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Recently, news that a young man was rejected for wearing a domestic brand of sports shoes was hotly debated on the Internet, and he quickly fermented to become a hot topic for social media.
Hangzhou guy Coke love cats said: dating girls, mobile chat after dinner to want to continue to watch a girl watching a movie, only to be rejected by the girl, outspoken. When asked why it was not suitable, the girl’s answer surprised the boy by surprise: The reason was that the boy thought that the appointment of the boy to wear special shoes was not delicate. The girl thought that only elementary school students and junior high school students would wear special steps. Later, this guy was confirmed to be a programmer of Alibaba.
In the replies of netizens, there was a condemnation of the girl's desire for materialism, and what was the domestic brand that was discriminated against for domestic brands? We first came to recognize the hot-talked protagonist Xtep.
Xtep, which was founded in 2001, is positioned as a fashion sports brand. It gradually changed from an early entertainment star IP endorsement model to a sports + entertainment model. In the following ten years, in order to strengthen its position in the professional sports brand area, Xtep actively participated in and sponsored a A series of major sports events, including the National Games, marathons, China University Football League and so on. In addition, Xtep has also actively fulfilled the responsibilities of corporate citizens in the areas of major disaster donations, poverty alleviation and other fields, and repaid the society as a national brand that should be encouraged and worthy of respect. However, it was pushed to the center of the storm in this blind date event. On the surface, this is just a storm of a certain brand, but in fact, this is a microcosm of the realities of many Chinese-made national brands.
Men's Special Step-to-Face Get-together is Denied, National Brands Can Afford More National Identity
In the past, for a long period of time, when it comes to Chinese manufacturing, many people think of cheap, low-end, cottages, and poor quality. On the contrary, they blindly admired foreign brands and even triggered Chinese tourists to go abroad to buy toilets, rice cookers, diapers, and other daily necessities. It is not known whether these products are mostly produced in China. In the recent ten years, domestic brands have changed. China's manufacturing has made changes to China's wisdom manufacturing and China, and it has grown to include dragons entering the sea, sailing to the moon, exiting high-speed rail, nuclear power into Europe, domestic large aircraft off the assembly line, and the Hong Kong-Zhuhai-Macao Bridge. Completion, military, aerospace, energy, agriculture, engineering, and other areas full bloom; small to robots, drones, air conditioners, microwave ovens, sports equipment, mobile phones, ballpoint pen, many excellent commercial, civil domestic brands to lead the industry in the international The reputation of the market has risen in the most competitive mobile phone market. The rise of domestic brands is too alarming, including Xiaomi, Huawei, OPPO, and Vivo. Not only has Apple been forced to retreat in the domestic market, it has forced Samsung to disappear. The foreign market has also made a lot of achievements. Xiaomi is also known as China’s apple; in the sports brand, the domestic-made camp led by Xtep, Anta, and Li Ning, and the international brands led by Nike, Adidas, etc., competed in various fields. Do not fall out of the wind.
Made in China, a dazzling business card has made the world impressive. What is lacking in Chinese brands is not strength, but brand confidence and influence.
The construction and cultivation of independent brands has always been highly valued by the state. In April 2017, the State Council passed a proposal for the establishment of the China Brand Day. From May 2017 onwards, it will be China on May 10 of each year to promote well-known Chinese brands, tell Chinese brand stories, and increase the influence and awareness of independent brands. Brand day.
Socialism with Chinese characteristics has entered a new era, and we are striding forward to the bright prospect of national rejuvenation. Made in China, there is a long way to go. Therefore, we should embrace a new era with a more confident and more open state. This not only requires the Chinese brands of all walks of life to forget the heart, ingenuity and innovation, but also requires the nationals to give the national brands full confidence and encouragement. It is believed that China will create and believe in the strength of national brands, build a sense of national pride, and jointly promote China. The great cause of rejuvenation!
Source: People's Network
Men's Special Dating is rejected, national brands can afford more national identity
Men's Special Dating Rejected, National Brands Can Bear More National Identity Date: 2018-01-16 15:37