Nowadays, the export of domestic bamboo flooring has been frustrated, and bamboo flooring companies have turned their eyes to the domestic market. However, the sales of bamboo flooring in the country is still stagnant, accounting for only 10% of the wood flooring market, and sales are sluggish. In the face of fierce competition, if we want to win the favor of consumers, where is the turning point of the market for mature bamboo flooring in China? Market turning point: exposure of highly polluting flooring products, forcing consumers to change their choices Such a trend of consumption, green and environmentally friendly bamboo flooring products will be increasingly favored by consumers. Throughout the entire floor market, bamboo flooring uses natural raw bamboo as the material, green environmental protection is undoubted, and the release of formaldehyde is very low. Recently, a new high-end bamboo flooring brand in the Shenzhen flooring market, Kang Maisen, focused on the high-end market with high-density bamboo products, and changed the concept of bamboo flooring in the past. According to the field, this bamboo flooring brand's products are very environmentally friendly and environmentally friendly. Coatings and paints are imported from abroad with high-performance environmentally friendly products. Its formaldehyde emission is less than 0.35g/ml, which will not affect the health of the human body and will not pose a health hazard to children. The high-quality environmentally-friendly bamboo flooring market started, and the market consumption trend was docked, which indicates that the inflection point of the Chinese bamboo flooring market is coming soon. Product turning point: high-density heavy bamboo products appear, changing the disadvantage of bamboo flooring In the past, bamboo flooring has poor performance and poor applicability. In the northern heating room, the product is prone to cracking and deformation, so it has been relatively small in the domestic market, out of the market segment. However, with the appearance of heavy bamboo flooring, the technology and performance of all aspects of bamboo flooring products have been improved. The products are more stable, durable and applicable, so that they can surpass ordinary bamboo flooring, thus changing the disadvantaged position of bamboo flooring, making heavy bamboo The performance of the floor has been comparable to that of solid wood flooring, even beyond solid wood flooring. Compared with ordinary bamboo flooring, high-density heavy bamboo has obvious superiority. It uses renewable resources bamboo as raw material instead of traditional production method using wood as raw material. The utilization rate of bamboo is over 90%, which is the utilization rate of raw materials in traditional production methods. More than 2 times, it is sustainable production and effectively protects the environment. The product has a density of up to 1200kg/m3, which is more than 1.6 times that of ordinary bamboo and wood flooring. It has high hardness, high strength and high impact toughness. Therefore, it has the characteristics of high density, high strength, impact resistance and wear resistance. The product has the advantages of water absorption resistance, no deformation, etc. It is determined that the 24 hour water absorption thickness expansion ratio is only 0.4%, which is far superior to the European standard of ≤2.0%. The free formaldehyde emission of this product is below 0.4mg/L, which has reached the European and American green standard requirements, and is a veritable green environmental protection product. In addition, the superior technical cooperation of brand enterprises has also promoted the development and progress of the entire bamboo flooring industry. For example, Kangmaisen high-density bamboo flooring is a product jointly developed by professional institutions and researchers in Malaysia and China. Taking advantage of the high density of bamboo, the bamboo is characterized by heat insulation, moisture resistance, sound insulation and corrosion resistance, and is refined into a high-end technology with fire prevention, insect prevention and waterproofing, thereby raising the application of bamboo flooring in China to a higher level and creating a high density. Heavy bamboo flooring. With the continuous innovation of these new technologies, the performance of high-density heavy bamboo products has been promoted, which has further promoted the development of the entire bamboo flooring market. Brand turning point: high-margin brand operation begins, the market begins branding operation In order to change the status of bamboo flooring in the market, it is necessary to change the gross profit structure of the category. Since bamboo flooring is an export product in the past, most companies are accustomed to using low-margin methods to speculate on the market, which is difficult to attract market and channel attention and cannot attract. The market enthusiasm of channels and capital will not promote the development of the entire Chinese bamboo flooring market. In order to change the status quo of the industry, bamboo flooring enterprises must adopt high-margin hype and do a good job to present the taste of bamboo flooring and the feeling of life. The gross profit margin of the general industry is generally above 40%, the gross profit of the wood flooring industry is more than 30%, and the gross profit margin of domestic bamboo flooring is only 20%. When the enterprise enters the market, there is basically no money to be used for the production of cards, according to the general logistics costs. 5-8%, the cost of marketing is 8-10%, the sales expenses and dealers' year-end profit is 15-20%. Enterprises basically lose money when they promote, and it is difficult to guide consumption without promoting the market, so bamboo flooring The market has been in a low-end situation, and after adopting high gross profit, the bamboo flooring market is likely to change the embarrassing situation of this branded operation. Only by changing the existing business model and profit structure, adapting to the market-oriented competitive environment, carrying out brand-based operations, and adopting high-margin operation methods, the market can develop better and better. If you can't specialize in business ideas and ideas, then it will be difficult for companies to complete brand transformation and promote market development and progress. Then the turning point of the market is hard to come by. Cultural turning point: paying close attention to the trend of social development and promoting the market transformation of the flooring industry 1. Low-carbon social trends bring popular foundation to bamboo flooring At the Copenhagen Climate Conference in Copenhagen in December 2008, a global agreement was reached to address climate change, including measures to reduce forest degradation. In December 2009, China's Copenhagen Climate Conference in Denmark promised that by 2020 China's emission reduction target, carbon dioxide emissions per unit of GDP will fall by 40% to 45% compared with 2005. The 21st century is a century of environmental protection and low carbon. Environmentally friendly low-carbon consumption has become a trend of consumption that affects the future. From pollution control to thrifty energy, the world is moving towards green health, and the consumption trend has become rational from luxury. Under the low-carbon environmental protection-driven home life proposition, the demand and spread of wood has become a life that is not integrated with the future trend. Consumers are also abandoning the consumption of waste wood, and began to choose green renewable resources to Practice social responsibility. This is green, environmentally friendly and healthy for bamboo flooring with renewable resources, which is in line with the trend of the times. For the domestic bamboo flooring, the advantage of the market prospect is a good opportunity to change the development of the situation. 2. The awakening of oriental culture brings a cultural foundation to bamboo flooring China is the ancient civilization of the world, the birthplace of bamboo culture. Just as the famous British scholar Joseph Needham studied in the history of Chinese science, East Asian civilization is a "bamboo civilization"! Since ancient times, China's bamboo culture has been developed in the inheritance, and The origins have been passed down to this day. In recent years, the state has paid more attention to traditional culture and has increased the promotion and promotion of traditional culture. The influence of oriental culture in the world has also gradually increased. As a noble representative of the bamboo culture, it has aroused widespread concern, and the literati has become more and more popular. Under the call of the low-carbon environmental protection era, bamboo flooring is a product combining nature and culture, and the media has begun to pay attention to the guiding role of the bamboo flooring market. The cultural consciousness of the Chinese has become stronger, the national culture has increased its importance, and the cultural awakening has driven the Chinese market to re-examine the bamboo flooring. China's bamboo resources area and output rank first in the world; about 90% of the world's bamboos with the highest performance and the highest utilization value are distributed in China. There are many small enterprises in the domestic bamboo flooring industry, and most of them have not yet formed a mature brand system. This is an excellent opportunity for bamboo flooring enterprises with considerable product, capital and resource strength to strengthen their brands. In addition, the market turning point of bamboo flooring has arrived, which will definitely promote the breakthrough of China's bamboo flooring market and bring about rapid development. The chainsaw is a hand-held wood cutting machine which is powered by gasoline engine and cutting parts. In forestry production, it is widely used in logging, shooting, lumber and other operations. 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