"Zero Fries" Shaped with Shaped Carton

At present, the French fries are no longer the patents of McDonald's and KFC. Many brands of fries occupy the shelves of supermarket snack foods. However, most fries products use ordinary plastic bag packaging. The use of this form of packaging is mainly economical and it also has a good oil-repellent effect. With the increase in the number of fries, the similar packaging and the lack of prominent brands began to appear. Recently, the reporter saw an ingenious fries product, the “zero fries” produced by Inner Mongolia Haide Food Co., Ltd. The product is loaded with fries in a special-shaped paper box. The shape and printing of the paper box resembles "jeans." The novel packaging makes this product unique.

According to relevant person in charge of Hyde Foods Co., Ltd., "Zero" brand potato products fill the gap in potato deep processing in the western region. In order to demonstrate the uniqueness of the products, when they first decided on product packaging, they specifically conducted a market survey. Through investigation, Hyde decided to use plastic bags as the middle package of fries to solve the problems of sealability and oil resistance of the package. Outside the plastic bag and then use the carton as the outer package, because the carton packaging has more design space, can better show the product's personality, improve the product's grade, and printing is more beautiful.
What kind of styling can move consumers? Hyde Foods proposed two solutions: steep top and round, because many products now use a spire, which resembles a roof package, and has lost its new meaning. Therefore, the company eventually decided to use a round type. In order to make the package more personal, the pattern of the jeans has been chosen for the packaging pattern. Because it is a special-shaped box, the tightness of the package is also very important, so "zero fries" made of 250 grams of white cardboard. To facilitate the consumer's opening, the tray is designed with easy tear.

The person in charge also said that the suppliers of cartons are mainly located in Zhejiang and Hainan, etc. It is very inconvenient to transport the cartons after they have been packed. In order to facilitate packaging and transportation, they allowed suppliers to provide a folder-gluer and set up a glue-box shop at the factory. This would not only reduce transportation costs, but also effectively control the packaging inventory.

According to reports, after the listing of the product, Hyde made a number of market surveys, and all consumers who purchased the product are all interested in this novel packaging form. From this, it seems that successful packaging is a must for casual food to dominate the market. Less conditions.