The next step in the 2017 home industry is "new air outlets and new engines"

On January 7th, at the 4th China Home Furnishing Industry Development Conference, the forum on the theme of “The new engine of the next step of the home” was held in the same period. In recent years, technology, capital, the Internet, environmental protection, and innovative design have driven the transformation and upgrading of the home building materials industry. In the future, which will become the new outlet and new engine for home development? At the annual meeting, Chen Yi, Chairman of Dongyi Risheng, Zhang Kai, Chairman of Jiusheng Floor, Liang Shaoqi, Chairman of Dickson Furniture, and Liao Xi, Vice President of Cool Jiale Business Wang Xiangdong, the chairman of Carl Kaixuan Wooden Door, gathered together to bring a point of view. Below, let us revisit the classic moments of the big people's thoughts colliding.
Topic 1: Five key words to talk about 2016 home market changes
Chen Hui: In 2016, I felt that the market environment has recovered. In 2015, it was a big storm. In 2016, the wind has to stop. So the Internet home improvement from the vent to the gateway, this is the biggest change.
Zhang Kai: Let me summarize it in two words in 2016. I think it is "integration." What is particularly highlighted is a new round of industry consolidation brought about by a wave of consumption upgrades. What is the logic of consumption upgrading? I think that in addition to the increase in household income, the age level of the consumer group is gradually decreasing. Young people have different consumption concepts, which triggered a new round of reform and industry integration.
Liang Shaoqi: I use a word, "blow" to summarize. Obviously, before 2014 and 2013, everyone did a good job, they were very common, and they all developed very fast. In 2015, everyone felt that it was difficult. What kind of companies are not difficult to stay in? 2016 and even China's future I don't think it is said.
Liao Xi: In 2016, for me, this industry can be described as "fanatic". Everyone is thinking about how to let the industry catch up with the trend of the Internet, do package, Internet marketing and VR influx. But in our view, this technology such as VR is just the output port. If the product is not well done, the output is higher, what is the point?
Wang Xiangdong: I think that “cold and hot” can describe the changes in the big environment of China's 2016 home market. Our urbanization process throughout China is here, so this market must be there. Relatively speaking, I think we are facing a change, our consumers have changed their personal needs, and our entire industry chain, including home stores, how to truly understand the future requirements of home driving. I think we have to insist on doing our own business, all kinds of marketing models, and have played a bit too much.
Topic 2: Under the capital of 2017, how to promote the progress of home improvement?
Chen Hui, Chairman of Dongyi Risheng: The home improvement industry uses technical means to resolve the contradiction between efficiency and quality. After 20 years of development, the home improvement industry has really reached an era of great change. Home improvement also needs to return, the essence is to give consumers a good decoration, home environment, and even a beautiful lifestyle. Rather than saying how you sell your front end, what are your concepts, but products and services. In the home improvement industry, I think the problem is not in the sales process, but in the delivery process. The efficiency and quality in the delivery process are two key words. The home improvement industry has reached the stage of transformation. It requires both quality and efficiency. It is the key to solving this contradictory solution, technological means, technical means, digitization and informationization.
In 2017, we will promote the development of the home improvement industry, both in terms of technology and efficiency, and quality assurance. Only when the efficiency is improved can the quality be guaranteed. Putting aside efficiency is simply talking about quality is a virtual proposition, you can't improve efficiency, your quality is a show, can't be realized. In addition, we still have an improvement in business model under the guarantee of technical means. The platform-based model can further improve efficiency and bring together these inefficient resources of each enterprise for procurement and management.
Topic 3: How do home businesses view the issue of “eggs in multiple baskets”?
Zhang Kai, Chairman of Jiusheng Floor: Industrial upgrading, understanding consumer thinking is the key. Our answer is also the key word for the 2017 company. This is our core strategy for the next few years. In the coming year, our energy will be more focused. To grasp the trend of consumption upgrading, the core point is to understand consumer thinking or user thinking. In the process of consumption upgrade, we pay more attention to the trend of changes in consumer demand. The product aspect is mainly reflected in two aspects: one is the design change, like the IKEA product, if we have the same light color or different styles of products for these young people, we will be more competitive. On the other hand, functional changes can also bring blessings.
In addition, consumers also have mental needs to let consumers deeply understand the advantages of your products. Therefore, from the strategic point of view of the mind, the marketing means is not only the brand, but also the outstanding advantages. In response to the industry consolidation trend brought about by future consumption upgrades, whether it is a brand or a product, providing better added value and trust to consumers, they are willing to buy.
Topic 4: Standardized furniture manufacturing companies, where is the next round of growth?
Liang Shaojun, Chairman of Dickson Furniture: In order to meet the needs of consumers, the manufacturing industry will also do industrial design across the border. Why is there a crossover? Our company has been doing this for so many years. It also means that what we have done in the past few years is right, and it has some influence and reference for this industry.
In the manufacturing industry, furniture is sold to customers through a specialty store, from the design, to the materials, to the supply of products, and finally to the process of home design factories and furniture design companies. If the traditional home improvement designers are very dissatisfied, the market can not satisfy the users, as a manufacturing enterprise, it will be forced to cross-border industrial design.
Topic 5: "The meat of the future" vs. "The rice in front of you", which one is important?
Wang Xiangdong, Chairman of Carl Kaixuan Wooden Door: “The meat of the future” is more important than the “meal in front of the eyes”. I think the meat is more important after ten years. China's home furnishing industry faces great uncertainty and brings us great risks to these companies, but also brings us great opportunities.
The biggest test for Chinese home furnishing companies in the future is our positioning of the company. At present, we also have our own projects throughout the country. In the future, our production companies may continue to follow the business model of the specialty stores, or cooperate with real estate developers and home improvement companies and design companies.
Topic 6: What impact can new technologies such as VR and smart home bring to home furnishing companies?
Liao Xi, vice president of business of Cool Jiale: plays a technology driver and uses technology to drive industrial progress. Now we urgently need to solve the problem with technology. The home improvement industry must be able to pass the underlying technological revolution to the business and manufacturers. We want to play the role of Google's underlying contractor in the mobile phone industry and the role of technology drivers.
In terms of technological development, there is a concept called the point of technological development. Once that point is found, the company will immediately explode and completely open up all competitors and peers. We want to be the steam generation, steam power generation, electricity generation power provider, we are the core cloud computing and cloud technology provider in the cloud computing era, this is our expectation, we must be the biggest here after ten years of rice .
2017 is an important period for the home industry to promote transformation and upgrading. Whether it is the first generation of entrepreneurs or a new generation, entrepreneurs in the field of manufacturing in China are very great people. In the future development of the home industry, we should produce more products with "quality and appearance". At the same time, entrepreneurs must consider the future environmental issues and assume corporate social responsibility while considering development.

Hand Crank Standing Desk

The hand crank Standing Desk is to rotate the gear through the hand rocker, and then drive the lifting spindle to rise and fall to achieve the purpose of adjusting the height of the desk and chair