Soylent, whose name is on the development of meal replacement food, recently announced the launch of energy bars. Soylent claims that each energy bar can provide 1/8 of the daily energy needed by an adult. Their goal is to “provide a nutritionally complete product that is lighter and more portableâ€. Energy bar is nothing new. It is usually made up of grains and other foods that provide high energy, originally designed for astronauts who worked long hours in space, and entered the American consumer market in the late 1960s. Due to the convenience of carrying and being able to quickly replenish energy, energy bars are frequently eaten in outdoor sports activities where physical energy is consumed, such as marathon and triathlon. According to Soylent, their energy bars contain 250 calories, of which 43% are carbohydrates, 38% are lipids, and 19% are protein. This ratio is similar to the ordinary energy bar on the market. However, the price of the Soylent is higher than that of the ordinary energy bar brand: the retail price of 12 Soylent energy bars is 24 US dollars, and the 12 energy bars of the United States Kind company named after the production of energy bars sell for less than 15 US dollars. According to the report of CBSNews, in 2014, the market size of American energy bars was US$1.2 billion, an increase of 50% over 2010. However, Euromonitor’s data for 2013 stated that the US energy bar market had reached US$2.2 billion in 2013 and will grow to US$2.66 billion in 2017. Source: Curiosity Daily Steel Cookware Set,Stainless Steel Pan Set,Stainless Steel Saucepan,Stainless Steel Saucepan Set SUZHOU JIAYI KITCHENWARE TECHNOLOGY CO.,LTD , https://www.jiayi-kitchenwares.com
However, this is the first time that Soylent has entered the energy bar market. Prior to this, this has been a food technology company with the name of developing a meal replacement drink.
In 2013, Rob Rhinehart, a US software engineer, created a powder version of Soylent (requiring water brewing) in the laboratory and began marketing it in 2014. In 2015, he introduced a pre-mixed liquid Soylent. Raw materials include soy protein and seaweed. Oil, etc., to supplement consumers with energy. Just a few weeks ago, Soylent also introduced a liquid Soylent upgrade containing caffeine. 
One view is that people's demand for health is one of the reasons for the increasing popularity of energy bars. Mintel's report found that those energy bars containing whole wheat ingredients and providing more protein, fiber, and lower sugar and fat gained more popularity in the market. But in fact, energy bars are not called health foods. Many energy bar products have high sugar content and calories, but because they are added with grains, nuts, etc., they are considered by many people to be healthy foods, which is more conducive to its promotion. .
On the other hand, the constant acceleration of people’s pace of life is also a reason for the popularity of the energy bar - some young people are no longer willing to sit at the table and enjoy a time-consuming meal, according to Eater. In theory, the result of this change is good for the entire meal replacement market. However, compared to other meal substitutes (such as brewing powder and meal replacement beverages), the energy bar is smaller and more portable, which may be the reason why Soylent introduced it.
The title map and the text map from Soylent