Revlon Foundation Bottle Makes Makeup Simple

Revlon's double dispensing package tested the new foundation innovation. The turntable controller mixes the foundation that is applied to the skin, providing convenience to women without wastage.

Even if you have a very stylish and stylish makeup brush and tools, getting beautiful is a tricky job. Applying cosmetics may be a waste of time for some people. It may even create a kind of stress or it may be completely useless. New York City's Revlon Consumer Goods Company applies a high level of packaging innovation that allows all skin-colored women to apply foundation to their faces while having a more beautiful and beautiful experience.

When the dial is aligned to the "middle" position, the actuating disk will press the two pistons at equal pressure. There will be an equal amount of liquid in both pumps. In other locations, such as 30/70, the product will flow out in proportion.

Revlon has been using a single package that can lift the dual distribution to new heights since its first exhibition in January, not just allowing consumers to use a similar product or mixing products at home to match skin tone. The product.

The system used for this series of foundation products was VersadialTM from Versadial and two associated companies, Jarden Plastics and Yorker Packaging.

Each of the 6 Revlon Custom CreationsTM products is equipped with two

The shaded liquid foundation is separately mounted in a pair of 1/2-ounce PET bottles supplied by Revlon and cast vertically into a pair. Both foundation products combine the selected colors together by the action of the Versadial structure.

Actually a single consumer, combining all of the packaging elements into one device is the top priority for Revlon's senior vice president and new product support and engineer John Butcher. From the beginning, he told PD that "Revlon is interested in tailoring our products to the unique needs and skin color of her own skin."

After the supplier provided its patented variable distribution system and suggested its application to the liquid foundation field, Revlon saw its potential. This work began in early 2007. The two companies used the custom base packaging technology together. Butcher explained, "Let it adapt to Revlon's automated filling line."

Revlon uses a silver-tone Acrylonitrile Butadiene Styrene (ABS) base cup for this structure and these bottles to join and align them together, using a fully wrapped transparent film label. Each cup has a positioning shrink hole at its bottom. The tonal range of the product is consistent with that of the label pattern, and the open digital code assists the consumer in picking.

The Versadial's external components include a transparent PP friction-fitting top cover that protects and does not hide the 40mm silver PP single-nozzle dispensing cover, which is cast with 3/4 inch tooth edges centered on it. A tone range guide located on the main display panel. The caption just below the guide can direct the consumer to "adjust the dial to a custom hue."

In fact, there is a directly printed arrow below the nozzle, and the consumer turns the dispensing head until the desired tone is selected.

Recall precise shades

When the pressure is applied to the finger trigger, it is a pair of displacement pump pistons that prompts the precise tone. Its action is controlled by a horizontal PP actuator disc. One of the 5 preselected settings in the entire tonal range (11 in total) is pressed by the piston.

Under the influence of piston pressures of different sizes, the angle of the actuation disk determines the flow of product from each bottle.

When the pressure on the actuator plate disappears, the stainless steel spring pushes the piston back to their origin. The spring is located on a two-cylinder PP. The center product outflow hole is above the double PP base and the PE connector. Both are clamped in pairs of rubber valves.

The balance of the dual distribution structure is very traditional. Along the structure, the PP short hose has stainless steel beads and springs. When the piston is activated, the PP level detector tube starts to deliver the product. The delivery volume is 0.25 mL per press.

closely related

Revulson’s Butcher explained that the bottom of the cup most clearly reflects the basic principles of customer customization. "In order to accurately fill two bottles at the same time, they need to be firmly connected and neatly arranged," he said, "and it is to be able to accurately position and wrap the labels."

“The stability provided by the bottom of the cup allows the reflow profile to be combined with the bottom of the bottle. This advancement results in a lower final product residue.” This means that beauty is also very practical, he said.

All the relevant technologies in this project seem to be particularly satisfying. Packaging has been approved and put on the shelf. It was said that it took less than a year at the development stage.

Versadial CEO Geoff Donaldson said, “We met with Revlon for the first time at the end of 2006, but it started working hard all the way last spring. The intensity of the project is huge,” he said.

With its debut, Revlon Custom Creations is winning an excellent sales promotion. Promotional materials include the publication of a full-page print advertisement in a female publication with the famous actress Jessica Alba and sales. The series of products, "This tone belongs to me. You also come to get your own tone."

; The other advantage of the product with a sales price of $13.99 lies in the use of a light-weight formula suitable for all-weather use with an SPF of 15.

Butcher said, “The market is still in its infancy, but our consumers have expressed great interest. When we launched Custom Creations, our retailers were both excited and supportive.”

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