Ever since the Bosideng Group, which is known as the "feather carrier", has been paying the price of "Yu-fei" and "Shuangyu" in 2006, it has been waiting to see. In 2011, Bosideng, an outdoor brand, once again helped Shangyu and Shuangyu to launch and launch a new brand strategy, pushing the traditional brand names back to the top. Due to Bosideng's brand has always been the hot competition for businesses around the industry, the industry has been moving, dealers have also explored the situation, come to negotiate. "Double Yu" is China's first down jacket brand, but also China's first Everest women athletes Pando to wear the brand. "Shuangyu" was born in early 1975 at the time the Shanghai Down Garment Factory, the factory made at home was the first professional down jacket. "Shangyu" brand is our country Antarctic expedition team developed and manufactured the first Antarctic service, and for many years as China's Antarctic expedition team dedicated down jacket. In 1988, Shangyu brand and Shanghai Textile Science Research designed a new generation of 88 Antarctic service. The Antarctic expedition team in the East China Sea in Zhongshan Station (average annual temperature of 35-40 degrees below zero) can be fully adapted to the cold to use. "After a few years of sorting out and reorganization, in 2011, the Group formally put Shangyu and Shuangyu in a unified management system, from brand planning to team promotion, from product development to procurement and production. 'Shangyu' and 'Shuangyu' brands provide a full range of management and support. "Shanghai Bosideng Casual Clothing Co., Ltd. Liliping general manager, said. Faced with such a grim and unpredictable market, many down jacket brands have adjusted the preparation for the rhythm. As a down jacket Empire - Bosideng Group under the "feather" and "double feather", it is even more precautionary measures, prepared in advance. Down industry known as the "90 days to determine the outcome," saying, but "feather", "double feather" continue to extend the decisive battle schedule. From Shanghai Bosideng casual wear company released a new brand strategy point of view, the "feather" positioned in the new school to send down jacket, advocating "pan-fashion" concept, "Let fashion fit the public, let the public to enjoy the fashion." In order to avoid the homogenization of competition, "Shuangyu" is playing for many years for Europe and the United States upscale outdoor professional OEM OEM experience and strong technical strength, the main functional and professional. "Double Yu" mountaineering clothes using the world's leading Gore-Tex fabrics, in the style to become more casual, comfortable and stylish, both in sports wear, but also to adapt to casual comfort and casual. The industry believes that, compared with similar international brands, the same material, the same technology, the same production workshop, improved and optimized "double feather" casual Jackets, the price is only equivalent to one of five to eight, so that This "aristocratic down jacket," the popularity of a reality. Mianyang Crossing Cross-Border E-Commerce Co., Ltd. , https://www.wycypets.com
