Chinese elements such as lion dance and dragon dance are skillfully used in the dressing of dolls. "Chinese doll" became a toon Last year, an old reader reflected that he wanted to buy a Chinese doll for his granddaughter who lived abroad all the year round. I didn’t expect the blonde dolls in the shopping malls and online stores to occupy most of the market. I want to buy a Chinese doll for my children. not easy. To this end, the Beijing Evening News reporter conducted an in-depth investigation and wrote why "buying a Chinese baby" is so difficult? 》Series report. After a year, "China Baby" is still difficult to buy? Is there any change in the market? The reporter conducted an interview. 1 Chinese and foreign dolls are equally divided In the past few days, the reporter interviewed several children's products stores and children's toys in the shopping malls. Compared with last year, the showcases and shelves are no longer "outstanding" dolls, and the "Chinese dolls" with dark eyes and black hair also have a place. Among them, there are many dolls designed and produced locally, and the brand types are nearly doubled. And old brands like Barbie and other foreign brands have begun to design and produce some dolls with Chinese elements. At the New China Children's Products Store in Wangfujing, Chinese dolls occupy the largest counter in the entire mall, and the “Kai Doll†in the window is produced locally. Compared with last year, not only the number of "Chinese dolls" is large, but also the shape is very rich. Some of these dolls are dressed in traditional costumes, while others are stylish. "This is the embarrassment that came out last year. This is new this year..." Every time a parent took a child to pick a doll, the staff was enthusiastic about it. They said that the sales of Chinese dolls are getting better and better. Indeed, the reporter found in the interview that more and more Chinese dolls no longer imitate the design and aesthetic concepts of foreign brands, such as the same big eyes, sharp chin, exaggerated face and body proportion, but more in line with Chinese aesthetics. Ms. Zhang is a post-80s. She originally bought toys for her three-year-old daughter. I didn’t expect to be fascinated by the collection. I started to buy various series of Chinese dolls with my daughter. “If you can match a series, you will have a sense of accomplishment. of." 2 Toy sellers are more confident In the mall, the Chinese and foreign dolls are equally divided, what about the online sales platform? The reporter visited several sellers interviewed last year. At that time, what they did not understand was that China is the world's largest exporter of toy production. Why is it that the design and production of its own Chinese dolls is not good? There are two main reasons for traceability. First, the doll's mobility is poor, not so much a toy, but rather a decorative ornament. Second, the imitation of the traces is serious, the design concept can not get rid of the shadow of foreign dolls, it is inevitable. This year, the reporter once again logged into the online stores of these sellers and found that the proportion of Chinese dolls has increased greatly. The sellers told reporters that the current Chinese dolls are very different. In many brands, the doll's body (torso part) can move more than 20 joints, even the fingers can move, you can put a lot of shapes, children We especially like this. In addition, the beauty of traditional Chinese clothing is highlighted, and the dolls are no longer wearing the same red cotton jacket. "The simulation of the costumes wear and tear process does not look troublesome, but for toys, it is a selling point. In addition to clothing, peripheral accessories such as screens, tables and chairs are also more and more perfect, the market is quite big. Previously, into the 'Chinese dolls 'I am afraid that I can’t sell it, I’m not at the bottom, and now the sales are really going up.†3 Good dolls help to enhance cultural identity After all, the doll is a toy that is for children. So what do the dolls mean in their eyes? Zong Chunshan, an expert on children's education, said that human beings are social animals, but children's consciousness and cognition are still incomplete and cannot be integrated into the social circle. Different from educational toys, dolls have a similar appearance to humans. When children use these toy games, they can make up for the problem that they can't really integrate into the social circle. Specifically, children have “generalistic†characteristics at certain stages of psychological development. The plastic dolls in the eyes of adults are living in the eyes of children. Their initial communication and cognition often start from the doll. . The biggest characteristic of children is that they have strong imitation, and growth is a process of imitation. For example, when a child imitates a teacher, the doll acts as a student; when the child imitates the doctor, the doll becomes a patient. Therefore, in the initiation of children's enlightenment and interest, the dolls play a role. Speaking of Chinese dolls, Zong Chunshan believes that a 3-year-old child can understand the difference in appearance between Chinese and foreign people, but this does not mean that the standard for children to choose dolls is the same as that of adults. They do not deliberately distinguish Chinese dolls or dolls. Whether the design work of the doll itself can attract them. But whether it is a doll or a Chinese doll, it will guide the child's aesthetics. A good Chinese doll will make the children agree with the excellent traditional culture. 4 firmly believe in the genetic charm of Chinese elements What is a Chinese doll? Many designers believe that not only black eyes, black hair, and cheongsam can be counted as Chinese dolls, and many Chinese elements are also loved by children and even adults. For example, a brand-name toy called Jasmine, whose prototype is a child with blue eyes and yellow hair. According to the design style of each series, this child will wear different occupations and various holiday costumes. Among them, the six dolls with Chinese elements are sought after by young people. Do not look at dolls or blue eyes, yellow hair, China's lion dance, dragon dance and many other elements have been used in the doll's dress, traditional elements and fashion design ingeniously blended, the original 300 yuan set of dolls now rose to 2000 A plural set. It can be seen that in the field of toys, the traditional elements of China are not inferior to any fashion elements. The key lies in how to use them skillfully so that they are not left behind and not obsessed with the rules. In the eyes of many people, the doll seems to be a toy for the little girl. In fact, the boy also plays a lot of dolls. The player calls it "the soldier." In order to satisfy the boy's fascination with the military and weapons, the subjects of "the soldiers" are mainly based on World War I, World War II, and modern warfare. This year, the style of the "Bingers" is no longer confined to modern warfare or American blockbusters. Instead, they draw on nutrition and find inspiration in traditional culture. The "Army" of "The Romance of the Three Kingdoms" and "Journey to the West" will let everyone The eyes are bright. These series of "Bingmen" are based on the well-known TV series "The Romance of the Three Kingdoms" and "Journey to the West", and they are unique in design. For example, Zhang Fei's armor is exquisite and full of tension, which complements the character of the character. "The fierce flying of the leopard's head is enough to describe it with shock." A young man sincerely admired. In fact, a good toy design is inseparable from the shape and craft, but it is inseparable from the cultural heritage and nourishment. The quiet change of Chinese dolls is a transformation from ordinary goods to cultural products. The profound and long-standing Chinese traditional culture not only provides rich materials for the creation of “Chinese dollsâ€, but also provides a full story background. Telling the Chinese story and rejuvenating the cultural charm will make the "Chinese doll" more intimate with the children. 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