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The success of a smart businessman cannot be replicated. His success depends on various factors such as time, place and people. The success of a person lies in his savvy ability to integrate resources, adapt to the sense of the times, and keen insight. Some people In the face of opportunities, let the good future sneak away; some people are good at creating opportunities, seize opportunities, and then through smart planning, layout, and then create their own success.
Wang Xiaochuan, general manager of Hong Kong Chuanli Caifeng Furniture (Beijing) Co., Ltd., was once a high school student at China University of Political Science and Law. In 1999, he began to operate his own brand “UNITACKLE†and distributed professional office furniture. For more than a decade, UNITACKLE's customer base has ranged from foreign companies to UNDP, WFP, UNHCR, and international companies such as Ericsson and Microsoft. 
Wang Xiaochuan said that the current home furnishing industry is in a downturn. Since 2003, incidents such as counterfeit and shoddy products have been rampant, and at the same time, a situation that has been scorned by the industry is “flying ordersâ€, “running singles†and “hangingâ€. The earliest entry into the Beijing market was the Hong Kong-based company and the Taiwan-based company, which is an office furniture company. Some sales people and workers who have worked in these companies come out to do their own business, and use the original company's customer resources to integrate various enterprises. This is the so-called “running single gangâ€; the other is “flying singleâ€, which is used in the company. At the same time as the salary, the company also uses the company's resources to serve other companies, so they get their own best interests; the last one is to “hook†and use the business cards of each company to attract customers.
In such a market environment, Wang Xiaochuan is considering transformation, in order to cater to the market and turn to the high-end market, "we strive to create furniture, not furniture." They strive to achieve the design of star-rated hotel furniture. Independent creation. Secondly, there are also clubs, as well as sales offices and showrooms. The design style should pay attention to harmony and unity, so as to show the characteristics of the overall space, and create a personalized and comfortable atmosphere.
Wang Xiaochuan's life creed is: "God pays according to your labor. Diligence is my life creed, and it is the only rule of success. You insist, opportunities always favor those who are prepared." Chuanli Caifeng Furniture Co., Ltd. Under the leadership of Wang Xiaochuan, the company has successfully entered the ranks of high-end brands and will continue along this route.