Gold collar crowns Tmall to create a smart mother and baby room innovation empowerment upgrade experience

For the mothers with the baby to go shopping, they often face the embarrassment that the children can't feed when they are waiting to be fed. Now, moms don't have to worry about it anymore - from April 28th, the first stop of the artificial intelligence maternal and child room created by the gold collar and Tmall was unveiled at Xi'an Yintai Mall. Independence and privacy of the small sofa, warm milk, diaper table should have everything... This intelligent and warm scene, let the passing mothers scream and indulge.

Refused to create a "wisdom +" space for breastfeeding

The problem of breastfeeding in public places has become a problem for new generation mothers. More than half of breastfeeding mothers have said that the hardware conditions of breastfeeding facilities cannot keep up when they go out. The golden leader and the smart mother and baby room launched by Tmall have solved the reality of the mothers and created a humanized multi-feeding experience.

Gold collar crown Tmall wisdom mother room corner

In the smart mother and baby room, the milking area, nursing area, lactation area and public rest area, as well as sofas, cribs, water heaters and other perfect equipment, meet the mother's warm, comfortable and convenient feeding needs. Through the Tmall Elf, you can also control the lights, curtains, and soothing music, which frees the mothers' hands and makes them more comfortable. In the future, cloud shelves will be introduced and online communication, and Yili maternal and child nutrition experts will be invited from time to time. Bao Ma can learn baby feeding knowledge here.

Gold Collar Tmall Wisdom Mother and Baby Rest Area

In addition, the Golden Collar Wisdom Mother and Child Room can solve the shopping needs of the treasure moms in one stop, and bring a new and intelligent consumption scene and experience through the blessing of new retail technology. In the Otani Big Data-based unmanned service machine placed in the maternal and child room, the Golden Collar Infant Formula Milk Powder Series is available. Just need to scan the QR code through the mobile phone Taobao APP, you can buy the baby's milk powder. At the same time, all the trial products in the smart maternity room are presented on the big screen of the cloud shelf. Try the satisfactory products, you can scan the code and deliver it to your home.

Gold collar crown cat unmanned shelf

Recently, Tmall will team up with the Golden Crown to launch a smart mother and baby room in Hangzhou, Xi'an, Shaoxing, Ningbo and other cities, and introduce the Gaode map to launch a nearby maternal and child room service, using big data to influence the precision mother of 3 kilometers nearby. Infant groups bring intimate and convenient services to more Chinese mothers.

Artificial intelligence experience upgrade to create a more ecological maternal and child circle

In the era of “great health” in the consumption upgrade, the mother of the 90s is becoming the mainstream consumer group in the maternal and child market. Over the years, Yili regards quality as life and constantly innovates to polish product quality. Taking the hot gold crown as an example, in order to find the nutritional password of Chinese baby, Yili insisted on collecting more than 1 million breast milk nutrient data in the country for 16 years and established the first “Chinese Breast Milk Research Database”. The patented formula of "infant formula containing α-lactalbumin and β-casein and its preparation method" has been successfully applied to the gold-collar series of infant milk powder products, which has been recognized by thousands of mothers.

Not only that, but also continuous innovation in service and experience. If a more comprehensive and accurate milk powder traceability management platform is established, consumers can check the traceability information of Jinlingguan milk powder on the platform, such as production batches, producers, quality inspection reports, etc., and present “visible quality”. In addition, Jinlinguan also provides intimate childcare value-added services. Yili Ai Er Club regularly invites Yili mother-infant expert group to speak online and exchange parenting issues with novice mothers. It is this persistence and attempt to drive the concept of innovation, so that Jin Lingguan continues to gain more trust and favor from mothers in the product, service and experience dimensions.

Gold Collar Nutrition Consultant and Consumer

Under the core concept of “advocating breastfeeding” in Jinlinguan, the smart mother and baby room has become a benchmark for maternal and child innovation in Xi'an with richer, more innovative and more personalized technology services. Through the core of the public interest, the form of e-commerce, and the technology of unmanned vending machine, Tmall and the gold collar are strong and can provide maternal and child services, which reflects the more love of the mother under the new retail. "We want to give mom a one-stop service that is more convenient than home and warmer than the store." The relevant person in charge of the gold collar said.

Editor in charge: Kebang