CHIC 2012 Hall E3: in the fur, feather Museum encounter fashion

CHIC2012 Hall E3 leather fur, down the exhibition area will be the "encounter" as the theme, focus on display from the high-end down at home and abroad, leather fur garments, especially Xinji, Haining, Guangdong and other industrial cluster brands will also be exhibiting. In addition, in order to provide better one-stop service to exhibitors, the E3 pavilion will specially develop an area of ​​1,500 square meters of apparel resources.

CHIC 2012  E3馆:在皮革皮草、羽绒馆邂逅风尚

【Scale of Hall E3】 Hall E3 is one of the eight pavilions at CHIC2012. The exhibition area of ​​12,500 square meters can accommodate more than 70 down and leather fur brands.

【Purpose of E3 Hall】 Hall E3 will showcase all kinds of medium-to-high-end down and leather fur garments at home and abroad, and will conduct the most systematic and concentrated demonstration of industrial clusters in Xinji, Haining and Guangdong.

【E3 Museum theme】 Encounter

【Features of Hall E3】

A, Leather fur exhibition - showcase such as Bulan, silver fir, Yuan Long, Wah and other Chinese fur leading brands, but also brought together from Xinji, Haining, Guangdong and other industrial clusters of outstanding brands, such as: Trier, Infiniti, Si Qi House and so on. The exhibition area occupies about 8,000 square meters.

B, down the exhibition area - show well-known domestic well-known brands such as Bosideng, Millikang Kong, Tambor, considerable market potential and fashion-oriented emerging brands will also show off cutting-edge, such as Geao, Suoote, Shuang Wang et al . The exhibition area occupies about 3,000 square meters.

C, apparel resources - display models hanger resources, such as plot odd, Shanghai transmission, Pingyang expert; software information resources such as nine faction line, pin state; clothing accessories resources, such as Melida, Weixing, etc., for the exhibitors to provide one-stop service, but also for the apparel industry to enhance the scientific and technological escort. The exhibition area occupies 1,500 square meters.

【E3 Museum Activities】

A, "encounter" cross-border photography exhibition - will be displayed by the image of leather fur and down, the general trend of clothing with clothing.

B, E3 Hall Business Fair - This is one of the extended services of Hall E3. The exhibition site will provide docking and negotiation services for brands with special needs.

C, fur two decades design change seminar - this seminar and world-renowned fur agencies such as Kopenhagen Fur line, NAFA, SAGA and other depth cooperation.

D, China's feather clothes • High-end feather entrepreneurial luncheon - here will be a collection of domestic high-end feather business executives, enjoy a delicious lunch break intermittently to discuss the feather industry's future development.

E, China's feather clothes • China down jacket changes show - This show will be with the China National Garment Association down apparel and products committee to focus on the development of China's down jacket industry's course of development.

CHIC 2012  E3馆:在皮革皮草、羽绒馆邂逅风尚

Booth layout

Will provide one-stop service

As one of the eight pavilions of CHIC2012, currently the scale of E3 pavilion is 12,500 square meters, which can accommodate more than 70 feather and leather fur brands as a whole. CHIC2012E3 exhibition hall responsible person to introduce to reporters, in order to echo the 20th anniversary of CHIC series of thematic activities, CHIC2012 leather fur, down the exhibition area will be "encounter" as the theme, focus on display from down at home and abroad in the down, leather fur clothing, especially Xinji, Haining, Guangdong and other industrial cluster brands will also organize a delegation.

According to reports, down exhibition area of ​​?? about 3,000 square meters exhibition area, Bosideng, Milligang Gang, Tambor and other well-known brands will continue unveiled in the exhibition area; and Geao, Suoote, Shuang Wang and other market potential, fashion Emerging brands in the market, will also be displayed on the CHIC stage brand image to further capture business opportunities. Compared with the down area, leather fur exhibition area of ​​8,000 square meters of exhibition area, the exhibition area will focus on displaying a group of China's leading brands of fur, such as bundle blue, silver fir, Yuen Long, and so on. It is worth mentioning that the leather fur exhibition will bring together outstanding brands from Xinji, Haining, Guangdong and other industrial clusters, including the well-known brands in the industries such as Fawer, Knottlott, Infiniti, and Siqi House.

In addition, the organizers said that in order to provide better one-stop service to exhibitors and to escort the improvement of science and technology in the domestic apparel industry, the E3 pavilion will specifically open an exhibition area of ​​1,500 square meters of apparel resources. By then, including Qi Qi, Shanghai distribution, Pingyang expert models, including hanger, nine faction line, Pin State and other software and information companies and Merida, Weixing and other clothing accessories enterprises will be concentrated in the region Show

Five exciting activities presented

Organizers official said that during the CHIC2012, E3 Museum will hold five events. As one of the extension services of the E3 Pavilion, the business matching fair will be held as scheduled and the organizers will provide specialized docking services to those brands with special needs on the spot.

To tie in with the 20th anniversary of CHIC series of events, a cross-border photography exhibition called "Encounter" will also be staged at Hall E3. The event will showcase images of leather furs, feathers and other elements and common garment garments trend. At the same time, the organizers will also cooperate with the China National Garment Association down professional committee to hold a show called "Chinese plush • Chinese down jacket twentieth anniversary of changes," the show reflects the development of China's down jacket industry over the past 20 years.

In the same year 20 years of CHIC2012 fur design change seminar, E3 Museum exhibitors and the Kopenhagen Fur is expected, NAFA, SAGA and other world-renowned fur agencies in-depth cooperation. In addition, exhibitors will also have the opportunity to face-to-face exchanges with them to discuss the future development of the down industry in a luncheon of China's feather and high-end feather entrepreneurs who have gathered together the chairman of the domestic high-end feather enterprises.

Haining leather the first force

Since becoming a highlight of the CHIC show in 2004, Haining Leather Pavilion organized every year during the CHIC leather fashion release activities gradually become the industry's leather fashion leader. Haining China Leather City, according to Zhu Zhongping introduction to CHIC twenty anniversary as an opportunity, the current exhibition Haining Pavilion in the past based on the exhibition is being carefully planned "Fashion Haining" series show, hoping to further enhance the use of HIC leather industry platform in the entire Haining Garment industry in the image and status.

After recent years of adjustment and transformation, Haining Leather gradually moved towards a fashion development path. The local government and the business community have reached a consensus that the leather clothing will be changed from "warm products" mainly used for winter to "fashion products" that can wear three or even four seasons, .

Qi Qi's home leather fashion company Qi Jingwei, general manager, said that the home of Si Qi in the CHIC2012 exhibiting products mainly to style, material innovation. Haining Leather Away from the "buy copy version of the era," the design level has been rising, the government encourages local companies to send designers to Europe for study tours, organize local businesses to participate in the CHIC group, Si Qi House brand can be described as profitable.

In the background of increasing popularity and market demand, the quality of Haining Leather has also formed a good reputation in the international market. Qi Jingwei said that the current leather fashion technology can be used "technology explosion" to describe the four words, but on the other hand, the environmental protection of the leather industry has always been a topic of concern to all sectors of society, therefore, Si homes are also adopted and Denmark To fur raw materials agencies to find a better solution. Perhaps by participating in several major events of CHIC2012, Qi Jingwei and other enterprises of Haining Pavilion can find the answers during CHIC exhibition.

Hope CHIC enhance the image

Like Siqi House, Zhejiang Knightley leather fashion company also undergoes a fashion transformation on the stage of CHIC. Knight Mingliang, general manager of Zhu Weiming frankly, Knittel in recent years and CHIC formed a bond, from the early OEM era, he heard of Beijing has a high profile CHIC. "At that time, most of Haining's leather companies did not have their own brands, and simply could not go to the exhibition."

Later, Haining leather companies began to create their own brands, companies have a huge demand to expand their visibility and market influence, Haining enterprises gradually from CHIC visitors into participants until today to the group participating stage. "I believe there are many clusters in the Chinese apparel industry and Haining have a similar feeling, in particular, have experienced independent innovation brand more so." Talk about the entrepreneurial process of Knight, Zhu Weiming have a lot of emotion.

During the CHIC2012 period, Knottl reached 150 square meters of exhibition space at Hall E3, which is more than 50 square meters more than last year. Zhu Weiming said: "In the CHIC held its twentieth anniversary of the moment, carefully planning a much concerned about the show, the brand name of Montreal can reach a new level."

Today, CHIC walked through 20 years, gradually moving towards its mature stage, batch after batch of garment enterprises are undergoing transformation. In Zhu Weiming view, both for the agency business, or for consumers to participate in CHIC bring the results of the company and the brand has exceeded expectations, because at least from our customers is a step closer.

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