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Jane's decoration is simple: Minor is a long river with great added value
Shanghai Jianshi Decoration Engineering Co., Ltd.
[Reporter]: Hello, Teacher Jane, I am very glad that you can accept our interview. Can you briefly introduce your work experience and your feelings at each stage?
[简æ•æ•]: Hello, thank you, I feel very honored to accept your visit again. Before I came to the mainland, I was a professional floral design teacher and trainer. So on the mainland, because of a difference in the environment and the trend of the mainland's society, I quickly transformed into a soft designer. .
I am also grateful for the experience and experience of floral practice in the past twenty years. I have further promoted this industry in the mainland to become a soft-pack designer , the mainland trans-ship design, because it has a relatively large gap, so in Under the market demand situation, I changed from a soft-pack designer to a soft-packed trainer, which is a trainer who specializes in soft-pack design for many companies. Last year, I was honored to have a soft-book design book, which was a process from the transformation of floral design into a soft-pack designer and then to a soft-fit design writing.
[Reporter]: When did you come to the mainland?
[Jian Mingmin]: It should be in 1994, when the concept of making soft clothes in China at that time was almost absent. At that time, professional floral design was a relatively new decorative product for domestic use.
[Reporter]: When I came to the mainland in 1994, there was not such a concept of soft decoration at that time?
[Jane Ming]: It should be completely absent. At that time, we can actually buy the so-called floral art in the market, the so-called vase. It is a combination of a single piece, and it becomes a pattern of soft clothing.
[Reporter]: At that time, you were a general floral designer. How could you think of transforming to do soft clothes? At that time, everyone did not have the concept of soft loading, and you will certainly encounter many difficulties when you promote your business.
[Jane Min]: Yes, I don't know that one day I became a soft designer. The mainland market is very different from the foreign market. After the house bought in the mainland, he got the rough house, he had to spend a lot of effort, from the hard to do the soft clothes that are now very popular. At that time, because my customers, basically because we know that we have a special floral professional, we are helping customers to do floral design, we also often extend to the customer to do the so-called decorative design. After a long time, one year, two years, three years and five years, the customer has set us up as a so-called soft designer.
[Reporter]: When did you put forward the words "soft dress" and no longer use the title of a floral artist?
[Jian Ming]: From 1996 to 2000, I have been helping a lot of brands, doing some of their press conferences or creating a lot of dinner atmosphere. After 2000, because there are a lot of what we said in the past It’s called the unfinished building, or when some real estates started to sell, it couldn’t get on the countertop. The hard-loaded condition of the house caused a lot of problems, so they couldn’t open the door to sell. After some attempts, I found that the soft design of a small fee, or floral design can actually enhance their facade, there is a good packaging effect, we should be in 2000, 2001, 2002, I started I have contacted many real estates that are not well built in the building, and then upgraded their limited funds from the concept of floral design to the concept of spatial layout, which can be used in a short period of time to make a relatively good decoration environment with little cost.
[Reporter]: In my impression, the development of soft clothing on the mainland side seems to have been gradually recognized by everyone since 2000. Is this the case?
[Jane Min]: Yes, there is nothing wrong, and at that time what is called soft clothing, like this kind of jewelry, and the scope of its classification, in fact, everyone is very vague, in fact, everyone's concept of soft design, in In my impression, I should buy some products that can be decorated, and then turn it into what we are talking about now. At that time, it was just filling the space, and the bad place became a more beautiful effect.
From 2003 to 2004, it was gradually found that the role of soft clothing in the overall market change was greatly improved. The most direct impact was that it established a good sales figure for the construction industry. In fact, this is The most obvious kind of performance, after we started to turn the soft design into a professional design, it began to combine with the hard design.
[Reporter]: Have you ever made a wedding decoration?
[Jian Ming]: I am at the American Floral Design School. I have studied for a long time, decorative design of the floral, in which the wedding floral design is a big piece of professional. At that time, we learned what kind of wedding color, what kind of image of a wedding, how to package a whole wedding, in fact, I spent about eight to ten years in this series of courses. For a long time, I have been teaching floral design students, how to arrange wedding venues, how to arrange wedding bouquets and so on. I also combined the design of the wedding with the design of the brand.
[Reporter]: I was talking to a former architectural interior designer. He mentioned a very interesting concept. He said that some of the designs we have now can be combined with wedding companies. What kind of opinion do you have at this point?
[Jane Min]: Actually, I have done this concept a long time ago. Probably in 1999, I helped the mainland, there are 40 or 50 provinces of wedding design companies, photography companies, I have done window design with them for a long time, in fact, this is a very logical combination.
Wedding companies, when newcomers want to get married, they must have housing needs, even if he is renting, then he will definitely have a new idea for their environment design, or the atmosphere of creating a new house. We all know that newcomers, he is very fresh about everything, is very unfamiliar, so he must let experts to give them advice. Then the wedding company, they must have a good concept of the newcomer's needs, the wedding company can help them find the interior design company. In fact, there are experts in marriage consultants abroad, and experts in marriage consultants to give them a detailed look at how to design.
[Reporter]: What kind of project is Mr. Jane busy with recently?
[Jian Ming]: I have been a little away from the wedding in the mainland for more than ten years. I have some distance from the floral design, but I have been in contact with them. I am still working as a model room and training soft designer and writing a book. the Lord.
[Reporter]: What kind of book is currently being written? When are you planning to publish? Because I think the "Software Designer's Handbook" contains a very comprehensive introduction to the soft pack. From the development history of soft clothing, to how to do the matching, there are also furniture maintenance.
[Jane Ming]: This book of the first volume is a reference book, which is to let the readers have some understanding of some principles of soft-pack design. It’s just what you said, it’s just a matter of days to talk about it. In the second book, we just want to go deeper and put this soft design of different national styles or different cultural areas into the concept of soft design, which is to make it more refined.
[Reporter]: When is this book going to be published?
[简æ•æ•]: If it is normal, it should be in the next year,
[Reporter]: How does Jane assign her energy, how much time do I use to write books, how much time is spent on design, how much time can I do some floral things, or is it used to improve my design skills?
[Jane Min]: If I want you to ask a lot of designers, he should always be working, always entertaining. We see a lot of beautiful things. Many things related to design are often touched in our eyes and in our minds. In fact, he is a kind of cross-learning and growth. There is also the integration of it into life, I think this will be more natural. For the designer to figure out what to standardize, I think it is the hardest thing.
[Reporter]: Teacher Jian is equivalent to the field of soft-packing. I think it is the identity of the pioneer in the mainland. In your own field, what do you think is still necessary to dig deep, and constantly explore, is there? ?
[Jane Min]: Some. Especially when I finish a case, the guests feel great, very good, and the effect is very attractive. I think there is a shortage of it. I think it would be better to do it next time, so Endless. When I was studying floral art, I felt that it was a bottleneck when I was studying for five years. When I was studying for ten years, I felt that the bottleneck was even bigger. When I was studying for fifteen years, I found that the world was so big. I think the same thing, the soft design, all the design should be the same.
[Reporter]: What kind of customer level do you need for this soft-packed design? It should be said that ordinary people like us who are married after the 80s, we may not be able to afford the designer.
[Jane Ming]: Soft clothing is a long river. I think that from a commercial point of view, it can add great value-added benefits to product projects. It should be like a developer, they have demand, especially when the market is in a downturn. If these houses are slow-moving, they can make this additional image better. In fact, they are very big for both parties. Upgrade.
For the average person, just like you say young people, when he is doing soft design, he may be more limited, or it is more limited. I think it can be promoted publicly through some media or magazines. The open-ended curriculum turns the soft design into a kind that can be done by everyone.
[Reporter]: Yes, I actually think that this piece of soft clothing is not limited to some people. In fact, it can be universal, but everyone still does not have this awareness.
[Jane Ming]: Yes, it is a kind of practice in life, and some skills and common sense in life.
[Reporter]: Teacher Jian, I will add another question. You actually have studied in the United States. You have also studied in Japan. How can you choose to develop in Shanghai?
[Jian Ming]: A turning point in life, I have been engaged in floral work. In fact, I just started to enter the mainland without any motives. At that time, I still thought that I was a floral teacher and probably only Doing floral, but in 1994 and 1996, the flower was very cheap, and a beautiful bouquet might be only twenty or thirty dollars. It is already amazing. I have studied the floral design of my life, is it to earn this fee? In fact, at the beginning, I used a few different methods, for example, I created this floral design. I have also studied in France for a long time, turning the art into a sculpture flower, which is actually the same as a sculpture. The flower becomes a sculpture flower. When there is enough space to display it, in fact, its added value is very high. I don’t just count the cost of the material of the flower, so from that time I found that the mainland In the environment, this piece was lacking at the beginning, so I turned the flower into a work step by step, and the work became a kind of art, and then the artwork was integrated into the soft space. From the local to the family, or a commercial space, slowly expanding, we found that this market is very much in need of us to do such work. It seems that business opportunities have come in. I feel that I have come out of the way by mistake.
[Reporter]: Ok, thank you, Mr. Jane for taking the interview like us.