There are more than 50,000 furniture companies in China. It is conservatively estimated that 10,000 companies own brands, and most companies have more than 2-3 series of brands. According to the practice, enterprises must add one series of brands for an average of two years. How many? How much do consumers know? The so-called brand is just the industry's self-speaking. According to incomplete statistics, the average age of Chinese furniture brands is no more than 5 years old, almost all of them are young, this is not alarmist. Who is actually murdering the Chinese furniture brand? The editor of the Pearl River Delta Furniture newspaper, the director of the China Brand Planning Alliance Furniture Committee, and the senior brand planner of the furniture industry, Mr. Cao Hongfu, made an in-depth analysis of this phenomenon and hoped that the Chinese furniture industry would have Enlightenment, and invite more industry people to discuss. Usually people just talk about the brand, they will always blur out world brands such as Coca-Cola, Nike, McDonald's, etc. These brands have been in business for more than 100 years, and everyone thinks this is the result of operating the brand. This is indeed true, but it cannot be ignored: Nestlé, Coca-Cola and other brands and market environments are completely different from our current market environment. They used to grow up in a relatively moderate environment, and our National brands have been loyal since the birth. In recent years, there have been some large-scale brand companies operating in shocks and fluctuations, which shows that the real development of the brand is indeed facing more threats. The age of domestic corporate brands is generally not long, especially the awareness of the brand awareness of furniture companies, the foundation is not stable, and the birth of a huge pressure from foreign giants, there is a danger of failure. However, the channel brands of the Chinese furniture industry are growing at the fastest speed, and they are increasingly affecting our lives. Sales terminals such as B&Q, IKEA and Red Star Macalline are also gradually affecting our lives. Consumers say that the furniture I sell in a certain mall, it is almost difficult to say clearly what brand of furniture to buy. The branding of furniture industry and so on is even more difficult to say, so who is murdering Chinese furniture brands? If we analyze from the periphery, the Chinese furniture industry is really "crisis" and "killer" is everywhere. There are many external factors in answering Chinese thinking. 1 channel brand is disorderly expansion, product brand can only become a wedding dress; 2 dealer Seeing forgiveness, lack of mastery spirit, many brand images are not in place, services can not keep up, so that product brands die in the middle; 3 professional managers are profitable, unscrupulous, lack of brand operation scientific system, leading to many brands become premature children; The swords and swords, the snow in front of each door, lack of unity and cooperation, leading to the industry level can not be upgraded, the market is difficult to regulate, smashing many brands of life; also, such as the bad market environment, lack of industry talent, national standards are not clear ... but few people To reflect on self, is there no responsibility in our industry? Our entrepreneurs have no responsibility? I am the biggest murderer Usually we have a problem, always like to blame others, always think it is someone else's problem. I think that the reason why the furniture industry has come to today is a necessity, not an accident. On the one hand, Chinese furniture companies lack brand awareness, rely heavily on ideas, export relies on OEM, and domestic sales rely on terminal stores. This single channel approach promotes the rapid growth of terminal stores. From a long-term perspective, it is depriving brand companies of their speeches in the market. On the other hand, the brand management of furniture enterprises is weak, the brand health care ability is not strong, and the long-term speculation, arrogance, and greed have caused vicious incidents like Sanlu in quality management. It is the frequent exposure of "formaldehyde door", which seriously damages the image of furniture brand, which leads to the early death of many furniture brands. Four forms of suicide I don't know if the above incidents have any inspiration for everyone. If our furniture industry can be as persistent and responsible as Tianmei Furniture, without compromise or dependence, perhaps the "formaldehyde door" will not appear so frequently, maybe the furniture channel will not let the company do this. Well, perhaps consumers’ trust in the brand will increase, perhaps... So how should the furniture industry develop? Based on his many years of brand consulting experience, the author has contacted many furniture companies and discussed with other industries to find “the four major forms of suicide in the furniture industry†to stimulate readers and the industry. Form 1: Want to make money, don't want to spend money This is a common problem in the furniture industry. Few companies pay attention to the public welfare undertakings and social responsibilities. In order to make money, some enterprises use unscrupulous means to squeeze the profits of upstream suppliers, suppress downstream dealers, and even promise not to honor them; some enterprises are small and well-off, lacking sense of urgency. Some companies cut corners and deceive consumers. This is the main reason why many "formaldehyde doors" do not respond, because it violates the most basic moral bottom line for doing business. Only by firmly approving its own products, can we have the determination to sue the Industry and Commerce Bureau after thinking about the industry, and Tianmei Furniture’s public commitment to the society “such as the excessive compensation of 200,000 yuan for consumers exceeding the standard of formaldehyde†reflects the enterprise’s A kind of courage and social responsibility, we must carry forward and persist in the face of corporate responsibility. Responsible, this is also the spirit that enterprises need to carry forward in their business. Form 2: Look at yesterday, don't want tomorrow The price war on furniture has never subsided, and it is in full swing. It can't be opened. The price of a wooden bed can be seen from 1280-1080-980-880-660-380. How do you feel as a company? Is this not suicide? Is the price of the furniture a lubricant for the market, and I did not expect to be used as a life-saving grass by some companies. Price war is the next strategy for the survival of enterprises. This year, May 1st is a very good photo. Many merchants once hit a 40% discount, but the sales performance has not improved. In fact, as furniture in the durable goods industry, price is not the main factor affecting consumption. According to the survey, 60% of consumers believe that quality is the most important, 20% of consumers think that style is the most important, and 15% think that after-sales Service is the most important, only 5% of consumers think that price is the most important. Furniture companies often make jobs that are not conducive to brand development for short-term share. The price war not only reduces the brand grade but also hurts the company's profits, and overdraws the market ahead of time, which makes the company fall into a vicious circle of the market, so that the brand can not get good soil and sufficient nutrients, and the life is not too long! Form 3: Love to fight fire, do not want to fire Many enterprises in the furniture industry have low levels, small patterns, shallow boundaries, and some have no way to communicate. Some enterprises do not know what a marketing strategy is. Many companies like the old cow pulling the car, only know how to work hard, but do not know to look up the road to find resources, planning, preparation, many companies are rushed to get on the train first, then buy tickets, found the wrong, and then turned around. In the process of serving the enterprise, there are no shortages of temporary entanglements. The dealers have come to the door to find the design company to engage in image packaging; the advertisements have to be drafted before they start looking for people to design the picture. What the fire brigade does, most people replied that it is fire fighting. In fact, it is fireproof. If it is fire fighting, no matter the size, there will always be losses! The company lacks systematic planning and is temporarily making a head. Some companies are planning, how much is this year to sell? How many scales are they achieved? When are they listed? What industry benchmarks? In fact, this seemingly correct strategy, but the scientific basis and implementation details that are ignored, are often just on paper. As everyone knows, to achieve the above goals, environment, opportunity, manpower, strategy and other factors are very important. If your product is good, miss the sales opportunity, make a wrong sales target, or use the wrong sales method, can your strategy be realized? So I think that enterprises should have a fire prevention awareness, systematic planning for market situation, industry dynamics, manpower deployment, etc., and implementation according to plan, is the basis of business operations. Form 4: Love yourself, don't love others The reason why many companies are unsuccessful is that they don’t know where their own business problems are. They always feel good about themselves, lack of crisis awareness, have little knowledge of brand planning, are unfavourable to control sales channels, and blindly introduce professional managers. It is impossible to provide the professional manager with the soil for survival, and to set up obstacles everywhere, it is really harming others. In addition, the professional managers in the furniture industry lack professionalism and professionalism. They always think that they want to be. I want to think about what I want from the end of the company, so it is difficult for companies to find suitable people, even if they find them. . Leading entrepreneurs do not believe in professional managers, professional managers are more lack of sense of belonging, making the furniture industry into a "lack of talent" dilemma. Why are some people suffering and some people happy? Because many people are filled with hatred in their hearts. Many people think that this society is unfair to him. They always feel that they are victims of society. Without a grateful attitude, they cannot find the motivation to work. In fact, each of us should thank this industry. It is this industry that has given us money and experience, and we also thank our partners for supporting their growth with their hard work and dedication. The success of a company begins with changing one's own care for others, from corporate legal person to industry representative, from single competition to cooperation and win-win, from focusing on production and sales to focusing on technology and brand, from price competition to value competition; The promotion of advertising and promotion to brand management can only lead to the brand's road. Nowadays, although many brand manufacturers are not hesitating to invest heavily in the promotion of brand image and build the personality and style of the brand, the influence of the brand has become weaker and weaker in the minds of consumers. In today's market environment, there are more and more unstable factors in brand building, and brand development is increasingly threatened by various external environments. Many companies are unknowingly or have different forms in this or that, but they do not know that these blind measures are forming an invisible blade that smashes the young lives of many brands. All results must have their causes. Please remember that "I am the root of everything". In the face of the current brand dilemma of the Chinese furniture industry, the killers should reflect on how to innovate from the perspective of industry growth to enhance the company's continued profitability. The foundation, creating a century-old brand of the industry, is the fundamental way for the furniture industry to be benign. Outdoor sunshade umbrella is a common outdoor product used to block sunlight and rain, providing people with a comfortable outdoor resting environment. According to different functions and materials, outdoor sunshades can be divided into various types, which will be classified and introduced below. Sunshade,Beach Umbrella,Garden Sunshade,Sandy Shade Foshan Shengshi Zhihui Technology Co., Ltd. , https://www.zhhotelfurniture.com
Therefore, as an entrepreneur, we must find out what it is for making money. I remember that in the speech of Yi Fajiu’s teacher, there is such a saying that “entrepreneurs must understand money, money, and life, why not bring it to death? "So the company will not only make money, but also how to spend money. For example, employee benefits, dealer support, advertising promotion, public welfare activities, etc. are all added to the brand, but there are several scientific and standardized furniture industries. Brand system?
Umbrella: Mainly used to block sunlight, prevent ultraviolet radiation, and protect people's skin from harm. Umbrellas are generally made of materials with anti ultraviolet coatings, which can effectively block the penetration of ultraviolet rays.
1. Classified by material
1. Polyester umbrella cloth: Polyester is a synthetic fiber material with good waterproof performance and durability. Polyester umbrella fabric is often used for umbrella protection and is suitable for various outdoor environments.
2. Nylon umbrella cloth: Nylon is a synthetic fiber material that is lightweight, wear-resistant, and waterproof. Nylon umbrella cloth is often used for rain and wind umbrellas, and is suitable for outdoor sports and travel.
3. UV resistant coating: Some outdoor sunshades use special UV resistant coatings, which can effectively block the penetration of ultraviolet rays and protect people's skin from harm.
2. Sort by size
1. Small umbrella: The diameter of the umbrella surface is generally below 60 centimeters, suitable for single person use or small spaces.
2. Medium Umbrella: The diameter of the umbrella surface is between 60 centimeters and 80 centimeters, suitable for 2-3 people to use.
3. Large Umbrella: Umbrella with a diameter of over 80 centimeters, suitable for use by multiple people or in larger spaces.