When the U.S. general election was in full swing, GoPro announced that it will recall all of the sold Karma drones. The Karma drone was introduced by GoPro two weeks ago. As a GoPro move to enter the drone market against DJI, it has sold 2,500 aircraft. The recall was due to a small number of users reporting that the UAV was stalled during the flight. Although there was no report of Karma’s loss due to power failure, the company decided to recall all drones for safety reasons. . After the recall announcement, GoPro's stock price fell 9%, which is currently at $9.88. The company is further analyzing the specific reasons for the power failure of the drones. By then, the company will give the recalled users to replace the new ones. Users who purchased after October 23 may also choose to apply for a refund. Karma has already skipped tickets due to capacity issues. This time, due to product quality recalls, GoPro management may be too eager to bring UAV products to market during the holiday season. In the sports camera field, GoPro has occupied more than 40% of the market share. However, the sports camera market has become extremely embarrassing, coupled with GoPro's thin line, GoPro's third-quarter earnings report released last week is still not satisfactory - revenue is only 240 million US dollars, compared with 400 million US dollars in the same period last year fell 40%. At first glance, GoPro so far only four quarters of more than 400 million US dollars of revenue, the company's stock price has also been in a downturn last summer. So GoPro does not need a holiday season to stand up - Karma's bounce tickets can be seen as GoPro is preparing for the fourth quarter earnings surprise, GoPro could have used its brand influence, use Karma to pull sports camera sales in the holiday season to The rescue camera tumbled 36% in sales last quarter (compared to the same period) and reversed the company’s loss for the third consecutive quarter. GoPro's quarterly earnings in recent years However, this drone recall incident can be described as worse. When GoPro just launched Karma, analysts expected GoPro's fourth-quarter revenue to be worth $666 million. Previously, GoPro had reduced its expected revenue for the fourth quarter to $625 million due to capacity issues, and this recall revealed that Karma's sales just exceeded $2 million ($799/set*2500 units) if GoPro did not fix it as soon as possible. The issue of drone recalls, this event may further affect GoPro's sales during the holiday season. Then, inciting DJI's UAV market position and returning to the peak of revenue in the fourth quarter of 2014 will also become a dream for Huang Hao. Of course, not only GoPro can video 4k, waterproof, stuffed into a small box. Camera manufacturers such as Nikon and Sony have already laid out in the field of motion cameras, and the Sony XDR 3000 and Nikon KeyMission series have been on the market this year. However, everyone's sales are not optimistic, Nikon, Sony and other video vendors Q2, Q3's earnings, we can see the profits have declined in varying degrees, everyone complained. First of all, due to the impact of the Kumamoto earthquake on Japanese image makers, the production capacity has dropped dramatically, which directly affects the global camera supply. Coupled with the sharp drop in demand for the digital camera market since last year, Sony’s revenue in the affected product segment has fallen by 25% year-on-year. Nikon also lowered its operating profit by 41% to 21.9 billion yen ($222 million). This article is reproduced from 36Kr, Author: Shawn Aberdeen Ningbo XISXI E-commerce Co., Ltd , https://www.petspetscleaning.com
