also easy to degrade. After the paper products are corrupted, they can either recycle recycled paper or use as vegetable fertilizers, reduce air pollution, and purify the environment. Therefore, compared with the other three plastic, metal, and glass packagings, using the "ecological cycle assessment method" technology for quantitative evaluation, paper packaging will become one of the most promising green packaging materials. Cartons, paper bags, paper drums, pulp molded products have become an important part of the modern packaging industry.

(2) Polylactic acid packaging materials. Polylactic acid has become a research and development hotspot worldwide. It is a new type of biodegradable polymer material polymerized by many lactic acid molecules and can be completely decomposed into water and carbon dioxide without any harm to the environment.

(3) Natural biological packaging materials. Such as wood, bamboo materials, wood chips, hemp cotton, reeds, straw, wheat straw, etc., in the natural environment can easily decompose, but does not pollute the ecological environment, and renewable resources, low cost. If the bamboo packaging products can be used for the second time, the waste can be burned and utilized; the compost can be used as fertilizer; the waste can be naturally degraded. Moreover, bamboo-made plywood is an excellent green packaging material because of its high strength, low price, light weight, easy recycling of waste, and no environmental pollution.

3. How to better use green commercial packaging materials

(1) Develop a green packaging material development plan. The development of green commercial packaging materials involves many high and new technologies. It has been several years for industrially developed countries to study completely biodegradable plastics, but so far there are not many real industrial products, which involves many experimental research and industrial production problems. The development of green commercial packaging materials is not only a matter of the packaging industry, but also requires the cooperation of the entire industry; not only industrial enterprises, but also scientific research institutes and universities.

(2) Research and development of environmentally friendly production and recycling technologies.

The environmental performance of packaging materials should be evaluated throughout the life cycle. In fact, the environmental pollution caused by the packaging materials such as paper, plastics, metals, and glass used in the market is far greater than the environmental pollution caused by the disposal. Therefore, in order to make the packaging material have "green" performance throughout its life cycle, clean production must be carried out.
The clean production process is a "less waste" and "no waste" process. It is necessary to establish the production of closed loops to volatilize, precipitate or run, spill, drip, or leak the material in the production process, recycle through the recycling; as a raw material and then recycling The use of closed-end production processes from the input of raw materials to the recycling of wastes to minimize the discharge of wastes from outside. This will not only increase the utilization of resources, but also fundamentally eliminate the “three wastes” and enable the production of packaging industry. Does not cause harm to the environment.

The biggest drawback of composite materials is that they are difficult to recycle, difficult to separate and separate, and when the composite material is mixed in a single material, the quality of the single material will be damaged. For example, aluminum paper and plastic composite material is mixed into a single cardboard recycling material. , it will destroy the beating performance; composite film such as mixing into a single plastic film will also make recycled recycled products scrapped.

In summary, when people pay attention to the interior rather than the outer packaging, the practicality of the objects is obviously dominant; when people begin to pay attention to the outer packaging, the aesthetics of the objects are also highlighted; when people begin to pay attention to packaging When humanizing, this truly considers the individual's individual requirements, and the characteristics of people-oriented are highlighted. Humanized packaging, the focus of packaging is no longer the care of things, but rose to the care of people.

Reprinted from: China Cosmetics Network