I have a friend, Lao Li, who runs a printing company. In fact, the business is okay. Although he can not achieve leapfrog development, he has established a firm foothold in the market for many years of operation. Buy equipment only when you are young. You must buy equipment before you can do any work. For example, he invested in laminating equipment a few years ago because he used the same printing machine as other competitors, but because of the laminating business, he got a lot of good high-end printed products. Stand out in the market. The fashionable flu and advanced sense of lipstick perfect women's makeup greatly highlight women's personality Lipstick,Vintage Lipstick,Private Label Lipstick,Waterproof Lip Stick Suzhou Yimeijia368 Biological Technology Co.,Ltd. , https://www.ymjbeauty.com
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How to realize short-run printing by erasing the digital fog
From 2013 to the present, Lao Li basically did not invest in new equipment. Some colleagues did a good job in book printing. Suddenly, they invested in packaging equipment and switched to packaging. Some colleagues also consulted digital investment investment solutions everywhere, whether it is network printing or cloud Printing, anyway, ready to swim in the ocean of numbers. I asked Lao Li not to worry about missing business opportunities? Lao Li humorously replied: "Do not worry, let the bullet fly for a while."
In fact, Lao Li has been paying attention to industry trends for the past two years, and has also studied the business models of many upstarts in many industries. But in his view, the current market trend is unclear, such as on-demand publishing, small batch packaging and other markets are still in the unclear cultivation period, so he said that it is better to hold the money first, and then vote again.
Recently, Lao Li and I phoned that we intend to learn about the semi-automated post-press equipment, such as the hardcover book case machine. Unlike other people who buy machines to come up with high-efficiency, ultra-high-speed equipment, Lao Li limited to semi-automatic, suitable for short-run post-press processing. After listening to his introduction, I said directly: "You are going to the rhythm of digital printing!" Lao Li quickly interrupted me: "It is not digital printing, it is a short version."
Lao Li believed that he was running a "small and beautiful" printing enterprise, but naturally he could not do those "aircraft carrier" -level printing companies. What combination edition and cloud printing made him a cloud cover. Lao Li said: "Later, I figured it out. I will analyze the problems I encountered regardless of how the market has changed." Now he receives customer orders, and the number of jobs with fewer than 2,000 copies is increasing. , Customers do n’t care whether you are digital printing or traditional printing, give you 500 jobs, do you do it? Just earn a startup fee? "So I'm sure, I will do all the short work, no matter how many copies you want, I will give you high-quality completion. Whatever the digital printing is, it is the short version."
Lao Li's equipment layout has not been completely completed. It is impossible to judge whether the market has been grasped correctly. However, the analysis of Lao Li gave me a revelation. You said that our industry discusses how digital printing can eliminate traditional printing every day. Do those of our customers know? Or they do n’t care at all. The customer will only ask: "Can tomorrow's 50 books be delivered on time?"
So, whether you are using low-cost short-run printing through combination printing through ultra-high-efficiency software processes, or printing with one button with the most advanced digital printing machine, or any other method, short-run printing is indisputable Fact. To wipe out the fog of digitalization, let's just talk about how to achieve the short version, is it better to see the essence through the phenomenon?