Dengdi Business School's practical speeches explain that 50% increase in store sales is not a dream!

Today, Dengdi Business School provides a set of practical speeches that can demonstrate its own advantages from the common words, easy-to-follow words, and finally the three directions.

1, customers and relatives do not buy friends, say then look

Shopping guide: (to the customer) Your friend is very good at smart drying racks , and also very hard, no wonder you will let him accompany you to set it!

Shopping guide: (to accompany the purchaser) May I ask this gentleman/madam, what do you think is not suitable? You can also tell me, in this case, we can come together to give your friends some reasonable advice to help him find a smart drying rack that is more suitable for her home, ok?

2. I will go back and discuss with my family.

Shopping guide: Yes, choose a reliable brand and a good quality smart drying rack will have a great impact on your family's quality of life for many years to come. You must talk to your family for more, so you will not regret it. . is this okay? I will take you to know more about it, and introduce a few more products that are suitable for you. You can look at it more and compare it more, so that it will be more comprehensive.

3, very good, next time with a friend to help me see and say

Shopping guide: Well, your idea is very good. It is really important to choose a good brand, but I think your opinion is the most important, because the smart drying rack is also used by you, as long as you like Just fine. The product you are looking at is very suitable for your home decoration, the price is also suitable, and today is just doing promotion, the price is much lower than usual, now ordering is the most cost-effective.

4, say that you are good, sell melons all boast of their sweetness

Shopping guide: Mr./Ms., this situation you have said does exist now, so you can understand this kind of concern. However, please rest assured that we have been drying clothes racks for more than 20 years, and we can see the reputation of our brand in the industry. Our customers have a high rate of praise and a low rate of repairs. If you say nothing, please take a look at our award certificate (sales props or honor wall). So please rest assured.

5, talked for so long, you are cheaper, I bought it.

Shopping guide: In fact, I really hope to give you the price you said, so I also completed the sales task this month. Therefore, if I can offer more, I will definitely give you a discount. Just really sorry, you must understand me, because the materials and processes of good products are top-notch, and the cost must be relatively high. However, high cost must have high quality, so that you can buy the rest assured, use the peace of mind, this is the most important, you say yes?

6, things are the same, how is your home more expensive than others?

Shopping guide: Yes, the clothes hangers look like they are all the same. Today, a customer also said this problem, but later he decided to set up our home. You also know that there are many factors that affect prices. For example, design, process, quality and after-sales will affect prices. The intelligent drying racks of different prices will have a great difference in your use experience in the later stage. Of course, you can feel the experience in the end. Please come here!

7, don't worry, wait for you to buy again when you buy

Shopping guide: I can see that you really like this drying rack. I will give you a suggestion. Our drying racks are very popular and there are many people. If you wait until the time of the event, I am afraid that you will have to wait until the time to transfer the goods. Therefore, I suggest that you pay the deposit first. I will give you a number first. If there is an activity in the later stage, I will give you the delivery price according to the activity price. The first time will be delivered to you. What do you say?

8, how not to discount? More than you are good

Shopping guide: In fact, discounts are a means of promotion for each brand. Our store is not discounted and is willing to be responsible for each customer at a real price. You see, even if you know the X brand discount, you still come to our home, prove that you are not only value, quality is your first choice, service is what you value. Our home drying racks are genuine and quality, no matter when you come, you can rest assured that our products.

9, the gift is useless to me, or if you change into a discount

Shopping guide: I am sorry, our gifts are given to customers on the basis of the normal price of the package, so the gifts have nothing to do with the price. However, our gifts are absolutely for you, and the quality is quite good. Many salesmen want to buy gifts, and our company does not sell them. And I think what you care about most is the quality of the product. The gift is just a icing on the cake. The most important thing is that this smart drying rack can meet your needs.

10, your products are very general, no special features

Shopping guide: Oh, it seems that your eyes are quite unique. I have been here for two years. You are the first person to say this. I don’t know what style of product you want to choose? I can give you some reasonable suggestions. Please take a look here. This is the latest smart drying rack we launched this year. It is definitely the top in the design and materials. Many customers with unique vision like you like it. .

In addition to the above-mentioned words we often use, Dengdi Business School has also summarized a number of situations in which many guides are prone to make mistakes.

11, the customer does not say a word or say: I just take a look

[Error response 1] It doesn't matter, let's take a look.

[Error response 2] Ok, then take a look at it.

[Error response 3] Well, let's take a look, call me if you need help.

1Shopping guide: It doesn't matter, you don't have to buy it now, you can understand it first. Come, let me introduce you to some of our products...Is there any laundry needs at home? (The latter question requires skill, and that is to ask you to know the answer.)

Comments: First along the customer's meaning, in a relaxed tone to ease the customer's psychological pressure, and at the same time briefly introduce the performance of the product, and then turn around to ask questions to guide customers to answer questions, as long as the customer is willing to answer our questions, the guide will You can drill down and develop your questions so that the sales process can go smoothly.

2 shopping guide: It doesn't matter, choose smart drying racks to see more! Today, you are really a coincidence, we have just come here some new products, many customers are optimistic, you may wish to also understand. Come, let me introduce you to this.

Comments: First of all, it is still to identify with the customer's meaning, to ease the psychological pressure of the customer in a relaxed tone, and then to turn the customer in a sincere and excited tone to guide the customer to understand a certain product, and by the way, to guide the customer with you, as long as the powerful gestures, as long as If the customer is willing to work with you to understand the product, you can go deep into the development and ask to understand the other needs of the customer and make the sales process go smoothly.

Opinion: Shopping guides do not guide purchases, but actively guide customers toward the direction of purchase.

12, accept the proposal, but eventually decided to leave

[Error response 1] This is really suitable for you, but also discuss what!

[Error response 2] is really suitable, you don't have to think about it anymore.

[Error response 3]... (No words, start collecting things)

[Error response 4] Well, welcome to discuss it again.

"Really good for you, but also discuss what?" It feels too strong, and it is easy to attract customers' rejection.

“It’s really suitable, you don’t have to think about it anymore.” It’s hard to be attached, there’s nothing convincing.

The lack of words and information on the ground is too negative, and did not make any effort to win the customer's business.

"Well, let's welcome you to discuss it again." Nothing is done, and there is also the expulsion of customers to leave and feel.

Dengdi Business School dealer training site

Template walkthrough

1.

Shopping guide: Yes, you can understand this idea. After all, smart drying racks are used every day. Of course, I hope to buy no quality problems. Be sure to discuss it with your family, so you won't regret it if you buy it. is this okay? You will sit down for a while, I will introduce a few more to you, you can look at it more, compare it more, so that it will be more comprehensive.

Comments: First of all, I agree with the rationality of the customer's statement, and strive for the psychological support of the customer, and then use this as a reason to introduce other products to the customer. The purpose is to extend the customer's staying time, understand the customer's real situation and establish The trust between the two sides lays the foundation.

2.

Shopping guide: Ms., this product is very consistent with your needs regardless of quality and style, and I feel that you like it too. But you can think about it again. Of course, if you have this kind of idea, I can understand it. I just worry that I have a place where the explanation is not in place. So I would like to ask you on your behalf. What is your main consideration now...? (Smiling the customer and stopping to guide the other person to say the concern) Ms., apart from..., are there other reasons why you can't make a decision now? (After guiding the other party to say all the concerns and selectively deal with them, they should immediately guide the customer to the transaction)

Shopping guide: Madam, if you really want to think about it, I can understand it. But what I want to tell you is that this product is really suitable for our family, and it is also very cost-effective now. The most important product is our best-selling model. Last month, a customer liked this very much. He was hesitant at the time, and he was waiting for replenishment later. (Starting to talk about the case, the case according to the customer's situation, if the customer is in a hurry, it will delay the time; if the customer cares about the quality, it will talk about the quality.) So, you pay the deposit first, you go home and discuss it as soon as possible. Give me a reply, so as not to delay your time.

Comments: First, use a slightly stressful way to guide the customer to tell the real reason for their rejection, and then immediately guide the customer to deal with the rejection point. Finally, if the customer really wants to go out and compare it, he should take a step back, but be sure to look back for the customer. Buried down.

Opinion: Moderate pressure can increase the performance of 70% of returning customers will buy and sell.

The last two points are that the customer has already had a certain understanding of many brands and made some questions when they made comparisons. In fact, when the customer says this, you are not far from success, don’t feel the customer’s problem. Drilling. Most of the time, customers are willing to compare, are pre-selected by customers, as long as the customers who want to place orders will want to carefully compare and understand.

Editor: China drying rack net - Taitai