For a long time, there have been countless examples of Internet publishing practitioners in various countries who have lost their cities because of economic problems. Despite the first quarter of 2001, there have been World Supermedia groups such as Time Warner and Weaverdy who have paid attention to online publishing again. The meaning of throwing stones to ask the way. As a result, the successful sale of the first e-book by Amazon in April attracted the attention of the United States and even President Bush. Here, one question can not but make people ponder: What is the profit of online publishing?
â—Internet publishing market analysis
According to a recent survey, 92% of internet users in the United States oppose network charges, and 75% refuse to pay sales tax for online shopping. North Americans have made it clear that they want to enjoy free Internet services forever. They believe that the initiative is in their hands. If they refuse to pay, someone must continue to provide free services. As long as the Internet is still a free and open field of games, free will continue to be popular. Perhaps the real need to change is the service provider's business concept.
According to a survey conducted in 27 countries commissioned by eTranslate, 35% of Internet users in these countries indicated that they are willing to pay for content services. Nearly 50% of respondents in Latin America express their willingness to pay for online content services. Germany Forty-three percent said they were willing to pay, which is higher than Malaysia, China, Sweden and Switzerland. And pay attention to it. Although some countries and regions have a high percentage of users expressing their willingness to pay, the popularity of the Internet in these areas, the number of users, and the consumption of online publications are not optimistic. The conditions for access to the Internet in some countries and regions are still constrained.
â— Analysis of current status of online publishing
At present, online publishing practitioners can be divided into two categories: one is a purely operational network, and the other is a network publishing company operated by a traditional publisher. Among them, few can achieve the expected profit targets. The former have “jumped†and “drained†with the slump in Internet stocks. The latter is at a loss in addition to certain world-class media groups (such as Thomson Intenational). Operating. Is it that Internet publishing can currently only "burn money"? Not necessarily, but the IT community has not found a suitable e-commerce model.
There are two problems in online publishing. First, publishing resources (ie, content issues). Second, operating modes (ie, technical issues). Internet publishers must have both of them to have real market access conditions. The above two types of practitioners often have only one or the other. Some foreign publishers have started to withdraw after they have been involved in online publishing. They originally thought that it would be fine if they provided the best content service for the market. However, if the technology is not feasible, where is the market? In addition, the resources of a single publishing company are relatively limited and it is difficult to achieve the desired business objectives. Therefore, it is a general trend for the two companies to seek cooperation with each other.
Some analysts believe that at present, it is a good time for traditional publishers to enter the Internet publishing industry. There have been examples of traditional publishers buying online publishing companies. Traditional publishers can use off-the-shelf websites as a window to promote their printed publications, so that they can suck a bow at a small cost! Users visit their own websites and prompt them to subscribe to print publications. And those. One important reason why COM has been hit harder than ever has been the strong support of a powerful traditional publisher.
At present, there are some publishing houses in China that have begun to enter online publishing. China's online publishing market has many more variables than European and American countries, such as the immaturity of the Internet system, the limitation of network bandwidth, and the difficulty of large amounts of data transmission. The popularity of computers and the lack of ebook content resources have not been fundamentally solved, and the market conditions are not yet mature. Therefore, the expected value should not be too high.
â— Bottlenecks in development: calls for the emergence of new profit models
Now some online publishing companies are beginning to contact traditional publishers and sellers frequently to seek cooperation to achieve a win-win situation. Amazon in the United States took over the Boers Group’s online sales business in April, and some online bookstores in China began to intervene in the publication of paper media books. With more and more e-commerce companies stagnating, traditional publishers can take the opportunity to develop a new e-commerce model that combines online publishing with print publishing. It includes online advertising and editorial information packages that online users can access. Some free content services, but what is really valuable is still in traditional publications, or online users must pay to access it online.
The author believes that, in addition to some supermedia groups, many traditional publishers and online companies have not yet independently developed the strength of the online publishing business. While both are learning from each other's strengths and weaknesses and integrating their respective resource advantages, they should also be organized by industry associations. Develop a set of industry standards and e-book reader formats, and establish a platform where publishers provide content and information, and e-commerce companies provide technical support and maintenance to achieve optimal integration of resources. Our country can be implemented by the Press and Publication Administration or the Printing Press Association, and other industry organizations.
As for the issue of network charging, in some regions such as North America), it would be feasible to avoid paying personal expenses through libraries and professional organizations if possible. This is especially true of the publication of some professional electronic magazines and e-books. In addition, online advertising can also be used to increase profitability. The IT community at home and abroad is optimistic about the current status and development prospects of online advertising. Network publishing practitioners can also integrate this one.
â—Internet publishing market analysis
According to a recent survey, 92% of internet users in the United States oppose network charges, and 75% refuse to pay sales tax for online shopping. North Americans have made it clear that they want to enjoy free Internet services forever. They believe that the initiative is in their hands. If they refuse to pay, someone must continue to provide free services. As long as the Internet is still a free and open field of games, free will continue to be popular. Perhaps the real need to change is the service provider's business concept.
According to a survey conducted in 27 countries commissioned by eTranslate, 35% of Internet users in these countries indicated that they are willing to pay for content services. Nearly 50% of respondents in Latin America express their willingness to pay for online content services. Germany Forty-three percent said they were willing to pay, which is higher than Malaysia, China, Sweden and Switzerland. And pay attention to it. Although some countries and regions have a high percentage of users expressing their willingness to pay, the popularity of the Internet in these areas, the number of users, and the consumption of online publications are not optimistic. The conditions for access to the Internet in some countries and regions are still constrained.
â— Analysis of current status of online publishing
At present, online publishing practitioners can be divided into two categories: one is a purely operational network, and the other is a network publishing company operated by a traditional publisher. Among them, few can achieve the expected profit targets. The former have “jumped†and “drained†with the slump in Internet stocks. The latter is at a loss in addition to certain world-class media groups (such as Thomson Intenational). Operating. Is it that Internet publishing can currently only "burn money"? Not necessarily, but the IT community has not found a suitable e-commerce model.
There are two problems in online publishing. First, publishing resources (ie, content issues). Second, operating modes (ie, technical issues). Internet publishers must have both of them to have real market access conditions. The above two types of practitioners often have only one or the other. Some foreign publishers have started to withdraw after they have been involved in online publishing. They originally thought that it would be fine if they provided the best content service for the market. However, if the technology is not feasible, where is the market? In addition, the resources of a single publishing company are relatively limited and it is difficult to achieve the desired business objectives. Therefore, it is a general trend for the two companies to seek cooperation with each other.
Some analysts believe that at present, it is a good time for traditional publishers to enter the Internet publishing industry. There have been examples of traditional publishers buying online publishing companies. Traditional publishers can use off-the-shelf websites as a window to promote their printed publications, so that they can suck a bow at a small cost! Users visit their own websites and prompt them to subscribe to print publications. And those. One important reason why COM has been hit harder than ever has been the strong support of a powerful traditional publisher.
At present, there are some publishing houses in China that have begun to enter online publishing. China's online publishing market has many more variables than European and American countries, such as the immaturity of the Internet system, the limitation of network bandwidth, and the difficulty of large amounts of data transmission. The popularity of computers and the lack of ebook content resources have not been fundamentally solved, and the market conditions are not yet mature. Therefore, the expected value should not be too high.
â— Bottlenecks in development: calls for the emergence of new profit models
Now some online publishing companies are beginning to contact traditional publishers and sellers frequently to seek cooperation to achieve a win-win situation. Amazon in the United States took over the Boers Group’s online sales business in April, and some online bookstores in China began to intervene in the publication of paper media books. With more and more e-commerce companies stagnating, traditional publishers can take the opportunity to develop a new e-commerce model that combines online publishing with print publishing. It includes online advertising and editorial information packages that online users can access. Some free content services, but what is really valuable is still in traditional publications, or online users must pay to access it online.
The author believes that, in addition to some supermedia groups, many traditional publishers and online companies have not yet independently developed the strength of the online publishing business. While both are learning from each other's strengths and weaknesses and integrating their respective resource advantages, they should also be organized by industry associations. Develop a set of industry standards and e-book reader formats, and establish a platform where publishers provide content and information, and e-commerce companies provide technical support and maintenance to achieve optimal integration of resources. Our country can be implemented by the Press and Publication Administration or the Printing Press Association, and other industry organizations.
As for the issue of network charging, in some regions such as North America), it would be feasible to avoid paying personal expenses through libraries and professional organizations if possible. This is especially true of the publication of some professional electronic magazines and e-books. In addition, online advertising can also be used to increase profitability. The IT community at home and abroad is optimistic about the current status and development prospects of online advertising. Network publishing practitioners can also integrate this one.
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