Watch 01 Identify the product positioning of the enterprise and find a breakthrough in the jurisdiction Watch 02 Mastering the advantages and disadvantages of products and establishing mature sales channel products is very important for sales personnel. Highlighting the advantages and hidden disadvantages is the ability of an excellent salesperson. Where is the product advantage, sales personnel should recruit the most suitable agent. The only way for business or potential agents is to take advantage of the product and hide the disadvantages to the deepest. Watch 03 Increase investment in resources and try to get leadership support Sofa Bed,Double Sofa Cum Beds,Sleeping Sectional Beds Sofa,Foldable Single Sleeper Bunk Sofa AU-PINY FURNITURE CO., LTD , https://www.jmaupiny.com
At present, many sales people are busy developing new customers every day, trying to maintain old customers. They have to visit the door and go down the market, but they are always blinded and closed. Many of them can't complete the task in time, resulting in a large number of sales people. Physical and mental exhaustion, and even many sales people like to use the phrase "getting things in the sky" to express their attitude towards market development.
Is this really the case? They often forget that the last sentence of "Being in the Sky" is "seeking things in people". Business managers must cultivate the ability of sales people to develop markets, how to improve their products in a shorter period of time. Market share.
Some companies have done statistics. Of the more than 700 retired sales people, 95% don't know how to open up the market. So how can we effectively and successfully develop the market? The following suggestions can be used as a reference:
If a salesperson doesn't even know the positioning of his product, the direction of sales will be very messy, and this will not only waste time to open up the market, but also affect the company's sales performance. For example, the agent of the special cashier station needs to be very clear and skillful to use the characteristics and positioning of the special cashier product, in order to let the terminal choose our POS machine!
So what is product positioning? Simply put, it is actually what kind of consumer group your product is suitable for. Is it a low-end consumer group, or a mid-to-high-end consumer? Is it suitable for personal consumers or for commercial consumers?
If you find the product positioning, then you can directly use your sales skills to "offensive" to the appropriate consumer groups, giving different consumer groups the products that suit their characteristic needs, so that sales will have a multiplier effect.
Opening up the market should be gradual, and open up the place that is easy to open up. For example, it is for primary school students to do the topic, put the simple first-writing, difficult questions first, and sell the same, first put some "nail-to-home" market. When the market around the nail households begins to develop in a healthy way, and the products you sell have been recognized by more and more people, then these “nail-to-home†markets will naturally look back to you to negotiate. At this time, the understanding of the products is more concrete. He has opened a slit for you, then you are more likely to find a breakthrough and easily cut in.
In addition to mastering the advantages and disadvantages of this product, sales personnel should understand the strengths and weaknesses of competitors. The so-called "knowing ourselves and knowing each other, the battle is not awkward", the sales staff must focus on persuading the agent, after acting on your product, what advantages can you compete with other POS products, find the firepower of others, and you have the opportunity to suppress him.
At the same time of mastering the pros and cons of the product, a mature sales channel is an essential requirement for market development. We know that we will never expect the agent to take the initiative to run to the company to find you, unless it is a very tight supply season, you need What we do is to maintain an unimpeded channel at all times.
The product is a weapon, the channel is a trench, and the personnel are warriors. Increased investment in resources will help you.
But where is the resource coming from?
As an excellent salesperson, you should not only learn how to report performance, but also learn to apply for resources in a smart and unobtrusive manner. Of course, you should make specific plans at this time, and communicate with leaders in detail. With the bottom, it is more supportive in policy. With more resources in hand, the market will naturally do well. For example, sometimes our channels will secretly lead additional resources in advance, in case of emergency, and leave enough negotiation space and possibility for ourselves to talk about customers!
This article is sent to all the agents, I hope that you can make the best of the special cashier's advantages, let it become the spear of your siege, one after another in the vast pos machine market!
Totally, come on!