Muddle shanghai exchange board successfully listed outdoor and a listed company

Equipped with cool news, Mobigard Outdoor Products Co., Ltd. (Mogandi 603908) was successfully listed on the main board of the Shanghai Stock Exchange. The company publicly issued 16.69 million yuan of ordinary shares (A shares) for the first time. The sponsor is Guotai Junan Securities Co., Ltd., offering a P/E multiple of 22.99 times and an issue price of 16.37 yuan. The company's IPO fundraising projects are: Makita's "one-stop" marketing channel construction project; Mudi Gao O2O management system and information construction project; Mupi high-frequency storage center and product showroom project.

Focusing on “intellectualism” China's outdoor camping supplies brand Mugdi has been mainly engaged in the design, research and development, production and sales of camping tents, outdoor apparel and other outdoor products since its establishment. The company’s main products include tents, sleeping bags, self-filling cushions, etc. Outdoor equipment, as well as outdoor clothing, shoes and accessories such as jackets, down jackets, hiking boots, sports backpacks, etc.


Up to now, the company has 18 direct sales stores, 315 dealership franchise stores, and more than 500 professional outdoor shop customers. In addition, relying on the company’s accumulated operating experience for many years of export business and its understanding of the development trends of the outdoor supplies industry at home and abroad, Mu Gaodi insists on the construction and development of independent brands and attaches great importance to the design, development, marketing planning and supply chain management of self-owned brand products. Talent training and brand culture construction.


The company's OEM/ODM business export scale ranks among the top comparable companies in the country. According to the statistics of China's Customs exports, the export value of the company’s tent products in 2014 and 2015 ranks third and second among similar domestic export enterprises. Since 2013, the sales revenue of the company's own brand business has grown steadily.


Capitalizing on the capital market to enhance the comprehensive level. On the A-share market, Mudi will make full use of the new capital market platform to expand the capital supplementation channel, create more opportunities for product innovation and service innovation, and create more accurate brand development. Positioning. At the same time, the company will use this public offering as an opportunity to further improve its corporate governance, improve its operation and management level, and reward its investors with more outstanding operating results, returning customers with better service and giving back to society.

Mugdi's main development strategy is to increase brand awareness and brand promotion, increase the influence and value of the “Mugadi” brand, and use “one-stop” outdoor experience stores as downloaders to integrate online and offline resources. Develop O2O marketing model, optimize existing channel marketing models such as distribution, outdoor, group purchase, and shopping mall self-employment, improve store efficiency, and enhance customer experience.

Actively develop and introduce new technologies and new materials, improve product technology content, and continuously improve the functionality of products; strengthen communication and cooperation with OEM/ODM customers, actively develop other blank markets, enhance comprehensive competitive strength, and actively build a flat supply chain , improve the benefits from the endpoints of product design, R&D, production and sales, and reduce the customer's purchase cost.


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Source: China Economic Net Source: Friends circle Mr. Li Changfa released


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