The separation of the crates has become a tradition, the separation of production and sales will be king, and the carton industry faces a big division of labor!

Double 11 has just passed, although there is no storm of demand, the undercurrent of the waves is undercurrent, and there are opportunities! This is the e-commerce package!

E-commerce packaging, to put it bluntly, is the express box we said - an inconspicuous, grass-roots packaging variety.

The opportunities contained in this have reached the critical point of the division of labor in the industry, and the carton industry is about to move from the era of "separation of crate" to the era of separation of production and sales.

The middle school textbook has said three social divisions in human history:

For the first time: the animal husbandry was separated from the hunting collection. Human beings have lived a stable life like "the wind blows grass and sees cattle and sheep";

The second time: the handicraft industry is separated from agriculture. The cowherd and the weaver girl, the men and women, and the human beings have lived a happy little day;

The third time: commercial separation has become a component of the social economy, creating a great chapter like the Silk Road.

Later, the steam engine appeared and entered the mechanical automation; the invention of electricity entered electrical automation; the invention of the Internet entered the information age. People want to benefit from higher efficiency, continuous division of labor and cooperation, and new technologies have prompted the industry to make progress again and divide labor again.

As long as the demand is accumulated, and the industry with sufficient total amount, the division of labor in the renewal mode is inevitable.

Starting in the 2000 era, the "centralized plate-making, decentralized box-making" model, which first appeared in the Pearl River Delta, gave birth to an independent three-level carton factory, which became a mode of emergence in that era. This model is an epoch-making breakthrough in production efficiency at that time. In just two or three years, the earliest batch of independent paperboard factories could be produced 24 hours a day.

Just like the vitality of the era of "crate separation", there will be new models in the e-commerce era. E-commerce packaging is at this critical point.

E-commerce packaging will become a new generation packaging industry

Advantages of division of labor

1. How many e-commerce packaging boards are there?

First make a calculation based on the public data.

In 2015, 9.922 billion boxes were used, which is still growing at a rate of 40% per year;

In 2018, the volume of express delivery will exceed 40 billion;

According to the above two information, if half of the 40 billion express delivery is packed in cartons, the total amount is 20 billion; another: 9.9 billion boxes in 2015, after two years of growth, the total will be at least 20 billion. Then, the total amount of 20 billion boxes should be a reasonable estimate of this industry.

Continue to calculate:

20 billion → 10 billion m2 → 0.40 kg / m 2 → 4 billion kg → 4 million tons → 10%.

In 2017, the total output of China's packaging paper is 40 million tons. Therefore, e-commerce packaging should be able to account for 10% of the total national carton packaging. Is it enough?

Is Hexing packaging, or e-commerce packaging?

Hexing Packaging's operating income for the first three quarters of 2018 was 8.1 billion. It is estimated that the annual total is about 11 billion.

Projection:

11 billion → 4.5/m2 → 2.4 billion m2 → 0.60kg/m2 → 1.4 billion kg → 1.4 million tons → 3.5%

It can be seen that even the most listed carton packaging companies in China account for only 3.5% of the national total. Although the volume is so large, its national market share is very limited.

According to the above calculations, can we think that the volume of e-commerce packaging has already exceeded the total volume of carton business of listed companies in China?

2, the e-commerce packaging variety is very concentrated

Although the e-commerce packaging users are extremely fragmented, no single business can compare with the households of traditional packaging users.

However, e-commerce packaging has formed its own specifications: standard postal box 1 - 13 , standard aircraft box 1 - 7 , a total of 20 major varieties. All the seasons, Jiangnanbei, are mainly based on these varieties.

A huge amount of common demand, even in all regions of the country, but its concentration is still unmatched by any packaging user. Any type of e-commerce package, the annual demand is in billions, which is amazing!

3, e-commerce packaging has a unique advantage

The above characteristics make e-commerce packaging stand out for exclusive advantages

The 20 varieties are made all year round, and the specifications are very concentrated;

Customer demand is extremely fragmented, customers are on the network, and customers are also e-commerce;

Producers (sellers) can organize production and stocking regularly and in a planned manner;

Each seller and manufacturer often produces and delivers each other on their behalf. In any case, each carton is the same;

It doesn't matter who produces the carton, the key is to see who sells it;

Carton merchants actually fight sales traffic online, and who produces it is really not important;

No matter where the customer buys the carton, the things they buy are actually the same;

Because things are the same,

This has created favorable conditions for external processing;

Because things are the same,

It is really not important which production is produced;

Because things are the same,

Any carton can be produced by OEM;

Because things are the same,

Which cardboard is cheaper to order?

Because the demand is extremely fragmented,

E-commerce packaging is currently no one can dominate the world;

Also because the variety is extremely concentrated,

E-commerce packaging is very suitable for centralized production!

Understand it, the grassroots business, there is a huge integration of business opportunities.

How to open the curtain, let's wait and see!

Editor in charge: Cao

This article is posted on the website for the purpose of transmitting more information and does not imply endorsement of its views or confirmation of its description.

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