CCEP launches new water bottles to encourage recycling

Coca-Cola European Partners (CCEP) has designed a new twisted bottle and label specifically for Abbey Well Spring Water, which aims to encourage consumers to recycle and benefit the environment.

 

New water bottle

According to CCEP, the newly-designed bottles were opened at a bottling plant in Morpeth, Northumberland, UK. Compared with the previous plastic bottle, the bottle requires 32% less plastic in the manufacturing process, and the resources consumed in transportation and recycling are greatly reduced.

The bottle was designed by the British packaging design consulting firm Kinneir Dufort. The material used was 100% recyclable, and a label on the bottle labeled "Recycle Me" was used to encourage consumers to recycle it.

The bottle is available in different sizes of 250ml, 500ml, 750ml, and will be officially sold in stores in December.

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