Through the general agent of the Pos machine to explain the market demand and market opportunities of the pos machine. With the development of 3G networks and the popularity of smart terminals, mobile payment has become a must for banks, mobile operators, terminal manufacturers and Internet companies. The data shows that the global mobile payment market will increase from $240 billion in 2011 to $670 billion in 2015. At the same time, the number of users using mobile phones worldwide will reach 2.5 billion. More and more people believe that the development prospects of mobile payment are bright. market survey customer demand
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Support the national three-way project. The actual behavior is to solve the problem of the difficulty in paying the residents' public utilities, and to satisfy the desire of all kinds of people to pay at any time, anywhere, and freely.
Most self-employed individuals do not have a bank settlement account, and all business sales are mostly completed in cash transactions. Through the investigation of many large and medium-sized wholesale markets in Beijing, Shanghai, Guangzhou, Xi'an and other places, the monthly settlement amount of self-employed households in the market is on average at more than 300,000 yuan. (Note: This business level is the most basic profit. Standard, if the state of survival is monthly, the minimum settlement amount is guaranteed to be at least 100,000 yuan). However, no bank financial institution provides systematic and comprehensive financial services, and self-employed households have strong demand for banking financial services. The most important focus is on the convenience of fund settlement, low settlement costs, and convenient financing services.
Market opportunities
1. Market demand The demand of ordinary consumers and individual business owners to install settlement equipment is large, but the application for traditional POS machines faces problems such as cumbersome procedures, high rate, long application time and high price.
2. Market resources are rich. Ordinary consumers, especially in the wholesale market, have large groups of self-employed owners. Because they are not favored by banks for a long time, they have less banking services: or because of the large amount of cash, small and medium-sized commercial banks are difficult to serve, and large banks Can not see, causing the market to be in a vacuum for a long time.
3. The new customer base and business growth point are overheated in the capital market, and a large amount of savings resources are transferred. However, the funds of self-employed households are in a stable and fixed investment.
Target customers
Based on the total number of people who use bank cards, the key target customers are:
1. Wholesale market small boss (clothing, electronics, flowers, furniture, steel, building materials, etc.)
2. Fast-moving consumer goods wholesalers (beverages, office supplies, electronic consumables)
3. Small shops, restaurants and self-employed owners
4. Easily turn other bank customers into high-quality customers through consumer transfer transactions
5. Credit card customer repayment
6. All places and individuals with transactions such as offices, residential properties, bank outlets, self-service outlets, etc.
1. Reduce a lot of cash transactions
2. Accept bank card settlement of multiple banks
3. Settlement by personal account
4. After the card is swiped, the funds will arrive in time.
5. Easy to check account balance
6. Financing needs (expanding business, second startup, etc.)
7. Enjoy banking services anytime, anywhere, and at your own pace.