At the beginning of 2012, in the context of the bleak transaction in the property market and the frequent price jumps in real estate, the building materials and home industries closely related to the real estate industry also showed a sluggish trend in the winter of the property market. Due to the sharp decline in real estate starts, the demand for the upstream steel industry has been greatly attenuated, while the downstream home improvement building materials industry has also been affected by the property market regulation factors, and the business volume has fallen sharply. Kids Waist Bag,Men Waist Bag,Women Waist Bas,Sport Waist Bags Ningbo FonFON Industry&Trade Co.,Ltd , https://www.nbfonfon.com
New housing starts to reduce the demand for compressed steel
The central government has repeatedly stated that real estate regulation and control policies will continue in 2012. According to data released by the China Index Academy, in January 2012, the average price of residential houses in Baicheng was 8793 yuan / square meter, which has been down for the fifth consecutive month. National housing prices are in the midst of falling channels, while housing stocks have also increased significantly. GF Securities (000776) surveyed A-share real estate listed companies showed that developers' inventory has increased due to poor sales. Most housing companies have slowed down the pace of construction to varying degrees, and lowered the new construction area. Compressed construction is the trend of the real estate industry.
The new construction of commercial housing and the growth rate of construction area have shrunk sharply, which has caused the industry to reduce the demand for future construction steel, which may lead to the situation that the peak season is not prosperous in March and April. A sales representative of a commerce company said that this year's market recovery is relatively slow, the property market slump has led to a significant decline in the company's spiral sales, and the sales of pipes have also been affected.
In October last year, Luo Bingsheng, deputy secretary of the China Steel Association Party Committee, said that the profitability of the steel industry was at the lowest level in history, and the profit margin of 77 large and medium-sized steel enterprises was only 0.47. According to the latest data released by China Steel Association, among the 77 key large and medium-sized steel enterprises in 2011, 8 enterprises suffered losses, and the loss of loss-making enterprises was 3.28 billion yuan, and the loss amount nearly doubled. The average profit margin of 77 key large and medium-sized steel enterprises is actually lower than the bank interest rate.
Insiders pointed out that the continued downturn in the steel market is not unrelated to property regulation. After 2008, due to the sharp increase in inventory, a considerable part of China's steel social inventories were used for mortgage financing, and invested in real estate and other areas with greater risks. With the deepening of regulation and the regulation of private financing behavior, steel trade capital outside the main business began to retrace. In order to repay bank loans, some steel traders chose to sell previously hoarded financing stocks. This combination of power and demand has combined to create a weak steel market.
Since the beginning of the year was the low season of the land market throughout the year, and affected by the large number of land flows in the fourth quarter of last year, the supply and demand of land in key cities in January 2012 decreased sharply. The Central Plains monitoring data showed that the land transaction was extremely weak at the beginning of the year. The transaction volume of all land in 13 key cities in January was significantly reduced by 58% year-on-year. Only Guangzhou, Tianjin, Wuhan, Changsha and Beijing had transactions. Experts analyzed that the land flow in the primary market is serious, which will inevitably affect the real estate operating rate in the later period, which will make the steel market demand prospects more bleak next year.
Door can be seen in the home building materials
According to a data from the Ministry of Housing and Urban-Rural Development, every 1 million square meters of construction in the real estate industry will affect the employment of 300,000 people, reduce the demand for steel by 20,000 tons, reduce the demand for doors and windows by 80,000 sets, and reduce the demand for sanitary ware by 20,000 sets. . Affected by the expansion of real estate sales and the expansion of the proportion of finely decorated houses, the growth rate of the decoration market slowed down, and the performance of some decoration enterprises even showed a significant decline.
According to Zhongguang.com, in the largest building materials market in Zhengzhou City - Phoenix City home building materials shopping malls, the store has a cold scene, the number of customers coming to the store is very small, even the shopping guide is off work at two in the afternoon.
Under the dual influence of the property market regulation policy and rising costs, the entire home improvement building materials industry is now in a downturn, even more than in 2007. According to industry insiders, the hot and cold of the home improvement and building materials market is delayed by six months to one year compared with the real estate market. In the first half of this year, due to the market influence in the second half of last year, consumers wait and see sentiment continued, and the market remained cool. Zhao Jinjing, secretary-general of the Henan Real Estate Industry Chamber of Commerce, believes that the "pain" of the property chain industry will continue.
Li Bingren, president of China Architecture (601668) Decoration Association, analyzed that the current market is a watershed for home building materials companies, and some companies may stop at this stage. A person who has worked in construction companies for many years said that the reduction of construction in real estate is an indisputable fact, and the impact on the construction and building materials market is inevitable. The cost of capital, time and inflation have become the enemy of the building materials industry. The property market has been shrinking. In the long run, I am afraid that the building materials industry will struggle to live on the line of life and death, and even be dragged down.
There is no doubt that the home improvement building materials market is facing a new round of reshuffle. Only by dare to make profits and integrate marketing will it be possible to seize the market in the market. The insiders suggest that the furniture and building materials industry will move from traditional channels such as home stores to e-commerce, which can eliminate the intermediate links of traditional sales channels and reduce operating costs. At the same time, it will turn to the renovation of old houses, secondary renovations and partial renovations. The point of force. No matter whether it is the steel industry or the decoration building materials industry, we can't just pursue the prosperity and development of the real estate industry. Only in the tide of the market can we survive and change, and we can get a new life in the "pain" of the industrial chain.