Xue Zhili strives to build a local POS brand

The cafe on the third floor of the hotel plays soothing light music, and the two white porcelain cups on the table near the window exude a rich tea fragrance. A middle-aged man with a slightly blessed body is next to the company's latest product introduction book. He is the interviewee of my appointment.

His name is Xue Zhili and he is the host in Shenzhen. I am the guest who met at the Global Business Forum. He told me that he is the son of a peasant, and that this hot land of Shenzhen has fulfilled his dream. He has to be able to take on the backbone of the national POS brand.

Heart has a willingness to open up

Xue Zhili is a native of Shijiazhuang, Hebei. After graduating from university in 1994, he was assigned to a commercial computer company under the Hebei Provincial Department of Commerce to work as a POS machine system integration service. In 1999, the unit made a physical reform. He chose to leave the first work unit of his life and headed for the commercial sea.

During the period, he tried other jobs and also drove a taxi. In the end, he decided to start with his familiar POS retail data service.

Referring to the reasons, Xue Zhili said that he was inspired by the unit leaders who just joined the work. At that time, the leader not only helped him analyze the positioning of the unit, but also talked about his life goals. And tell him: "You do IT services around the retail industry, and you will succeed if you do well."

At the beginning of the business, Xue Zhili started in Shijiazhuang in his hometown. After working for a while, he felt that the Shijiazhuang market was too small. At the end of 2002, he moved to Beijing. After one year of preparation work, Zhibo New Century Technology was established in 2003. Beijing) Co., Ltd., mainly focusing on Beijing, is engaged in retail IT technology services for the entire North China region, and also distributes products from POS vendors such as Shenzhen and Shandong.

After several years of hard work, Xue Zhili, who is diligent and eager to learn, has accumulated profound industry resources. With 10 years of understanding of the industry and user needs, he decided to advance his dreams – to be the POS equipment independently developed by our Chinese companies.

“I know what kind of products users need. Shenzhen is a frontier city. I want to make my ideas a product and better make more valuable and better products for our retail companies.” In 2006, He founded Yi Jietong in Shenzhen.

Ten years ago, China's POS cash registers mainly relied on imports, mainly IBM, and tens of thousands. Xue Zhili looked in his eyes and hurt in his heart. He set himself the goal: "Easy Jet, to take on the backbone of the national POS brand", he dreamed of his products from China to the world, so that global retail companies can use the products of EasyJet.

For an entrepreneur, you can think about the nation, think about the society everywhere, and dare to face up to your own responsibility. Well, he has already reached the starting point of success.

Obviously, for Xue Zhili, his greatest wish is to push the products developed and produced by his company to the world. In fact, Yijietong's products were exported to South Korea as early as 2008, but the first overseas business did not make Xue Zhili happy. "At that time, I was not ready to export. It was the customer who came to the door. It was not worth the excitement."

At the Computer Show in Taipei in June 2015, it was a “milestone” for both Xue Zhili and the company. More than 50 customers from more than 30 countries participated in the global agent product recommendation of EasyJet. Will officially open up the international business. After a long day of preparation, Xue Zhili made a speech in English: "Easy to go international, start from speaking English tonight."

In the interview, Xue Zhili repeatedly mentioned that "I am the son of a peasant and can only rely on one's own efforts to create value for the society." Because of the hardships he had experienced as a child, he had the ambition of "changing reality and creating value" since childhood.

In his view, if a person wants to do a career, he must be persistent, focused, and be a special line. The effective time of life is 20 years, the time for full study is only 10 years, and the time for self-employment is 10 years. When the third 10 years, it should be oriented to consultant and management. To play his value, a person must not only let himself live a good life with his family, but also create value for the society.

Renewing quality and regaining new life

Today, Xue Zhi has led Yi Jietong to the top three positions in the domestic industry in 10 years. There are 7 branches in Shanghai, Beijing, Wuhan, Chengdu, Zhengzhou, Xi'an and Nanjing. There are more than 500 agents in prefecture-level cities with provincial capital as the center. Its international business has completed the market layout of five continents, with customers in the United States, Germany, France, South Africa, Turkey, North America, Italy and other countries. In the first half of 2015, it established a subsidiary in South Korea.

Today, it seems that the achievement of Xue Zhili is the innovative spirit he dared to give up.

That is, at the China Retail Expo held in Tianjin on November 5, 2011, Xue Zhili saw his own gap in terms of product appearance and stability. On the second day of returning to the company, he held a company-wide conference. He decided: "To carry out product innovation, everything is based on quality, otherwise 2012 will be a dead end."

Innovation requires ideological understanding and needs financial support. “The low end represents low quality and low price. Now transforming means quality improvement and cost increase. How to solve the price problem? Can the customer accept... and a series of problems have become a real problem that bothers me. ""

To become a major event, not only care about the immediate interests, but also care about the long-term development of the company. After thinking about it, Xue Zhili decided to "destroy the horse as a living horse doctor" and began to develop the I series fifth-generation smart cash register products. After a year, Yijietong's I-series products were launched in 2013. Innovative products have invested nearly 7 million yuan from design, research and development, to personnel molds, and have all accumulated savings from previous years.

The market will always bring infinite surprises to the smart merchants. After the launch of the I series products, the business has not only been affected by the increase in sales price, but has a 30% growth, and the market has expanded rapidly. What Xue Zhili did not expect was that the company also received an olive branch from Intel Corporation of the United States. After negotiations, it reached a strategic cooperation in 2015. Yijietong was designated by Intel as the strategic cooperation of retail information technology in the retail industry POS industry in the Asia Pacific region. Partners, in 2016, will establish a POS Innovation Technology Application Research Center in Shenzhen. The main purpose is to convert Intel as the core technology of computing, to convert it into products, use it in the retail industry, and then promote it nationwide or even globally.

Innovation has enabled Yi Jietong to complete the gorgeous turn after experiencing the phoenix nirvana. Therefore, about innovation, Xue Zhili also has his own point of view. “I believe that enterprise innovation must be combined with reality. The most important thing is that innovative products must be implemented.”

Focus on the future

As the saying goes, the industry is good at diligence. It is because of Xue Zhili's focus and love for this industry. Yi Jietong and Intel jointly launched the I series fifth-generation smart cash register. At the NRF retail exhibition in the United States last December, the fifth generation of smart cash registers exhibited by EasyJet won the international The customer's unanimous favor, its innovation lies in: In addition to the aggregate analysis of business data, the future POS machine will also realize the omni-channel payment management of the cash register process. Its innovation lies in making full use of Internet thinking to realize the above functions for the traditional POS machine. It will realize intelligent security management for stores, customer accurate marketing analysis management, and Internet advertising management. Its application innovation will greatly reduce the cost of the information construction of the retail industry, and will play an important role in the future popularization of the retail industry.

Xue Zhili’s success today is attributed to his concentration. He said: "Professionalism, concentration, and integrity are the foundation of business management. Innovation is the driving force behind the brilliant development of the company. In this industry for 22 years, it is full of love for this industry. The reason why it has been done is To give confidence and support to my customers and relatives and friends, I told them that they have to do good products, provide good services, and they have to do it. People must have integrity."

"I am a person who is very sincere to my friends and who does not want to work. It is very simple in life and it is very economical to spend money." Xue Zhili commented on himself. Strength lies in connotation, not in gorgeous appearance. The reason why this kind of thinking is due to the education and influence of his father from childhood.

Talking about the future, Xue Zhili said: "The next thing to do is marketing innovation. If you want to change the traditional sales relationship, you should use the Internet thinking "Wool is on the dog, the pig is buried" mode, so that the POS with more functions The machine allows real users not to pay for the third party to use the value brought by the POS machine to pay the bill. Through this model, we have made informationization a popular one, and its popularity has followed the tracking of the entire commodity flow established in the future. To the manufacturers, the downstream to the consumers, the establishment of a set of commodity-based traceability system, we manage the goods, I think, for the future traceability management of food safety plays an important role."

He also imagined that POS has developed to another stage and is unattended. “When the reputation system and system develop to a certain extent, there are only tally employees in the future store, no cashiers, and each customer uses their mobile phones to scan their own settlements.”

Every entrepreneur is a dreamer. If you don't have a dream, you can't go to the day of success. Over the years, Xue Zhili has persisted in his dreams, persisted in integrity, and persisted in gratitude.