Tencent and Red Star Macalline teamed up to win the home 11·11! Wall Hanging Cupboard,Plastic Wall Cabinet,Glass Wall Display Cabinet,Wall Liquor Cabinet Foshan Chengda Furniture Co.,ltd , https://www.catalogfur.com
Tencent & Red Star Macalline teamed up to win the home 11·11! Soaring 550% over 16 billion yuan
Tencent and Red Star Macalline's strategic cooperation for the first time to create a new milestone in the home industry - "Tangzhi goods" 11·11 big promotion of national mall turnover exceeded 16 billion yuan! This data is the leader in the entire home industry!
It is reported that this Red Star Macalline 11·11 promotion, in response to the strong demand of consumers, from the two days of last year to October 22 to November 11 this year, the turnover has also soared 550%. During the event, the total number of orders exceeded 410,000, and the customer price was as high as 38,900.
Behind the impressive performance, the IMP global global home smart marketing platform created by both parties shows amazing power.
Under the all-round empowerment of Tencent, Red Star Macalline uses the WeChat applet as the main battlefield on the line to realize the full channel full channel precision drainage, and transform Tencent's traffic and data blessing efficiently, creating the first “home goods†in the home industry. The model will give full play to the social fission advantage of “Tuan Daren†and increase the conversion rate through personalized marketing of thousands of people.
The IMP platform is not only an ultra-precision, full-scenario, one-stop smart marketing platform and the largest customer-acquired platform, but also a larger “field†than the “shopping mall†– a smart marketing traffic field, or a connected commodity, technology, Content, data, media, services, and other aspects of the home industry smart marketing ecosystem.
The IMP platform under Tencent's empowerment upgrades the Red Star Macalline single-shop shopping scene to achieve global drainage by super-connecting “characters, content, and scenesâ€, and through personalized marketing for each home improvement user. Large-scale "flow manufacturing" global multi-scenario service platform.
The victory of the 11·11 promotion marked the expansion of the width and depth of the service by Red Star Macalline, and it is a solid step to explore the future development direction of the home industry in a new development form.
In the first three quarters of this year, the company achieved operating income of 9.991 billion yuan, a year-on-year increase of 29.4%, net profit attributable to shareholders of listed companies reached 4.16 billion yuan, an increase of 46.50%; after deducting non-recurring gains and losses, the net attributable to shareholders of listed companies The profit was approximately 2.199 billion yuan, a year-on-year increase of 27.54%. Both revenue and profit grew rapidly. As of September 30, Red Star Macalline belongs to the listed company's shareholders with a net asset of 41.297 billion yuan. Among the home furnishing companies that have released the third quarter report, Red Star Macalline is far ahead in profitability, surpassing the sum of many listed companies in the industry.