Read Index: 1. Winter Olympics attracts attention to outdoor outdoor brand Himalto in China 2. Small and beautiful tropical rain forest peak off-road running Pu'er 50/100 open registration 3.15 years later, Adidas and Yohji Yamamoto finally started talking about performance 4. The first tent valley for outdoor accommodation in Hangzhou is put into use 5. The polar way strategy upgrade car outdoor dual-use traffic recorder T1S As Beijing successfully won the right to host the 2022 Winter Olympics last year, Huaxia children's Chinese Olympic dreams ended in a national victory. The enthusiasm of everyone for the winter sports increased. According to incomplete statistics, the consumer spending of winter sports in 2015 showed a multiple growth trend compared with 2014. Obviously, the Chinese winter sports market will have a spurt boost as the Winter Olympics approach. Since its entry into the Chinese market, the French outdoor brand CIMALP has been keen to join hands with China's winter professional competitions to jointly promote winter outdoor sports, allow more people to participate in the ice and snow sports, and promote the development of the Chinese ice and snow industry. The recent China High Mountain 5 Station Ski Tournament was sponsored by CIMALP's sole proprietorship and achieved a complete success. CIMALP hopes to be able to win the winter Olympics dreams with the Chinese Grand Exhibition of Winter Olympics. CIMALP is committed to creating the "100-year heritage, born for you" brand philosophy and "special population, special body shape, special design, special custom" business philosophy. Through innovative and functional high-end outdoor products, it brings users the ultimate experience. Based on the heritage of classic French outdoor products, the company has developed tailor-made windproof, anti-rain, and snow-covered high-tech down jackets and other quick-drying products for the Chinese market, and has tailored different types of products for different regions and users in China. R & D, the classic and stylish docking, limit and romantic perfect interpretation. The second game of CHINA ULTRA 100 will be held on May 28-29, 2016 at Sun River National Park, Pu'er, Yunnan Province. The competition is divided into two groups of 100 kilometers and 50 kilometers. The number of participants is limited to 100 people. Among them, a cumulative climb of 4832 meters above sea level at 100 kilometers and a cumulative rise of 2834 meters above sea level at 50 kilometers. Participants will experience a variety of track and landscape during the competition, taste local Yunnan food and world-famous Puer tea, live in forested resort hotels, and brothers and sisters of ethnic minorities in a long table toast to drink, dancing and singing . The events of the CHINA ULTRA 100 Pu'er bring you the ultimate beauty, food and folk customs. Pu'er is located in the western part of Yunnan Province, at the junction of tropical and subtropical regions. The Tropic of Cancer crosses over and the forest coverage rate reaches 94.5%. It has the largest and most complete South Asian subtropical monsoon evergreen broad-leaved forest in China. With a content of more than 30,000 per cubic centimetre, the climate is pleasant and moisturizing body and mind. The countless streams of the Sun River that flowed into the Pentium River finally crossed the Indochina peninsula and turned into a warmer name, the "Mekong River." The Pu'er 100/50 race will depart from the Sun River National Park in Pu'er, passing through rain forests, tea hills, coffee fields, ancient tea roads, villages and other terrains and landscapes. The track will be dominated by more than 90% natural roads. To Pu'er Sun River National Park. The highest point of the event is 1,700 meters above sea level, 900 meters above sea level, and an average altitude of 1300 meters. It is suitable for contestants to compete. After 15 years of running, Yohji Yamamoto thought it was time to deepen his design philosophy into Y-3 and launch the first series of functional sports. Yoshihide Yamamoto's innovation combined with Adidas' breakthrough in innovative materials and technology, Y-3 Sport (without gender restrictions) was born. This series of designs is a combination of fashionable multi-functional sportswear, and does not have any dazzling bright colors. "Y-3 Sport will witness the evolution of the trend and change people's perception of sports brands," Yohji Yamamoto said in an official statement. Y-3 Senior Design Director Lawrence Midwood added, "Y-3 Sport's goal is to truly change the current sportswear standards. To provide consumers with different choices, a pure heart, and does not cater to standards, traditional creation. The first series strongly expressed this core." In addition, a backpack with a high degree of human fit has been introduced. The top priority of the capsule series is footwear, and simply calling them "sneakers" is considered demeaning. The Approach series of sneakers features a comfortable Primeknit stockings design that incorporates Adidas BOOST technology and the Torsion system to support the arch. Recently, the first tent valley for outdoor accommodation in Hangzhou was put into use in the pavilion scenic spot, attracting many city tourists to come in. At present, there are a total of 17 tents in the tent valley, each with a tent cost of more than 10,000 US dollars. The single tent covers an area of ​​more than 40 square meters and has an independent barbecue area, a residential area and a washroom. Polewalker officially launched its new generation of intelligent driving recorder products at Jingdong Mall. The T1S is also a new product for the first time after the polar passenger G1 and polar passenger G2. Adhering to the unique features of the polar products, it also has two bright spots in the car, outdoor and dual use, and high cost performance. At the same time, the long-awaited ultra-client external shooting suite will also be officially launched this month. Polar trip T series products (T1, T1S) plus outdoor shooting kits will formally unveil the magnificent prelude to the full upgrade of the polar loyalty brand strategy and announce its strategic shift from single scene to outdoor dual-use vehicle. 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