Survey shows simplistic packaging design or helps smokers quit smoking

[China Packaging Network News] According to reports, a new survey shows that more smokers support the simple packaging of cigarettes, which is an important cultural change.

Two years after the introduction of the law for the simple packaging of cigarettes, an international anti-smoking survey organized by four countries showed that, according to Australian figures, 49% of smokers supported the simple packaging method and only 34.7% opposed it.

Since December 2012, Australia has stipulated that cigarettes must be simply packaged. Before the implementation of this law, only 28.2% of smokers surveyed supported the measure.

One of the research reports of Victoria Cancer Council in Australia, Dr. Ron Borland said that because this means that the world’s first unverified law has been widely accepted by people, this survey result is very important. "Because if people are very sick of a certain law, then there will be a lot of resistance in the process of implementation, so this result is very important. I think smokers will, to some extent, feel uneasy about the concept of simple packaging and think that This will have a bad effect on them."

Dr. Bao Lan believes that the simple packaging, the brownish green, the less obvious company logo and the obvious health warnings together create a best result. Health warnings give smokers more warnings, making it easier for them to quit smoking, and allowing them to smoke less easily after quitting smoking. He said: "If you smoke again, you will see the cigarette warning again. You will remember the reason you quit smoking, which will remind you to stop smoking."

But Scott McIntyre, a BAT Australia spokesperson, said that simple packaging was a "failure test" and did not achieve the desired goal. He said: “The person in charge of the survey admitted that the investigation could not directly show that there was an increase in smoking cessation.” “We have data showing that in the first year of the implementation of the law, Australia’s cigarette sales were the first in 10 years. Times rise."

Earlier this year, data from the Ministry of Finance showed that sales of cigarettes fell by 3.4% in 2013 compared to 2012. However, a data analysis conducted by British American Tobacco Group showed that cigarette sales rose by 0.3%. Before the law was implemented, sales of cigarettes declined for four consecutive years.

Dr. Bao Lan said that other investigations conducted by tobacco companies have pointed out that simple packaging of cigarettes has no effect on the sale of cigarettes. "However, simply removing the color from the package does not change the status quo. No one will believe this." He said that the simple packaging of cigarettes will reduce the smoking rate and it will take many years to see it. The real result. "Most of the advantages of simplistic packaging are to reduce the actual smoking of children who have a smoking idea. This is difficult to show in the survey results."

The survey was conducted in France following the announcement of legislation to simplify packaging of cigarettes, as in Britain and Ireland. France is one of the countries with the largest number of smokers in Europe. This is to reduce the number of smokers.

According to data from the Cancer Committee, smokers in Victoria account for 13.3% of the population of the state, which is the lowest number since the collection of this information in 1998. In 1998, smokers in Victoria accounted for 21.2% of the total population of the state.