Is it best to pay for children? A share of 27 "children" companies make a big profit of 7 billion

June 1st is International Children's Day. Every such holiday is the best time for business marketing. From food, toys, education to books, “spending money for children” is an investment that many parents have no hesitation. Among the A-share listed companies, there are also a number of "children" companies that earn "children's money." According to statistics, among the 3,521 A-share listed companies, 27 companies have “children”, accounting for 0.77% of A-share listed companies. Among the 27 companies, only three companies listed in Beinmei, Qunxing Toys and *ST Friendly suffered losses, and the rest were profitable. In 2017, the total profit reached 7.276 billion yuan.

The three listed companies that produce toys, the two days are not much better.

According to the data system, No. 4 of Qiyang Road found that among the 3,521 A-share listed companies, there are 27 listed companies whose business scope covers “children”, accounting for 0.77%.

Play is the child's nature, and the toy becomes the company's cash cow. Among the above 27 listed companies, Gaole Co., Qunxing Toys and Xinghui Entertainment are registered in Guangdong. The main products are “toys”.

The three listed companies that specialize in children's toys have a history of more than ten years and can be described as the old "toy enterprise". On the "children's money", the three toy companies also have their own merits.

According to public information, Gaole is a leading toy industry in the research, development, production and sales of electronic electric plastic toys. It is the largest electric train, wire-controlled simulation aircraft, magnetic learning tablet and robot toy export enterprise in China. The main products are all kinds of toys and children's products.

The 2017 annual report disclosed by Gaole shares on April 27 showed that the company's revenue for the previous year was 661 million yuan, a year-on-year increase of 63.85%; the company achieved a net profit of 55.089 million yuan, an increase of 29.48%. During the reporting period, despite the increase in labor, raw materials and manufacturing costs of the toy industry, the competition in domestic and foreign markets was extremely fierce. The company's toys and related businesses achieved sales revenue of 598 million yuan, accounting for 99.26% of operating income, up 49.29% year-on-year. .

Qunxing Toys is one of the largest self-owned brand electronic electric toy companies in China. The company's main business is the R&D, design, production and sales of electronic electric toys. The company's 2017 annual report shows that the main composition of electric vehicles accounted for 44.61%; baby carriages accounted for 25.26%; baby toys accounted for 19.81%.

The adjustment of the national second-child policy and the upgrading of household consumption have brought more opportunities to the toy industry. The annual report shows that the company is optimistic about the market opportunities for the baby toy market brought about by the national second-child policy adjustment and household consumption upgrade. After repeated research and demonstration, it is finally determined that the business upgrade and transformation will continue to focus on the toy industry.

However, the net profit of Qunxing Toys in 2016 was 128 million yuan, down 29.81% year-on-year; in 2017, it was a loss of 21,412,800 yuan.

The data shows that Xinghui Entertainment is one of the most authorized companies in the domestic car model enterprises, and a leading enterprise in the domestic car model industry. It has obtained brand authorization for car model production of many world famous automobile brands such as BMW, Mercedes-Benz, Audi and Lamborghini. Products are exported to the United States, Europe, Hong Kong and Taiwan, Southeast Asia, South Africa, Spain, Brazil and other countries and regions. According to the company's latest annual report, games and car models accounted for 50.02% and 16.62% of the company's total revenue, respectively.

However, the performance of Xinghui Entertainment last year was not good. The company achieved a net profit of 230 million yuan last year, down 49.78% year-on-year. The net profit of the first quarter of this year was 28,940,800 yuan, down 75.4%.

27 companies have a total profit of 7.276 billion

In addition to Qunxing Toys and Beinmei, among the 27 companies, *ST friendly also suffered losses in 2017.

On April 24 this year, the Friendship Group disclosed its annual report. In 2017, it achieved revenue of 5.879 billion yuan, down 3.8% year-on-year; net profit was 486 million yuan, a loss of nearly 400 million yuan in the same period last year. Due to losses for two consecutive years, the company's stock will be suspended for one day on April 25, and the delisting risk warning will be implemented on April 26.

*ST friendly was once brilliant. According to the company profile, as one of the top 100 Chinese commercial enterprise groups and a member of the China Business Joint-stock Enterprise Economic Association, it is the first large-scale joint-stock commercial retail enterprise in Xinjiang, integrating commercial, hotel catering, entertainment and tourism. Integrated, diversified, cross-regional and cross-industry group companies with integrated e-commerce, biotechnology, urban construction, real estate, and refueling services, 30 key support development enterprises and 30 growth enterprise groups in Xinjiang one. The company has a friendly shopping mall, Tianshan Department Store, Friendship Hotel, Meimei Friendship Department Branch, Dushanzi Jinsheng Fashion Department Branch, Friendship Supermarket, Friendship and Branch. Holding friendly Litong Logistics Co., Ltd., Urumqi Wanjia Thermal Power Co., Ltd., Xinjiang Friendship Group Korla Tianbai Trading Co., Ltd., Xinjiang Friendship Group Huajun Real Estate Development Co., Ltd., Friendly Advertising Co., Ltd., Tiansheng Electronics Co., Ltd. and other companies.

On February 6, 2018, Bangbao Puzzle issued an announcement stating that the company had an emergency suspension of trading on the opening day due to major events. The announcement stated that after demonstration and negotiation with relevant parties, it was determined that the major event constituted a major asset restructuring, and the company's stock continued to be suspended from February 6, 2018. On March 9, Bangbao Puzzle announced that the major asset restructuring will continue to be suspended. On March 5, Qunxing Toys announced the announcement of the suspension of the suspension. Qunxing toys have been suspended for more than four months since September 20, 2017.

At present, there are 7 companies with A-shares as their main business. In addition to the delayed release of 2017 annual report, according to other financial reports, there are three companies whose net profit declines in 2017. Among them, Qunxing toys are the worst. Net profit was negative at 21 million, down 267.76% year-on-year.

Domestic toy companies are mostly small and scattered, and it is difficult for giant companies. Among the seven listed companies, the largest is Oufei Entertainment, with a total market capitalization of 16.2 billion yuan and the other six average market capitalization of about 4 billion.

Some analysts have pointed out that domestic quality testing and intellectual property protection have been done relatively poorly. At present, the brand value of toy companies is difficult to reflect. "The market finally turned into vicious competition, playing price wars, low added value, and even bad money to drive out good money."

As far as the status quo of the Chinese toy industry is concerned, independent branding is a very difficult task. Long-term OEM work abroad, no brand, it is impossible to play their own influence in animation and education. In recent years, major domestic toy listed companies are actively transforming other industries, Aofei Entertainment has turned to pan-entertainment, Converse culture has entered film and mobile games, and Gaole shares layout mobile games and artificial intelligence.

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