North China includes parts of Hebei Province, Shanxi Province, Beijing, Tianjin and Inner Mongolia Autonomous Region. North China is not only the center of China's political and cultural exchanges, but also a resource-rich economically high-speed development area. Under this fertile soil, what kind of storm has the smart home market that has been bred? North China market overview With the development of industrial layout in various countries, some hundred years of home furnishing enterprises in developed countries no longer produce their own products. They set up factories in China's coastal cities and other Asian countries, which has activated the smart homes in South China and East China to a certain extent. The market and the direction of the smart home market in North China are still lukewarm. The North China market takes Beijing as an example. Beijing has become an international city. The overall intelligence of the city is relatively high, but there are only a handful of industries specializing in smart homes in Beijing. Smart home North China market cold reasons Judging from the consumption situation of residents, in the early 1980s, the focus of China's people's consumption was based on basic survival needs such as eating and wearing; in the 1990s, the proportion of food and clothing consumption expenditure decreased, and the proportion of household equipment expenditure increased; to the new century The proportion of traditional household equipment such as washing machines and refrigerators has also dropped significantly. The level of people's demand for life is constantly rising, and the smart homes that are at the forefront are always in the situation of being onlookers. It seems that it takes time to enter the people's home. According to the survey, in Beijing, the community, units, public places... anti-theft alarm, intelligent monitoring, integrated wiring, intelligent lighting system is very common, specific to individuals, can have intelligent home is absolutely a minority. Although the market can guide consumption, but because of the high price of smart homes, even if the media publicity, manufacturers introduction, there is still no hot scene. Everyone is eager for a comfortable and convenient home environment. In the home market, nature, energy saving, low carbon, and environmental protection have all become selling points. These less intelligent homes can also satisfy people's needs for home, so why spend a lot of money to buy smart homes? The key to selling the smart home market lies in the word “smartâ€. As far as the basic functions of the product are concerned, ordinary households can be regarded as substitutes for smart home products, so in the case of alternatives in the market, most people will choose to buy. Products that are lower in price, functionally and psychologically meet their needs. Due to the emergence of similar substitutes in the market, the smart home market will naturally reduce the amount of home market. In Beijing, Dalian and other places, villas choose to do more intelligent users, the price of smart homes will block most people out. Ordinary households, even if equipped with intelligent homes, need to do system upgrades in the future, they may not be able to upgrade individual users because the overall facilities of the community are not up to standard. Or because the system does not match, it must be repeatedly maintained after installation, causing inconvenience to users and businesses. Therefore, the author believes that the main reason why the smart home market in North China is not warm is that smart homes cannot penetrate the ordinary people's homes. Future development From January to June 2011, the consumer price of Beijing residents increased by 5.5%. Among them, the price of consumer goods rose by 4.5%, and the price of service items rose by 7.2%. Judging from the eight categories, the consumer price index is “seven liters and one dropâ€. Among them, the price of household equipment and maintenance services rose by 3.4%, the price of durable consumer goods rose by 1.1%, and the price of household services and processing and repair services rose by 17.0%. It can be seen that people's demand for households is still rising. How to make smart homes into more families is not only a problem in North China, but also a development path that the national smart home market should explore. In the smart home market in North China, the space for the first rise in the technology side is still very large. Zhu Changling, deputy secretary-general of the China Furniture Association, said that in the home furnishing industry, we have outstanding designers. However, as far as “making furniture†is concerned, the current industrialization level of the overall domestic household manufacturing industry is still not high, and it cannot be said that a certain brand equipment When it is advanced, it means that the industry has progressed and the overall situation is maintained. The home industry still has various problems such as low worker skill transfer, insufficient equipment process modernization, materials can not meet design requirements, and market demand is more traditional. These obviously become our overall and international The reason for the gap exists. Second, there are loopholes in market regulation. The foreign smart home industry started early, and with the development of communication technology and network technology, the traditional building industry and IT industry have deepened the integration, promoting the advancement of smart home and constantly improving the market in the development. Looking at China's smart home industry, there is no uniform standard, and the industry is mixed. Guo Weijun, a professor at the Department of Automation at Beijing University of Technology, said that the smart home industry does not have a basic communication protocol and interface standard, leaving the company with an opportunity. Every company is under the banner of “openness and interoperabilityâ€, but in actual operation, its products are difficult to be compatible with other companies' products. Long-term is not conducive to the long-term development of enterprises, so it is imperative to regulate the market. Finally, smart home manufacturers should actively develop products that are suitable for consumers' personalized configuration, and reduce the cost of installing smart home systems, so that smart homes can truly enter the lives of ordinary people. With a population of 1.3 billion and a family of 350 million, this cake is extremely attractive. According to Maslow's theory of psychological needs hierarchy, the feelings that smart homes can bring to people have gone far beyond the physiological and security requirements to a higher level of demand. Therefore, enterprises optimize resource allocation, reduce production costs, and enable smart homes to take advantage of market share, once and for all.
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