Insights and appropriate expressions to help doors and windows companies improve their design capabilities

Throughout the door and window market, there are a variety of door and window products of different styles, styles, materials and prices. According to the material, opening method, performance, application parts, I believe that many practitioners of door and window circles can come to the door. But when it comes to door and window design, few companies can say so. The lack of attention to design in the door and window industry has become the norm, and this is also the place where the domestic door and window market has long been criticized. Then, how should enterprises improve their design capabilities? In this regard, the industry believes that door and window enterprises must first figure out what products can be produced, what is suitable for production, and what products are needed by the market.

Home products such as doors and windows are designed to be copied?

In a conversation with many home product designers, a designer once put forward a point that the designer pointed out that design is Copy. Of course, there is a deeper explanation here, because all the products designed are reference objects. This reference object may be natural, or may be a product designed by others, or it may be a designer’s mysterious thing. The actual expression of their respective understandings. And the re-creation on top of these references is design.

In terms of door and window product design, there are several situations in this kind of re-creation. One of them is to directly make high imitation. This is also the place where the domestic door and window market has long been criticized. Many companies or designers directly copy the relatively best-selling products on the market in terms of product design, which is no different from authentic products. The second is that the designer has no judgment on the fashion trend of the product. After learning about the product of a certain style, the product is relatively best-selling, and the cat is designed to resemble the cat. The consequences of designing such a product to market are even more difficult to predict.

In addition, there is a more orthodox design. The door and window designers have a profound cultural heritage, have self-thinking about social culture, life and aesthetics, have a certain understanding of market product trends, and can be based on market research and enterprises in product design. Comprehensive considerations such as production capacity and development planning are carried out. There are actually two situations in this. One is that the designer has a deeper understanding and thinking about a certain kind of social culture and lifestyle, and uses this as a reference to design products and find a suitable enterprise to cooperate in open production. The other is to open the product according to the rhythm of the market trend. This requires the enterprise or designer to grasp the fashion trend of the product, understand the product's popular factors and internal causes, and develop the design in a targeted manner. Many products that have been born and passed on to the market have been difficult to pick up for many years. Some products can be sold at a very high price just after launch. This is the understanding of culture, the ability to integrate and express tradition and the times, and it is also an aesthetic pursuit.

Door and window design requires deep insight and appropriate expression

It can be said that the demand of the door and window market is inseparable from the cultural characteristics of the times, that is to say, fashion. Door and window products have a wide variety of styles, and it is not easy to capture market demand. For example, there are actually some differences between online sales products and physical store sales products. Some researchers pointed out that "Internet +" is not a completely different thing from traditional channels, but the consumer psychology and consumption behavior of customers are characteristic and different in group.

In the "Internet +" era, companies should follow simple thinking, and products suitable for online sales are simpler, more direct, and more transparent than traditional channels. The "Internet +" product trend will be younger, that is, the products of simple modern style are more popular. Offline consumers are more interested in the overall appearance and appearance of the product, and the Internet is more concerned with a prominent point, which just touched a customer's needs or "pain points", which touched him.

There are also products like smart doors and windows, and how to control the cost of custom homes. Inventory and delivery, etc., need to have a good understanding of the door and window industry, and have a deep understanding and research on social culture and fashion life. These require more specialized and specialized investments. For the time being, many companies looking for intellectual support from outside professional research and planning companies outside their own research are very good choices, and can set the direction before determining the design.

Of course, the product design of the door and window market should also include the commercial space display design, which is an extension of the door and window product design. The doors and windows need to be equipped with many accessories, such as curtains, floors, wallpaper, small ornaments and so on. Many designers have their own habits, such as what kind of lighting, European and American styles, what kind of paintings, etc., and some dealers do not buy them, they follow the custom of home furnishings, claiming to mix and match, in the professional eyes Very bad, but sales are not bad, this is the difference between their respective aesthetics, but also shows the real needs of some markets.

The market demand for doors and windows is originally diverse, there is no standard, what kind of product design is required for the door and window market, and the answers given by each company may be different. Every consumer has their own lifestyle and aesthetic pursuits at a certain time, which is one of the reasons why the overall custom home has made rapid progress in recent years. According to experts, door and window products have cultural attributes. Deep understanding and appropriate expression of culture can arouse people's inner resonance. This is the real market demand.