"Smart Micro POS" re-"definition" POS machine

The third-party payment based on remote mobile Internet technology is currently the most highly accepted. With the rapid development of mobile Internet, new communication tools and mobile social platforms represented by WeChat are rapidly infiltrating into people's lives. It is in this context that "smart micro-POS" emerged as the times require, and the traditional POS machine was re-defined, becoming a beautiful landscape of Internet finance and third-party mobile payment market.

According to Zhang Lipeng, general agent of Hebei and the general manager of Shijiazhuang Deheng Optoelectronics Technology Co., Ltd., “Smart Micro POS” is a professional intelligent business management terminal based on mobile internet cloud service. A tool platform for understanding consumer and remarketing through consumer data collection. It is a typical application of mobile Internet O2O business model to be mobile and localized by providing various commercial marketing tools for merchants to realize their own value.

It is understood that "smart micro POS" is a mobile commerce that can support WeChat QR code mobile payment and traditional credit card payment, mobile electronic membership card and coupon distribution, recharge consumer management, group purchase verification and online booking, take-out orders and other multi-service management. Service tool.

In terms of the “palm micro POS” in the popular market, it has been fully docked with WeChat payment and card package, which can quickly realize electronic and data management for consumers, such as collection, card, order reservation, etc. . Convenient collection: the new two-dimensional payment payment experience and traditional credit card collection, not only low rate, convenient, but also can enhance the image of the store, to meet the needs of young consumer groups. Membership Card Coupon Management: Manage customers with the latest electronic QR code membership card and QR code coupons. By opening the WeChat card package function, it is more convenient to distribute management coupons and member service management. Group purchase verification, delivery verification: support the electronic QR code certificate through the palm scan group purchase, third-party ordering and shopping platform to achieve verification and verification of the delivery service. Information interaction, message center: realize transaction interaction between merchants and consumers, complete online order receiving and processing such as take-out and reservation. O2O closed-loop service: Through the online WeChat public platform and offline micro-POS, complete O2O closed-loop service from online to offline and offline to online. Big data management: master consumer behaviors such as consumers, payments, membership and coupons, and accurately analyze and adjust business strategies. Internet consumer expansion and marketing: Accurately analyze consumer behavior through big data, and connect more consumers through micro POS marketing and promotion system.

The industry believes that with the development of mobile payment technology, offline has become a core battleground for Internet giants, acquirers, operators, banks and other parties since 2013, and with the gradual maturity of the online market, Internet payment companies Will focus on the offline O2O market from offline to online. Third-party payment based on remote mobile internet technology is currently the most accepted market and the most popular mobile payment method. According to the latest data, the scale of China's third-party mobile payment market in 2012 was 151.14 billion yuan. In 2013, it reached 1,219.74 billion yuan, with a growth rate of 707%. It is estimated that by 2015, the scale of China's third-party mobile payment market will exceed 500 billion.

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