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Speaking of technology: unmanned cash registers in supermarkets
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For the self-checkout machine, it is even harder for customers to be strange and suspicious of this new thing. They can dare to stand in front of them and try to click on the screen to learn and explore the self-checkout. Moreover, from time to time, some products may not be scanned out, and some products need to manually enter the birth code and other embarrassing things
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Rarely go to the supermarket for shopping on Sunday. Just at the checkout, I suddenly found that this Suguo supermarket actually added two particularly different checkout ports. On each side, there are three sets with a height of one person. There are 6 high-end machines on both sides, with the numbers from 01 to 06 on the top. When we approached, we saw four small words about "self-service cash register" under the label.
Ah, it turns out that this is a self-service cash register for a Nanjing supermarket that was reported more than a month ago! At that time, it was said that a small number of supermarkets began to pilot, and now it has been popularized and spread to the door! Because it was indeed new, there was a long queue in front of the other cash register lines, but there were obviously not many people in front of these 6 machines. Moreover, a security guard and a supermarket worker were also standing there, instructing and supervising customers trying to use such new gadgets.
A relatively detailed graphic description has been made on the screen of the self-service cash register to guide customers in self-service cash register operation. The whole process is actually not complicated, and there are only five steps in all, and the payment methods support UnionPay card, Suguo's own stored value card, Alipay and WeChat payment, and there is a significant "cannot use cash" logo.
It is said that Wal-Mart started trial operation of the self-checkout system early in foreign countries, and has also tried automatic checkout in domestic supermarkets this year. It's just that Wal-Mart China chose to stand in the field of online payment, stopped the Alipay channel, and only retained WeChat payment. This approach, which is contrary to the spirit of open cooperation in the Internet, obviously makes Wal-Mart's self-checkout extremely embarrassing.
Of course, for the self-checkout machine, it is even harder for customers to be strange and suspicious of this new thing. They can dare to stand in front of them and try to click on the screen to learn and explore the self-checkout. Most of them are only young people. . Moreover, from time to time, some products cannot be scanned out, and some products require manual input of production port codes and other embarrassing things, which is why supermarkets must arrange staff to counsel and solve these problems in front of the self-service desk.
Moreover, the more prominent fact is that if customers buy too much, scan and confirm the same goods in front of the self-service desk. For most people, of course, there is no professional cashier service that is fast and accurate. Therefore, there are often scans there, or do not know how to proceed next, or a certain product and do not know how to scan.
In fact, just from the observation on the spot, it is obviously not realistic to make the self-checkout popularized and promoted like the self-service ticketing of high-speed rail stations. And in the face of the mainstream people shopping in supermarkets, it seems too optimistic to allow the vast majority of customers to accept and learn to use such a relatively complicated checkout system.
However, since the checkout of large items and multiple items will be more cumbersome, in fact, it is completely unnecessary to treat self-service cash register as the opposite and turning point of manual cash register. Not only can these two cash register methods coexist, but they can also play to their respective advantages. At the beginning, the self-service cash register channel can be further restricted to a dedicated channel for customers with small and small items, or simply refuse to enter the trolley. First, limit automatic checkout to users who purchase a small amount of three or five items, one can greatly speed up the efficiency of self-checkout, and the second self-checkout is also in line with the use of temporary, small amounts to supermarket shopping crowds-they are often very Clearly enter the supermarket, directly pick up the goods you need, and hope to complete the checkout as soon as possible.
Judging from the self-checkout that the entire society accepts, is familiar with, and has completely received from the supermarket, it still takes a certain amount of time to transition. Look at the self-service ticket machines of high-speed trains and subway stations, including the early bank ATMs. When they were just launched, It is still not very popular, and once there is a bank request that the amount of money below the withdrawal business must be pushed to the ATM machine for operation, it is still quite resistant and resentful.
The most important thing is that the code scanning method was originally prepared for the professional training and operation of supermarket cashiers. For unmanned checkout machines to truly break through and become popular, the recognition method for store prices must be improved, at least to the transition to the inductive recognition technology of IoT tags. In this way, the customer only needs to put the products in the bag to the feeling area, and does not need to take out the pieces to find the label to scan, but let the machine directly sense and recognize the details and total price of all the products in the bag Only in this way can unmanned checkout channels become an important advancement in improving the efficiency of life with the help of technology. Back to Sohu, see more
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