Yo-Yo Group: What should be done in good packaging procurement?

My company is a company that is arrogant in the food field - the yo-yo orchard group, the "powerful to eat yo-yo" in the big power TV advertisement, is the product of our company. As a leading company in the fruit deep processing industry, in order to allow every consumer to eat natural, healthy and delicious snack foods, the yo-yo orchard group has a clear strategy, in addition to creating a tropical fruit brand “tropical style” (mango, dried pineapple, etc.) And the "Sure Choice" (California Prunes, Honey Jumei, Sunshine Kumquat, etc.) series, has also been committed to making Yo-Yo the first brand of Chinese green plum food. At present, the development of yo mei on the green plum industry road is called a day. On June 6th, Sequoia Capital and Yosemite held the launching ceremony of the “Red Plum Blossoms” strategic cooperation signing ceremony. Sequoia Capital A’s exclusive investment in the yo-yo orchard group was nearly 150 million yuan. This move not only consolidates the leading position of yo mei in the field of domestic snack foods, but also lays a foundation for its further rapid development.

I am mainly engaged in packaging procurement. After three years in the business, I have experienced many stories. I have been working hard on the road of “packaging buyers”. It is my great habit to work hard to sum up. I think a good one. Packaging procurement should do the following.

Learn from industry magazines and suppliers: The reasons are as follows: They are the most professional, more patient and willing to listen to advice, and also the best partner.

Walking the factory: see more, expect more, ask more, listen more, these are the best teachers, such as the general process of packaging: plate- printing -composite-cutting-bag making, what processes are there: no solvent or Dry complex, such as which version of the factory's process technology is good, these are mastered and enriched in the continuous basic learning.

Participate in industry associations and communicate with team members, such as packaging homes, packaging and purchasing organizations, and other manufacturers, such as raw material suppliers, equipment manufacturers, and accessories suppliers, you will find yourself growing fast.

Of course, the company's development and growth rely on wise decision-making and accurate pulse, facing the opportunity of the "Internet +" era, and yo-yo continues to accelerate the Internetization of its products and teams. As a result of the first time to participate in Tmall's large-scale food promotion, Yo-Ye is equipped with a professional team familiar with e-commerce operations. In addition to the high quality requirements of the yo-yo orchard, the requirements for packaging suppliers and design layouts are extremely strict, especially in the choice of suppliers, absolutely strict.

Suppliers currently have Huangshan Yongxin, Shanghai Shunyuan, Zhejiang Xingguan and other companies with strong technical strength and R&D team cattle.

Design: Shanghai Buding Company is quite capable of designing, understanding and transforming flexible packaging . Please Yang Mi as our spokesperson is also their handwriting.

Plate-making company: Shanghai Maritime and Huangshan Seiko.

The print signature of the yo-yo orchard is different from other companies, and it is required to see the printing effect under the natural light source. Professionals generally require reading under standard light sources, but why are we different? Because we all start from the consumer experience, such as what kind of environment the consumer is looking at, the age of the consumer, will decide to spend The vision of the person and the desire to decide to buy. The most natural is the best, this is the signing concept we advocate. In terms of packaging material selection, because our consumers are defined as girls between the ages of 10 and 25, the printing color requirements are rich, generally around nine colors, but in the choice of packaging, we will choose a stylish bag-making method: for example, we Classic heart-shaped shaped bags, standing bags, eight-sided sealed bags, etc., can be said to be quite stable throughout the rhythm.

For the development of the late packaging form, we initially judged that the culture is used to penetrate the product. No matter how the packaging form changes, the ultimate change is to serve the consumers, so that consumers are enjoying a culture in the process of eating. We are willing to cooperate with flexible packaging suppliers in the environmental protection R&D and color optimization of flexible packaging and integrate culture into the product itself. This may be the biggest dream of all packaging people.

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