Lead: Many industries have a skill: not to do the product well, but to lower the price. Including our carton industry, we are complacent when we get a little cheaper, and we ruin ourselves when we don’t know it. The price war is a war without smoke. There are many companies in real life. The quagmire of price wars cannot be lifted. Commuting prices, crowding, digging walls, These acts that disrupt market rules and order, It’s always there, it’s always there, And it is also unavoidable. Such a vicious circle can only hurt both sides. Products are getting more and more times, Quality is becoming more and more insecure, The only ones who can be hurt are the supply and demand sides. Nobody wants to fight the price war, everybody knows, The consequence of the price war is that the unit profit is reduced. And the overall profit is reduced, At this time, if you still want to make money, Either the volume is getting bigger and bigger, cut costs, Or just shoddy, The former is very difficult to do. The latter you may have short-term benefits, But it will soon be finished. Why do you still have to fight the price war? Very simple: Because you feel your product It is no different from competitors' products. Many people will think: Customers can also find these same things, I only need the price to be cheaper than the competition. Then the customer will find me, Not looking for a competitor. Is there any problem with this logic? most of the time, On the surface it seems to be no problem. Especially some standardized products. Put aside the counterfeit factor, For the customer, It must be which is cheaper. When most businesses think so, The price war is unavoidable. Then the end result is that Who can do a lot, Who can make money (get a cost advantage) The price is bad, The market is broken, Of course, you can restore to the original level. but, The process of this repair will be very long. You even have to pay the price of a dead batch. Sometimes, even a variety will disappear completely. The power of the new life is not from the moths that are not afraid of the dead. But from the opposite, Stick to your quality positioning and price positioning. Properly low prices are conducive to industrialization and scale. But the price is too low, no discount, It killed the industry. This is the truth that has been proved by countless facts. Current market, When you go around, you will find that Serious surplus of similar products, The price is lower than the one, Which product makes money, Everyone is going to do which product, Which style is selling well, Everyone is following the style! The same variety, From 2 yuan to 10 yuan, There is no difference at all on the surface! The customer only looks at the surface, Feeling not too bad, In fact, in places that are invisible, the gap is huge! But the customer doesn't know, They stared at the cheap buy, Bad money drives out good money, Slowly good things to survive, Also began to cut prices! and so, This is really an era of death! In order to make yourself alive, I don't want to let everyone live! The result is that everyone has no time to live! Can the price be done well? Eighty percent have a poor prognosis. Just as the land is polluted, Can you expect food to be free from pollution? This is also a daydream! The price is a double-edged sword, It can hurt people or hurt yourself. An irrational price war is usually equal to the same. If the industry can make a day without money, it will not be dead. We really appreciate the companies that always stick to their own positioning. Whether it's brand positioning, quality targeting or price targeting, They are the backbone of the industry, Is the future of the industry and the hope of the industry, It is a company worthy of respect. a truly respectable company, Not the fastest growing and expanding company, Nor is it the largest company. But Companies that consistently create business value and social value, The company that has its own bottom line from beginning to end. its existence, It is a blessing for the industry and a blessing for society. It is also a blessing! and so, Stick to the value of your product, Stick to your business value, Stick to the value of your existence, It is an important business bottom line and commercial bottom line. If there is too much in an industry to produce junk products, Many companies die when they die, and they are not worthy of sympathy. How many garbage companies do we want? If a category has many companies that produce junk products, If it is destroyed, it will be destroyed, and it is not worthy of sympathy. How many garbage companies do we want? We can't do the industry because of garbage. Order received The price has dropped Quality discount Profit can not see The factory is facing a bankruptcy Doing business, proper price comparison is ok But not for order, Lost price, quality, service, profit No matter what industry No profit, how to survive, No quality is how powerful! To all carton people! This article is posted on the website for the purpose of transmitting more information and does not imply endorsement of its views or confirmation of its description. Article source address: http:// Ji'An ZhongXiang Natural Plants Co.,Ltd. , https://www.zxnaturaloils.com