Cosmetic packaging design concept

Cosmetics as a kind of "beauty" endorsement, people usually pay attention to the sales packaging of cosmetic packaging design, not only strive to "skin the eye" through sales packaging, but also hope to make cosmetics stand out from the shelves to attract consumers to buy. With the development of e-commerce, it has stimulated the habit of consumers to buy cosmetics online. This article will introduce you to the concept of cosmetic packaging design.


Cosmetic packaging design is more diversified. The most common packaging forms are plastic bottles, glass bottles, plastic tubes, etc. In recent years, due to the continuous emergence of various new plastic materials and the gradual development of composite film production technology, packaging composite films are also playing an increasingly important role in the design of cosmetic packaging, such as experience packaging, promotional equipment and poor Cosmetic packaging design forms such as travel.


The packaging composite film is a new type of cosmetic packaging material, which is a multi-layer structure formed by a composite technology. Therefore, the packaging composite film has the advantage of other materials, which not only has excellent barrier properties and good convenience, but also meets the demand for exquisite appearance. The key to better functioning the packaging composite film is to implement the correct design.


It is well known that preservatives are common additives for many cosmetics, and their main purpose is to prevent oxidation of active ingredients in cosmetics during use and to prolong the use of cosmetics. In recent years, although many cosmetics have slowly abandoned the use of traditional preservatives, but replaced with ethanol, essential oils and other ingredients, these ingredients often contain flavors, which will become the enemy of sensitive skin.

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