The 12th executive director of the Hong Kong Association of Friendship will soon be appointed to continue to write furniture legends for 20 years.

On February 17, 2011 (the first lunar month of the lunar calendar), at 6:30 pm on Thursday, the Hong Kong Convention and Exhibition Centre in Wanchai, Hong Kong held the "12th Executive Council Inauguration Ceremony". On this happy occasion, the banquet brought together more than 100 entrepreneurs from Hong Kong's furniture industry, well-known domestic merchants, heads of government departments and members of parliament, celebrities from all walks of life, representatives of community organizations and mainstream media gathered together for a grand ceremony.


20 years of spring and autumn continue to write a new chapter

In the booming Chinese furniture industry, there is an organization that is praised by the industry - Hong Kong Furniture Association! In 2010, the 20th anniversary of the establishment of the Hong Kong Furniture Association. The association has elite enterprises and excellent Hong Kong furniture brands. It has been well received and welcomed by consumers in major cities across the country. We have witnessed and promoted the vigorous development of China's modern furniture industry.

Mr. Zhang Chengfeng, Chairman of the Hong Kong Furniture Association, believes that the 20 years that the Hong Kong Furniture Association has gone through are the 20 years of hard work and hard work; it is the 20 years of hard work and development; it is the innovation and improvement of the ideal. year. We united and forged ahead, forging the monument of "Hong Kong brand" and achieving the brilliance of "Hong Kong furniture"!

The 20-year growth of the Hong Kong Furniture Association has evolved from a small group of gatherings to a mature, industry-influenced, normative organization; after 20 years of development, the Hong Kong furniture industry has gone from tradition. The stage of product production in small-scale production enters a stage of brand development that is linked to the global economy and closely related to the improvement of people's living standards. The "Hong Kong brand" is reaching out to the world market and is recognized by the market. Hong Kong furniture companies are organizing more activities to adapt to the development of the industry with more firm beliefs, more pragmatic and effective strategies, and jointly creating a "Hong Kong brand" market and creating a better "Hong Kong furniture" world!

At present, the world economy is experiencing a profound change, and China's economic development model will also undergo a deeper change. Therefore, the furniture industry is also facing a new turning point, facing new opportunities and challenges! "Hong Kong brand" needs to work together to create, "Hong Kong Association" needs to be closely united! Let us continue to write a new chapter of "Hong Kong Furniture" with new achievements!

The 12th executive director of the Hong Kong Furniture Association will be appointed

Biennial, democratic voting, this is the democratic mechanism that the Hong Kong Furniture Association has been operating for 20 years. On December 7, 2011, 140 members solemnly voted with admiration and trust, and 19 furniture entrepreneurs entered the decision-making level of the Standing Council. They have a long-term commitment to industry responsibility, brand glory and teamwork.

Sincere unity and sincere cooperation! For the sake of ideals, the Hong Kong furniture elites have come together; the power of convergence does not care about the gains and losses of the association. In the glorious course of 20 years, the Standing Council, as the decision-making level of the association, has changed the future innovation of the association, contributed to the development of the industry, and added lustre to the Hong Kong brand! Sticking to conviction, honor and disgrace, it is the combination of Hong Kong brands that has crossed from a small group of gatherings to a mature, industry-influenced, normative operation.

This year is the first year of the national 12th Five-Year Plan. With the advancement of urbanization and industrialization in various places, people's living standards will be greatly improved, and their spending power will be greatly improved. All kinds of comprehensive favorable factors will further promote the rapid release of residents' purchasing power. This will bring better historical opportunities and greater market development space for the furniture industry.

In order to help members fully grasp the historical opportunities and truly achieve substantial sales growth, the new Standing Council will lead everyone to integrate industry resources and bring into their special advantages: with strong cohesiveness, mobility, and affinity, we will lead everyone to work together to innovate: let Hong Kong furniture brands are more developed and deeply rooted in the hearts of the people! Make people's home life better!

The new executive directors all said that they will give full play to their role as models and actively display more actions: use the status and influence of the industry to create a more harmonious team and create a new "Yue" chapter for the development of Hong Kong's furniture!

Hong Kong brand dances the future

Since its establishment, the Hong Kong Association of Students has experienced the 20th Spring and Autumn Period. Since its establishment, it has become one of the most influential organizations in the Chinese furniture industry. In the past two years, the Hong Kong Furniture Association has forged a vibrant and energetic association with the strength of the international elite community and the strength of the elite brand.

1. The 20th anniversary of the association and the release of the new image

In March of this year, before the opening of famous artists, the Hong Kong Furniture Association organized a grand 20th anniversary celebration party. The party was warmly supported and sponsored by the executive directors, members and many merchants. It was also attended by various government officials, including Mr. Zhou Junming, Director of the Liaison Office, Minister Lin Wu, and Vice Mayor of Dongguan Deng Zhiguang. Mr. and other leaders. At this event, the association officially changed its name to the "Hong Kong Furniture Association" from the original "International Furniture and Decoration Industry (Hong Kong) Association" and launched a new image of the association to a new milestone. The ceremony reflects the strength and cohesiveness of the Hong Kong Association in the past 20 years and leads the trend of Chinese furniture.

2. Famous exhibitions lay the foundation for the sustainable development of the association

The cooperation between our association and the famous exhibition has reached the tenth year of this year. We have cooperated with us. The famous exhibition has grown from the initial 90,000 square meters and has now grown to an exhibition area of ​​260,000 square meters. This year, under the circumstance of unstable economic situation at home and abroad, the famous exhibitions still maintained a large influence. The Masters Exhibition is an important substantive activity base of the Association. This year, the Hong Kong Furniture Association and the Masters Exhibition have signed the next five-year cooperation agreement, which will ensure the coordinated development of the next five years.

3. “Hong Kong Brand Pavilion” successfully entered the west

In March 2009, the Hong Kong Furniture Association officially established the "Hong Kong Furniture Market Brand Alliance". In the past two years, manufacturers have joined forces to form a close market alliance to create a “Hong Kong Brand Pavilion” to further reflect and enhance the market value of Hong Kong brands. In 2009, Jimei Home in Beijing and Shanghai Jianlonglong established the “Hong Kong Pavilion”. This year, the brand alliance signed the "Hong Kong Pavilion" project in Chongqing Juxinmei Home Century City. Thanks to the enthusiastic response of the members, the registration area of ​​the Hong Kong brand pavilion exceeded the actual venue area by three times.

4. “Hong Kong Week” becomes the most influential industry event every year.

This year, Hong Kong Week has been in its sixth year. Using the off-season and the season, choosing key and influential shopping malls and jointly organizing Hong Kong Week has promoted cooperation between manufacturers and further enhanced the brand awareness of Hong Kong. In July of this year, in Chengdu, Fussen once again held the Hong Kong Week, and received strong support from all the Fussen resident companies and distributors. On the first day, it achieved sales of 80 million yuan. In October, Tianjin and Canada jointly hosted the Hong Kong Week, which was also warmly received and welcomed by consumers. The Hong Kong Week has become the most influential brand promotion and promotion activity in the domestic furniture industry.

5. Significantly enhance the ability to communicate with the government

In July this year, Chairman Zhang Chengfeng, on behalf of the Hong Kong Family Association, participated in a delegation of the Hong Kong government to visit Beijing. In recent years, the Hong Kong Association of Students has become increasingly close to the government agencies such as the Liaison Office, the Hong Kong Office of Guangdong and the Hong Kong Trade Development Council. The reputation of the Association has gradually increased and they have received increasing attention. In the frequent exchanges with the government, our association has shaped a good corporate image and enhanced communication with high-level governments, which will help the association to further enhance the industry's cohesiveness and represent the industry's status and peers' wishes to the government.

6. Vigorously integrate and promote Hong Kong brand resources

This year, the association pays more attention to the various promotion work of Hong Kong brands. After the Hong Kong furniture newspaper was changed to a magazine last year, it was supported by many brand companies. Hong Kong furniture magazine has become the industry magazine with the largest circulation and the most advertising effect in each industry. This year, the Hong Kong furniture website has also been fully upgraded. The daily traffic of the revised Hong Kong furniture website has increased by nearly 10,000 times, which has received the attention and praise of the peers.

7. Establish a new model of mutual benefit and win-win with universities

With the deepening adjustment and upgrading of our country's economic structure, the implementation of the new five-year plan, the implementation of the 12th Five-Year Plan, and the further advancement of urbanization, the furniture industry will usher in a larger market space and better. Historical opportunity. In order to seize opportunities and seek better development, the Chinese furniture industry needs more and better talents. To this end, in December this year, the association and the Zhongnan Forestry College in Changsha, Hunan, discussed various mutually beneficial and win-win cooperation models, including: Hong Kong Association of Associations, special recruitment fairs, "Hong Kong Brand Furniture Design Competition", and the construction of a college student practice base. Set up a design center, research and development base, and so on. In the future, we will cooperate with more universities and use associations as a bridge and platform to generate more high-quality human resources for member companies.

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