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The current cross-media content management system refers to technology integration that evolved from three different backgrounds. The document management system is developed for content-driven publications; the networked management system is designed for storing web sites; and the resource management system centralizes the management of non-textual media information resources (photos, charts, graphics, audio, and video). Continuous components.
At present, the specific media content management market has been well developed, product quality has improved, and it has begun to receive the expected results. The network content management system has already regarded printing as one of the truly supported media, but there are still many issues to be solved in cross-media publishing, such as the contextual connection under a certain control style, the expression or presentation of information in the media, and the system in content management. The process of creating creative applications without creating redundant, discrete versions of the same material.
In fact, the printing method can also produce personalized and customized content in an economic manner like the Internet. What is needed at present is not the printing equipment, but the system that can create, modify and generate these documents and the knowledge that the system can work properly and the best skills can be realized after the system is installed. At present, the success of web content management is only to generate a preview of a PDF file. WYSWYG cannot be provided yet, so that users can predict the final results.
In the 1970s, the newspaper system was at the forefront of other systems in the market. The new XML-based newspaper system developed for newspapers has ensured that even if an editor does not control layout, he can use a copy to apply a layout. The understanding of the needs of users for providing content management systems is constantly changing, and the external cooperative market is also shifting to cross-media workflows.
7. Digital Rights Management (DRM)
Digital copyright management is an important part of cross-media publishing. Digital rights management technology relies on a cryptographic system and profound knowledge of cryptography. In fact, the challenge it faces is not that there are no new technologies available, but whether today's DRM products can bring significant benefits to users. The core of the DRM product is to lock the content and protect the rights of the author, but it will make the user think that this product restricts the full use of the downloaded content. Therefore, what we need is that the DRM method can directly increase the user's usage rate. That is, the work of the DRM system is not to lock the content, but to make it easier for the user to use the key.
1 Right protection of copyright
A user who buys a book has a permanent or resale right to use it. A movie rented has a temporary right to use. That is, the legitimate copyright of a material product can be marked in a predefined package. However, it is not very important for digital products. Different types of copyrights are divided within the allowable scope of the electronic content level to generate different quotations. Therefore, a good DRM system should be able to divide different types of copyright, allowing customers to choose the pricing of the copyright.
2 Sales and Service
Content sales only sell copyrights far enough, and more importantly, provide services. At present, many customers complain about DRM dissatisfaction because of poor after-sales service. To ensure customer satisfaction in the service, we must provide customers with more services such as handling disk failures, adding additional rights, and transferring copyrights between machines.
3 Compatibility
DRM handles well in color management. Early color management software was based on a specific platform. Each product can only solve some of the problems. In fact, no product is completely compatible with other products, making sales difficult. Today's tools for color management applications such as ICC profiles can be interoperable, and users are significantly increasing. Obviously, DRM system not only needs the file format, but also needs compatibility with other software. With a compatible color management system, even if the DRM system is an imperfect, flawed solution, it can be accepted and used by users. In addition, DRM products can preserve corporate information from being destroyed, including protection from industrial espionage and human negligence.
Third, the new media - a quiet future
A year ago, content related to broadband, streamlined video, wireless devices, and e-books became a hot topic. Publishers are also investing in new technologies to treat e-books as publishing new businesses.
1. Ebook
The novel e-book topic has for the first time promoted the arrival of the e-book revolution. Although a small board at hand can contain many surprising texts and news features, printing can still meet the basic needs of the mainstream publishers in most cases. Therefore, novelty does not necessarily open up the eternal market; there are not many Customers, no more publishers are willing to venture to invest in unknown technologies. In order to attract mainstream customers, e-books need to make breakthroughs in technology, such as longer battery life, lighter weight, lower cost, and better physical wear resistance. There is also a need for consensus on DRM.
The best stage for e-books is the education and technical training market. E-books are printed faster than prints. Textbooks printed quickly become textbooks. E-books can be tailored to the teacher’s needs, and comments and content can be added at any time. Publishers can customize books with appropriate interactivity. Content is online.
2. Wireless device
Wireless devices are better at communicating one-to-one information than complex text and images. Today the market needs to provide services based on special areas, and it also has a new role for the content management system. As newspapers' attention has been focused on the readers they serve, wireless devices have created a new role for the newspapers and allowed newspapers to present the right ads to the right audience at the right moment. Of course, today's technical support for location-driven data services is quite weak, but the progress is relatively rapid and will mature after a year or two.
3. Streaming media
In a sense, streaming media refers to content presented in the form of video and animation. Today there are very good desktop tools to capture, edit and present these content, and there are more and more skilled content creators. For example, schools often provide video lessons and animations to students. The publishing house has begun various experiments in business models, but it is necessary to solve common technical issues such as broadband configuration that can deliver content to consumers in content and business models, and multi-point delivery network protocols that can save bandwidth and use broadband access. .
In short, today's CTP, PDF, DRM, color management, cross-media content management, and other publishing technologies are becoming more and more important, and there are still unsolved problems. However, reasonable solutions do not appear automatically. Only well-informed users can describe the desired results. Consumers with practical experience put forward their own needs. Research and engineering staff apply new technologies to solve problems continuously. We can only work together. Share new publishing technologies and ideas that meet the needs of industry.
Issues facing the publishing industry (below)
6. Cross-media content management