Liu Lixin, General Manager of Huahe Group Beijing Marketing Management Center liquid foundation,bb foundation cream,cc cream foundation,best liquid foundation Zchoise Cosmetic Factory , https://www.gzzchoise.com
[Reporter]: What factors do you think a good brand needs?
[Liu Lixin]: We believe that an excellent brand needs to pay attention to the construction of several factors such as product quality, brand influence and customer service.
First of all, from the home industry, product quality includes product quality, design, environmental protection and other aspects; these constitute the basis of excellent brands and innate genes. Without quality excellence, you can't achieve excellent brand status.
Second, we must have better public awareness and visibility, and have more and loyal customers.
Third, we must provide customers with more comprehensive customer service, including pre-sale, in-sale, after-sales and post-customer maintenance. Let consumers truly experience the core and connotation of being a good brand.
[Reporter]: In this era when the wine is also afraid of the deep alley, brand promotion is more important. Which channels does your company mainly promote?
[Liu Lixin]: The brand is already an important symbol of the commodity economy era. At present, most industries and enterprises attach great importance to the shaping and promotion of brands. Huahe Group's brand promotion has taken an integrated communication route.
In the traditional promotion channels, Huahe adopted a combination of national centralized advertising and regional market placement, and also integrated more current means of communication, including CCTV prime time advertising.
Huahe Group also attaches great importance to the promotion and dissemination of online brands. Through various forms, a combination of mass communication and precise promotion has been adopted for various types of online media.
[Reporter]: In the face of fierce competition, the difference between a successful brand and a low-cost imitator is that it can provide more and more inspiring things to customers. Can you talk about innovation and service? the opinion of?
[Liu Lixin]: Every company has its own advantages and disadvantages, and each brand has its own unique brand value. But innovation is still a problem that all companies must face. To move forward, there is only constant innovation.
Huahe Group is a home furnishing company with a long history of development. It is also an evergreen tree and first-line brand in the Chinese home furnishing industry. The reason why it can develop to the present, and flourish and more robust, is because Huahe is firmly engaged in the development and implementation of innovative work.
Huahe Group advocates the working ideas of advancing with the times, and has always adhered to the principle of innovation in product design, channel expansion, marketing, and customer service. In terms of important product design, Huahe has cooperated with foreign cooperation designers and firms to grasp the latest trend of international product design and has been at the forefront of domestic counterparts. In terms of channel expansion, Huahe Group is based on the current economy. Status and market reality, deepen channel expansion and model innovation; in marketing, we actively learn and absorb the latest communication channels and means of communication; in terms of customer service, Huahe pursues excellence, keeps pace with the times, and designs in space. Active work on display, service etiquette, sales process design, sales network and tool construction.