Li Jinghui, general manager of Dongyi Risheng Jinan Branch, interviewed by Sohu Home Network 2011 is about to end. First of all, I would like to ask General Li to talk about the overall operation direction of Dongyi Risheng in 2011. At the end of the year, please ask Mr. Li to take stock of the results of these operational “guidelinesâ€. [Li Jinghui] There has been no change in the overall direction and previous years. The operation direction of previous years has continued, and there has been no change in the operation of mid- to high-end customers. The service-oriented service concept has not changed. This year we need to improve our service capabilities and service mechanisms. In order to truly make achievements in this field and let everyone feel superior, this is our position. [Reporter] What effect has it achieved in operational adjustment and direction? [Li Jinghui] We are now more focused, subdividing services so that customers can enjoy different models. The biggest adjustment this year is the establishment of the studio and the introduction of a complete home system. These two aspects are to establish a better service model for customers. This is quite typical and has achieved good results. From the professional point of view of the designer, or from the perspective of perfect service, the results are good. [Reporter] At present, many home industry insiders reflect that this year's market, especially in the second half of the year, the market is generally a bit cold. They all say that the home industry is fast and can't live. Please ask Li to analyze the market prospects in 2012. [Li Jinghui] Not optimistic, everyone is affected by certain factors, but from the market point of view, the difference between next year and this year will be very large, the amount is almost the same, but from our own point of view, there is still confidence and expectation for next year. Many service models have not really gone to the market. I believe that there will be some performance in the operation process next year, which will bring about some different degrees of development. Because the market space is still very large, in principle, Jinan is relatively low in the market establishment. Next year will not affect us very much. There will be some good results in terms of mode and promotion. [Reporter] Can you talk about it? What measures and plans can be taken to deal with the market's cold weather? [Li Jinghui] Positioning is more accurately implemented, and the content of mid-to-high-end customer service will be strengthened. For example, the integration of deep home operation depth, advocating personalized service, and greater improvement in mechanism and support, this is The premise of being recognized by high-end customers. The classification is more clear, this is our focus next year. In terms of the depth of design, after years of precipitation, the designer's service is better. [Reporter] Dongyi Risheng entered the Jinan market from the end of 2006. After several years of development, what do you think Dongyi Risheng is in the development of the entire Shandong market? [Li Jinghui] should still belong to the development period. From the development of the Shandong market, it is still relatively lagging. Some operations still have some difficulties. From last year and this year, customers have great changes in their understanding of home improvement, and their requirements for quality of life. And the requirements for personalization are gradually improving. The development of the market still needs a little time. In addition, the Jinan market is already very chaotic. The previous influences are more. The understanding of the decoration is also reflected at a very low level. We operate from the customer understanding and operation mode. There are still some difficulties in the above, but the changes in the past two years are still relatively large.
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