The role of packaging design

The role of packaging design, in general, is to attract the attention of buyers, to convey product information, to stimulate the sale of products, specifically, a good package should have the following characteristics:

1. Packaging must protect and consider the quality of the packaging itself.

2. In terms of design, it is necessary to fully express the content of the goods and the nature of the goods in order to achieve the same packaging and the sameness of the goods, which gives people a consistent impression.

3. Mark the name of the trademark and the style of the registered trademark clearly. The shape should be easy to read, easy to identify, and easy to remember.

4. The appearance of the package must have a unique style, so that shoppers have a fresh look and feel.

5. When competing with similar products in the market, there is a relatively clear identification mark and a unique style.

6. Can stimulate the buyer's desire to buy.

7. To have the effect of display and display, coordinate the role of the product promotion plan.

8. The color processing should be coordinated with the quality, type, and weight of the product to achieve the effect of unity and reconciliation.

9. Can fully consider the conditions of transportation and storage conditions.