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The production, circulation, and sales of modern commodities, especially the "imports" and "medicine" medicines, must pay great attention to this major problem that has both universality and unique requirements: to investigate the market, understand the market, and adapt to the market - this is The general law of general merchandise market sales.
Drugs have entered the international market, and the primary point of their "packaging" should focus on the common sense, natural conditions, social environment, living standards, eating habits, taboo preferences, and so on.
Analysis should pay attention to the following aspects:
Regulations. The international market has detailed legal provisions for the packaging of pharmaceutical products, with strict restrictions and good results. For example, Australia, the United States, etc., all wood packaging imports are prohibited, or they must be fumigated and produce a written certificate. In Germany, it is strictly forbidden to import any wooden packaging and any goods. You should no longer use expensive Chinese medicine, nor can you use wooden box wooden boxes.
pattern. The decorative pattern of pharmaceutical packaging can neither be designed and printed at will, nor can it be put on the market at will. The use of its own pattern on the packaging of valuable Chinese herbal medicines such as ginseng and pilose antler is beyond reproach, but it should be noted that the hexagonal and domed patterns are disgusting in some Arab countries and European countries. "Peacock" was once a trademark of Hebei Foreign Trade Co., Ltd., which was exported to Southeast Asia and other countries is very popular for a few years, then sold to Latin America on the taboo.
The red-crowned crane is an auspicious longevity bird in our country, but in France, it is an alias for a stupid man. Owls, most of the Chinese people regard the birds as inoffers, and in some western countries they are the embodiment of wisdom, courage and fortitude. Turtles are often used as slang words, and many regions in Japan regard them as longevity stars.
Living standards. There is also a difference in the packaging of drugs sold to developed countries and to developing countries. For example, in Japan, the lower the price of drugs, the more no one to buy, only the decoration of luxury, design refined ginseng, American ginseng, etc., so that the purchaser showed a noble, lavish, only to sell. However, the simple and bulky Chinese herbal medicines such as Chinese wolfberry are well-to-market in countries and regions such as Vietnam and Myanmar where living standards are relatively low.
Seasonal and seasonal. Summer sent cotton coats to send a single, in the general merchandise business sales is a taboo, has long been abandoned by the public. The traditional Chinese medicines are wild in nature, there are plants and animals, and the medicinal properties vary greatly. In different seasons, there are different dosages and sales volumes. This also requires the attention of manufacturers and manufacturers of traditional Chinese medicines, so that they can be organized differently depending on the seasonal season. The source of the medicines in the categories is adapted to the needs. Guangdong has a long summer season, and it is inevitable that herbal teas prepared with Chinese herbal medicines will be sold well. In the northeast of the country, long-seasoned winter, nourishing ginseng products are naturally popular. As for drugs sold to the international market, the climate differences in different regions are even more important factors that cannot be ignored.
Regional Features. China has a vast territory, from Hainan Island in the southern country to the ice city in Harbin, from the Qinghai-Tibet Plateau, to the turbulent North China Plain, the middle and lower reaches of the Yangtze River, hills, canyons, and the seashore. Therefore, this regional characteristic should also enter the overall plan of the marketing home.
Inferior language. Commodities generally have their own placards. In the global economic war, the status of trademarks is particularly important. As the world’s largest country in the intellectual property rights of Chinese medicine, China’s trademark awareness must be strengthened. However, when determining an item (or totem) as a trademark for a pharmaceutical product, you must be sure to understand the different meanings in different parts of the world so that your medicine can be advertised appropriately and ethically. If you do not, you may make great jokes.
Taking habits. Most of the western countries, including of course, the rapidly developing cities along the coast of China, the high frequency of work and the fast pace of life all affect daily life. Efficiency and time have become the first thing people think about in their lives. The old method of taking Chinese herbal medicine in large pots and soups is still in use, and the refined and refined Chinese herbal medicines are only a few grams or a few grains, which is more popular. In some remote areas, there may be intractable illnesses. The old prescriptions and old packaging are still welcomed by people and are very useful.
shape. Different countries have different emphasis on the shape of medicines: Japan is the preferred powder, Americans like pills, and Latin America believes that injections can help treat them. Doctors in India and Pakistan respect drops and psychological and habitual forces are such. Your medicines must be treated differently when they are exported to these different countries and regions.
Ten different flavors of different popular wind medicine packaging to symptomatic remedy
As the saying goes, “Ten different customsâ€, you like red, he loves green, each has its own good; he’s evil, you avoid being round, you can’t insist on it; if you’re sour, bitter and salty, there are 100 kinds of tastes for hundreds of people – it’s necessary to follow it. It is the best policy for the service industry.