On the 10th, the vice president of the Chinese Population Society, Zhen Zhenwu, pointed out at the "Building a Balanced Society" seminar organized by the China Population Society that in the next five years, China's population aging will accelerate, and by 2015, the elderly population over 60 years old will The volume will exceed 200 million, accounting for 14.8% of the total population. The economic and social aspects will usher in the aging shock wave for the first time. The speeding up of the aging population is a fact that China has to face. The speeding up of the aging population can be said to be another new blue ocean for the entire furniture industry. In the face of this new blue ocean, how should furniture companies play? Product development Since the living habits of the elderly are different from those of the young people, the time spent at home is much higher than that of the young people, so the use of furniture is more demanding. Furniture companies should pay attention to the functions of products in the development of aged furniture products, such as seats with massage function, sofas, bedding with magnetic therapy functions, and so on. In the product design, we should highlight the old furniture products: safety, comfort, portability, environmental protection, affordability and so on. Although China has the largest elderly market in the world, the income of the elderly is constantly improving, but compared with developed countries, our old-age industry is just developing. Due to the changes in the mind and body of the elderly, the functional styling of the elderly furniture products has formed its own characteristics. Therefore, it is only by following the principles inherent in itself that the combination of form, structure and function can be used to design furniture that truly belongs to the elderly.  Marketing strategy The elderly pay attention to the history and enthusiasm, thoughtful and detailed service of the company. Older consumers tend to spend money on better home building materials, and the popularity of high-end loungers in the elderly is a good example. It has created favorable conditions for furniture companies to open up the sales market for aged auxiliary furniture products. If enterprises want to make the marketing strategy get good results in the actual marketing activities, it is necessary to study the psychology of the elderly consumers, and adopt the marketing methods that the elderly consumers like to hear and try to satisfy the psychological needs of the elderly consumers. Therefore, the marketing of aged furniture should try to make the marketing strategy meet the psychological needs of the elderly consumers.  Channel management Channels are an important part of corporate marketing. Good marketing channels will be the embodiment of the core competitiveness of enterprises. The competition of enterprises lies in the construction of marketing channels. The key to “appropriate and good†is still to design according to the characteristics of target customers. According to the habit of the elderly consumers with nearby consumption, enterprises should choose the areas where the elderly consumers live relatively concentrated when building marketing channels. The channel form can be set up in a large shopping mall to set up a certain store, which is convenient for the elderly consumers to purchase, but also to provide after-sales service. Brand Building For the brand building of aged furniture products, the role of advertising strategy is unquestionable. Advertising is the most effective means for products to enter the market and open up sales. Similarly, the special group of elderly consumers, the development of the elderly furniture market also needs advertising offensive, especially in today's old consumer concept changes, the consumer mentality is younger today, advertising plays a decisive role in the successful development of the market. In the advertising marketing of aged furniture products, these points should be achieved: 1. The production method of advertisements should conform to the physiological characteristics of the elderly. 2. The content of the advertisement should conform to the psychology of the elderly. 3. The choice of advertising media should be targeted. Pharmacy Display Rack,Metal Display Rack,Supermarket Display Pos Unit,Pharmacy Metal Display Stand Dongguan Display Leader Co., Ltd , https://www.ddlretaildisplay.com