Palm will upgrade the traditional POS with only the card-swapping function to a smart POS that combines multiple payment functions and has platform capabilities such as card voucher marketing, membership management, and big data mining. The palm carp smart POS is positioned as a big data enterprise. In the future, it can do small and micro enterprise credit and consumer credit. Such companies are more favored by the capital market. In the cold winter of capital, on November 3, Zhangbei Intelligent pos won 100 million A+ round financing. This round of financing was led by Shanghai Fenghou Investment and Jinshajiang Venture Capital. "The pos machine hardware manufacturers can do it, there is no core technology, we are doing big data." On November 17, attended the "2015 Global Mobile Internet CEO Summit and the 6th China Mobile Application Developers Conference" VP Chen Tengfei said that after the Palm Intelligence classifies the data, it is classified into two types, one is called B-side data, and the other is called C-side data. The B-end data is based on the merchant, has the merchant attribute, can see the customer unit price, consumption level and category, frequency, privilege promotion and so on. The original mobile payment is the payment, and the most paid data is left behind. The Palm POS Smart POS adds privilege promotion and adds all the marketing activities of the store to the mobile payment link. What the C side sees is the consumer's spending power, preferences, and privileges. What Palm's Smart POS does is "Mobile Payment +". The first one is "+ e-coupon", which is affixed to the consumer's head and on the store's head for categorization; the second is "+order", the consumer's original order is through some platforms, such as group purchase Platform, go to the merchant. Now through the palm PIN smart POS, they can directly connect to the business; the third is "+ diversion", the palm PDA smart POS not only do payment, but also do marketing, can bring traffic to the store. At present, Palm Smart POS already has nearly 1,500 brands and tens of thousands of shop customers, such as Greenery Court, Subway, and I miss you, Grandma, Maojiawan, Cat Coffee, Peak. Chen Tengfei said that over the past year or so, some data generated by the palm of the hand can already see the prototype of big data. The Palm POS Smart POS can now make 40 million transactions a year, and the merchant's home palm smart products reach a deal with the customer. Palm Vision POS predicts that in the next three years, order data can be more than 200 million, and privileged data can be more than 30 billion. What Palmmaster Intelligence needs to do is use this data to help physical stores contact financial institutions or use this data to serve its consumers. Due to the lack of credit in China, the perfect credit system has not yet been established, and it is difficult for enterprises to obtain loans from financial institutions without collateral. This creates an extreme situation in which banks have money to lend because SMEs lack collateral; on the other hand, SMEs are in urgent need of feeding, but they have no way to borrow. In the future, Palm Smart POS will solve the problem of difficulty in borrowing by SMEs through big data credit. “The Palm POS Smart POS is firstly a financial enterprise for the B-end. Our data has the attributes of the business and can see the flow of the business. For example, it is a restaurant, how is it in the catering service industry in the palm of the hand? It has How many members, customers? We are very clear. Based on these data, we can make a comprehensive evaluation of the business, and then connect with third-party financial institutions to provide loans for them." In Chen Tengfei's view, it is difficult for the average company to objectively The enterprise makes a credit evaluation. The palm POS smart POS uses the store's store data to make an objective evaluation to help them find a more suitable source of funds. The second is the C-side big data financial application scenario. "For example, if it is white, is it only Jingdong and Tmall that can provide such services to their users." Chen Tengfei pointed out that there are no white bars in physical stores, at most, credit card and installment payment. The Palm POS Smart POS has the store member attribute, which masters the member's trading situation and loyalty. Based on these, it can help the merchant to analyze the consumer's spending power and repayment ability, and provide the installer with the installment loan. Stainless Steel Barrels,Stainless Steel Drums,Ss Barrel Jiangmen Junerte Stainless Steel Kitchenware Co.,Ltd , https://www.jetkitchenwarejm.com