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I. Prospects for the Development of China's Printing Industry Market in the 21st Century In the past two decades, China's printing industry has developed steadily and rapidly. After entering the 21st century, it faces the rapid growth of electronic media and the Internet, and the prospects for the development of printing media and printing industry. This is everyone. One issue of concern is also a topic of discussion in the international printing community.
From an international perspective, one viewpoint shared by the international printing community is that. In the era of rapid development of electronic media and the Internet in the 21st century, although the print media and printing technologies are facing the most serious and most important technological challenges since their invention, they still have bright prospects and a broad future. Although electronic media and the Internet have stronger timeliness and more personalized content, they can talk with customers and search information faster and more extensively. However, information materials prints have not lost their significance and fascinating charm. The demand for print will increase.
The first is that the development of print media is still far from reaching its limits. According to reports, the annual per capita consumption of printed materials in Germany is 450 marks, the United States is 600 marks, and Japan is 800 marks. The annual per capita consumption of printed materials is 56 dollars, and the consumption of print products in Western Europe and North America accounts for 70-80% of the world.
As the demand for printed materials increases with the population growth, the increase in disposable income, the improvement of living standards, the improvement of education, and the progress of society, the print market is far from the limit, and its absolute value will be related to electronic media. Demand grows together. The second is that packaging printing is an important pillar of the new needs of print media, and the function of packaged printing cannot be replaced by electronic media. The printed matter is not only books, magazines and newspapers, but also packaged prints, advertisements, samples, brochures, etc. Packaging has the function of protecting products, can display information, has attractive charm, and can improve the competitiveness of products. These functions cannot be replaced by electronic media. Third, the advantages of print media can be preserved for a long time, and reading at any time and place is more convenient than using a computer. Fourth, the technological progress of the printing media—digitalization of digital printing and printing processes, making the printing media at the core of the media in modern media, and the pillar of the media industry. The pre-production process of electronic media, Internet information sources and modern print media is basically the same. In fact, many sources of information for modern media and the Internet come from the print media and its database. However, electronic media and online information download cannot be separated from modern printing. Process. The further growth of the print media sector will be partially integrated with electronic media. Advances in printing technology and processes will increase the competitiveness of the printing industry in the process of moving towards the multimedia services industry.
The above point of view does not deny the advantages of the rapid development of electronic media and the Internet, but at the same time, as confirmed in Drupa exhibition materials: "The print media has numerous advantages and is unmatched and irreplaceable, so in the next century, printing The media still has a bright future."
China has a population of 1.25 billion. There are only 260 million young people in school. With the development of social, economic and cultural education, China's printing equipment and equipment industry will surely have a greater development in the 21st century. At present, China's per capita annual print consumption is only about 10 US dollars, only 1/20 of Germany, 1/30 of the United States, 1/40 of Japan, compared with the world's per capita print consumption of 56 US dollars, there is a big gap. Although the above data have some incomparable factors, its development potential is evident. With China's economic development, the improvement of people’s living standards, the level of cultural education, and social progress and development, China’s printing and equipment industry will surely have a greater development. (To be continued)
Reflections on China's Printing and Equipment Industry in the 21st Century (I)
In the past 20 years of reform and opening up, China's printing and equipment industry has developed rapidly. There have been revolutionary changes in technology. The printing industry bid farewell to lead and fire. Laser photocopying, electronic color separation and scanning, computer imposition, and remote transmission have been widely used. , Multi-color offset printing and other advanced technologies; printing process more diversified, printing capacity has increased substantially, quality has improved significantly, packaging and printing has become a new growth point and pillar of the printing industry; printing equipment and equipment technology and quality Significantly improved, varieties have increased substantially, middle and low-end products have been able to meet the needs of the domestic printing industry. Faced with the advent of the new century, the printing and equipment industry in China is facing new opportunities and challenges.