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From "Furniture Village" to "Home Village"
Manufacturers sell direct sales, buy furniture to win Mercedes-Benz, and exquisite gifts are distributed free of charge... "The 4th Baoan Fuyong Furniture Festival 2012 is in full swing. Many people and industry people have heard of the news in Fuyong International Furniture Village. Enjoy the feast of “Shenzhen Furniture First Business Circleâ€. A large-scale profit-making concession, a one-stop shopping platform, and a strong family culture atmosphere bring the real consumption experience to the citizens. In the future, the furniture village will transform its functions into one-stop home stores through industrial chain combination and cultural creativity.
Significantly let the public snap up
During the furniture festival, the seven major stores in Fuyong International Furniture Village were full of people, and the people who came to choose furniture were in constant stream. The reporter saw in a store in a private village that a customer was filling out a list, and the address written on the order was in Guangxi. Originally, Mr. Li, who lived in Baoan, immediately came to pick up the mattress and sent it back to his hometown of Guangxi after learning about the furniture festival. He said: "I have been working in the industry for many years and have always wanted to buy a few good furniture for my relatives in my hometown. However, the high prices of private furniture in the private city are also worrying. Big, so I took the opportunity to buy a few affordable items and send them back."
According to Chen Jianhua, the secretary general of the Fuyong Furniture Industry Association and the marketing director of Fubang Hongshuwan, the furniture festival is based on Baoan, and the sales target is mainly Shenzhen residents. Facing the entire Pearl River Delta and South China, but the proportion of orders sent to the province is not small, many people take advantage of the large-scale profit-sharing of this event, have purchased furniture to return home, mainly in the provinces and cities around Guangdong, The farthest was also sent to Shanxi Province.
In addition, some citizens have come to "Taobao" to add furniture to the local homes in Shenzhen. "Buy furniture, to Fuyong" seems to have become the consensus of many Shenzhen citizens. Mr. Zhang, who lives in Futian, deliberately drove from the city center. He said that it was because during the event, Fuyong Furniture Village had a full range of brands, affordable prices, many benefits, and great prizes. It is understood that this year's furniture festival through the "single price direct sales" and other force promotion activities, the original logistics and other costs are all concessions to customers, most of the furniture discount will reach 30%, of which Europe and the United States rosewood furniture even up to 50 %, the affordable price that is much lower than the market price has made many citizens applaud.
Consumer feast helps Fuyong furniture to go against the market
The furniture festival was not only welcomed by the public, but also popular among the major businesses in the furniture village. The staff inside the furniture store said that during the event, the traffic of the seven major stores in the village was about five times that of usual, and the sales volume nearly tripled. The furniture festival effectively stimulated the furniture consumer market, although the preferential margin was large. However, the popularity of sales has made it possible for merchants to go against the market in this year's furniture market.
The “long dragon†of the gift collection office of “send in the village†in various stores is the best explanation for the hot activity. Chen Jianhua said that before the store opened at 9:00 every morning, the public had already queued up for free gifts. During the event, the presidents of the Fuyong Family Association funded the launch of tens of thousands of yuan in tens of thousands of yuan in the use of the Benz Mercedes-Benz ten-year use rights, and daily gifts of 200 free gifts, 1 yuan auction, classical concerts, limited time snaps, etc. , set off the climax of the public to buy furniture.
Cultural home creates the future of "home village"
Fuyong International Furniture Village started its simple bamboo shed retail in the 1990s. After 20 years of growth, Furniture Village has become the brand of furniture industry in Baoan District. At present, the overall operation scale of Fuyong Furniture Village is nearly 400,000 square meters. The number of main stores has increased to seven, and more than 1,000 famous furniture brands have been established. The total number of brands has reached more than 8,000. Nowadays, “Furniture Village†is planning a new round of transformation blueprints.
This year's furniture festival not only continued the effect of government-sponsored brand activities, but also expanded the influence of Fuyong International Furniture Village in the country. It also achieved a high sales and cultural connotation. Through cultural and creative activities, it created a new concept of cultural home shopping. It laid the foundation for the future transformation of “home villageâ€. It is understood that not only the "classical collection auction" and "mahogan furniture art festival" were held, the sense of value of redwood and other people's collection and investment awareness were enhanced, and the long history and culture of mahogany furniture were explained to the public. It is close to various genres and various styles of home design. While enjoying the benefits, it also feels the rich cultural atmosphere of Fuyong International Furniture Village. The furniture festival advocates the advanced consumption concept of “intimate†and “internationalizationâ€, so that the public can enjoy the furniture culture while buying affordable furniture.
Fuyong's furniture industry is in a state of fierce momentum. It is reported that Fuyong International Furniture Village is planning to introduce international media production agencies and creative companies, and plans to build a one-stop home comprehensive market integrating design, home decoration, furniture, lighting, logistics and distribution.